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Baby Bio

Fail

The top 5 products take 100% of clicks, so Baby Bio is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£168K/yr104K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 110 sellers

Flapen Score

Baby Bio against its category

The dotted line is the Home & Garden average. Past it, Baby Bio is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Bio 104K times last year and spent an estimated £168K. All 3 brands take every click. Demand peaks in Apr. Flapen scores it 33 out of 100, a Fail.

01 · Demand

34.1% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £168K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
34.1%
Market size, estimated
£168Ka year
Peak month
April2.0× the quietest month
Top search term
baby bio plant food47K searches a year

02 · Price

A sale here is worth £4.76.

Listings sell for £4.76 on average, from £1.71 to £8.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 10,000 to 12,500 of them. At £4.76 that is £48K to £60K a year per listing.

Average price
£4.76under the $15 to $100 sweet spot
Price range
£1.71–£8.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
10,000–12,500
Revenue per listing a year
£48K–£60K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Fertilisers & Plant Food. It carries 5,132 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#60in Fertilisers & Plant Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,132per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Baby Bio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£34K£67K£101K£134K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

110

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Baby Bio91%
  • HOCHSTE5%
  • Bayer4%

Demand

Baby Bio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Baby Bio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby bio plant food47K/yr
  • baby bio32K/yr
  • baby bio house plant food17K/yr
  • babybio houseplant food4K/yr
  • babybio2K/yr
  • b000tromb22K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth50%−0.07

Killed my plants

My plants have perked up

Functionality-Overall25%−0.05

I cant open the bottle

Value For Money8%+1.75

It seems a little expensive at first

Love

Plant Growth27%−0.07

Good vibrant plant growth

Healthy looking plants

Plant growth improved

Value For Money19%+1.75

Excellent value

Good price

Was a good price on Amazon

Ease Of Use15%−0.16

Easy to use

Good house plant food easy to use

Im sure used properly it does a good job

Quality-Overall13%+1.15

Trusted brand

Good quality

Reliable brand that performs as it should

Advertised Vs Actual Product12%+1.04

works as it should

Item as described

Does what it says

Return

0.1% Return rate 50% Fixable by listing

Value For Money25%█▁▁▁▁▁

It seems a little expensive at first

Advertised Vs Actual Product25%▁▁█▁▃▁
Leak-Proof25%▁▁▁█▃▁
Size-Overall25%▁█▁▁▃▁

FAQ

Common Baby Bio questions

Answered from the same tracked data.