Baby Bath Mat
FailPrices span $7.03–$16.05, mostly outside the sweet spot, so Baby Bath Mat is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £247K/yr264K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 23 sellers
Flapen Score
Baby Bath Mat against its category
The dotted line is the Home & Garden average. Past it, Baby Bath Mat is stronger. Inside it, weaker.
Market
The Baby Bath Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Bath Mat 264K times last year and spent an estimated £247K. The top 5 brands take 71% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.9% of searches ended in a purchase last week.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 7.9%
- Market size, estimated
- £247Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- baby bath mat45K searches a year
02 · Price
A sale here is worth £11.90.
Listings sell for £11.90 on average, from £7.03 to £16.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.90 that is £6K to £9K a year per listing.
- Average price
- £11.90under the $15 to $100 sweet spot
- Price range
- £7.03–£16.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #20 within Bathroom. It carries 3,514 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 6.4%
- Average rank
- #20in Bathroom
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,514per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Baby Bath Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Munchkin Dandy Dots Non Slip Baby Bath Mat | Colourful Shower Mat | White
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 22,610
- Age
- 12y ago

Homerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat
- Price
- £15.83
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 2y ago

XIYUNTE Baby Bath Mats Non Slip Anti Mould - 100x40cm Extra Long Non Slip Bath Mat for Kids Eco-Friendly Toddler Bath Mat with Suction Cups for Secure Grip Easy to Clean & Easy Drying Sea Turtle
- Price
- £13.75
- Rating
- 4.6/5
- Reviews
- 1,529
- Age
- 4y ago

UNEEDE Non Slip Bath Mat for Kids Frog-Shaped Bathtub Mat Non Slip Anti Mould 76 x 45 cm Rubber Bath Mats for Babies & Children Bath Mat for Bathtub with Strong Suction Cups Machine Washable
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 746
- Age
- 1y ago

NiBaby Non-Slip Baby Bath Mat with Powerful Suction Cups 102x41cm Large Size Quick Drain for Children & Elderly Safety in Showers and Tubs Machine Washable Durable PVC Comfortable & Safe (Whale)
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago
Trending
90-day click momentum
Homerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat
- Price
- £15.83
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 2y ago

XIYUNTE Baby Bath Mats Non Slip Anti Mould Cartoon Kids Bath Mat Non Slip 100x40cm Extra Large Baby Shower Mat Bath Mat with Suction Cups & Drain Holes Machine Washable
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago

NiBaby Non-Slip Baby Bath Mat with Powerful Suction Cups 102x41cm Large Size Quick Drain for Children & Elderly Safety in Showers and Tubs Machine Washable Durable PVC Comfortable & Safe (Whale)
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago

HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 8,160
- Age
- 4y ago

Capslpad Bathtub Mat Non Slip Anti Mould 40x100 cm Cartoon Submarine Bath Mats Extra Large Soft Bath Seat Mat with Suction Cups & Drain Holes Machine Washable Sea Animals Bath Mat
- Price
- £9.79
- Rating
- 4.9/5
- Reviews
- 54
- Age
- 2y ago
Newest
by launch date
WELTRXE Baby Bath Mat Non Slip Anti Mould 100x40cm Extra Long Bathtub Mat for Kids Large Shower Mat for inside bath Soft Tub Mat with Strong Suction Cups Cartoon Bathroom Mat Whale
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago

XIYUNTE Baby Bath Mats Non Slip Anti Mould Cartoon Kids Bath Mat Non Slip 100x40cm Extra Large Baby Shower Mat Bath Mat with Suction Cups & Drain Holes Machine Washable
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago

XIYUNTE Baby Bath Mats Non Slip Anti Mould Cartoon Kids Bath Mat Non Slip 100x40cm Extra Large Baby Shower Mat Non Slip Bath Mat with Suction Cups & Drain Holes Machine Washable Sea Turtle
- Price
- £13.00
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago

UNEEDE Non Slip Bath Mat for Kids Frog-Shaped Bathtub Mat Non Slip Anti Mould 76 x 45 cm Rubber Bath Mats for Babies & Children Bath Mat for Bathtub with Strong Suction Cups Machine Washable
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 746
- Age
- 1y ago

OHS Baby Bath Mat Non Slip Dino Kids Bath Mat with Suction Cups Anti Mould Bath Mats for Bathroom Flexible Oval PVC Babies Toddlers Kids Clear 70cm x 40cm
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
23
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
24%
- Munchkin30%
- XIYUNTE16%
- Homerella13%
- UNEEDE7%
- LATERN5%
- BEEHOMEE5%
Demand
Baby Bath Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Baby Bath Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby bath mat45K/yr
- kids bath mat45K/yr
- bath mat kids27K/yr
- baby bath mats non slip24K/yr
- non slip bath mat kids11K/yr
- toddler bath mat12K/yr
- kids bath mat non slip anti mould13K/yr
- anti slip bath mat kids6K/yr
- bath mat non slip anti mould kids8K/yr
- bath mat baby7K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Bath Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
there's no grip on the top whatsoever
Not Anti-Slip
the grip might be a little slippery
The suction is rubbish
the suction is too weak
Suction cups don't work
The design of this is flawed
Very poor design
Not a great design
Didn't stick
It didnt stick down properly
sadly it does not stick well
Very small and the coloured dots all fall off in just over a year
Mould within one week of use
Love
Excellent Quality
Good quality mat
Good quality bath mat
Does not slip
Anti slip
No slip
Perfect fit
Fits the bath
fits the bath well
Good Value
Worth for the price
Good value for money
As advertised
Exactly what I wanted
As described
Return
0.5% Return rate 51% Fixable by listing
Didn't stick
It didnt stick down properly
sadly it does not stick well
there's no grip on the top whatsoever
Not Anti-Slip
the grip might be a little slippery
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Bath Mat questions
Answered from the same tracked data.









