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Baby Bath Mat

Fail

Prices span $7.03–$16.05, mostly outside the sweet spot, so Baby Bath Mat is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£247K/yr264K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
58%top-5 click share · 12 brands · 23 sellers

Flapen Score

Baby Bath Mat against its category

The dotted line is the Home & Garden average. Past it, Baby Bath Mat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Bath Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Bath Mat 264K times last year and spent an estimated £247K. The top 5 brands take 71% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.9%
Market size, estimated
£247Ka year
Peak month
August1.5× the quietest month
Top search term
baby bath mat45K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £7.03 to £16.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.90 that is £6K to £9K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£7.03–£16.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #20 within Bathroom. It carries 3,514 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
6.4%
Average rank
#20in Bathroom
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,514per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Baby Bath Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£49K£74K£99K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • Munchkin30%
  • XIYUNTE16%
  • Homerella13%
  • UNEEDE7%
  • LATERN5%
  • BEEHOMEE5%

Demand

Baby Bath Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Baby Bath Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby bath mat45K/yr
  • kids bath mat45K/yr
  • bath mat kids27K/yr
  • baby bath mats non slip24K/yr
  • non slip bath mat kids11K/yr
  • toddler bath mat12K/yr
  • kids bath mat non slip anti mould13K/yr
  • anti slip bath mat kids6K/yr
  • bath mat non slip anti mould kids8K/yr
  • bath mat baby7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Bath Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip13%−0.02

there's no grip on the top whatsoever

Not Anti-Slip

the grip might be a little slippery

Suction10%−0.07

The suction is rubbish

the suction is too weak

Suction cups don't work

Design-Overall8%−0.05

The design of this is flawed

Very poor design

Not a great design

Adhesion/Stickiness7%−0.02

Didn't stick

It didnt stick down properly

sadly it does not stick well

Durability7%−0.04

Very small and the coloured dots all fall off in just over a year

Mould within one week of use

Love

Quality-Overall20%+1.60

Excellent Quality

Good quality mat

Good quality bath mat

Grip14%−0.02

Does not slip

Anti slip

No slip

Size-Overall13%+0.69

Perfect fit

Fits the bath

fits the bath well

Value For Money8%+0.87

Good Value

Worth for the price

Good value for money

Advertised Vs Actual Product8%+0.32

As advertised

Exactly what I wanted

As described

Return

0.5% Return rate 51% Fixable by listing

Size-Overall31%▇▆▆▅▅█
Adhesion/Stickiness14%▅▆█▆▅▄

Didn't stick

It didnt stick down properly

sadly it does not stick well

Grip6%▁█▃▇▃▃

there's no grip on the top whatsoever

Not Anti-Slip

the grip might be a little slippery

Quality-Overall6%▁▂▃▆██
Color5%█▅▅▃▇▃

FAQ

Common Baby Bath Mat questions

Answered from the same tracked data.