Baby Bath Mat
prices mostly outside the sweet spot ($7.03–$16.05) — Baby Bath Mat doesn't clear our bar today.
Flapen Score
Is Baby Bath Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Bath Mat is a £247K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 47/100.
Baby Bath Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.5% over the last 90 days and 7.9% of searches end in a purchase.
£247K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 18 products
Top Baby Bath Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Munchkin Dandy Dots Non Slip Baby Bath Mat | Colourful Shower Mat | White
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 22,610
- Age
- 12y ago
Homerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat
- Price
- £15.83
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 2y ago
XIYUNTE Baby Bath Mats Non Slip Anti Mould - 100x40cm Extra Long Non Slip Bath Mat for Kids Eco-Friendly Toddler Bath Mat with Suction Cups for Secure Grip Easy to Clean & Easy Drying Sea Turtle
- Price
- £13.75
- Rating
- 4.6/5
- Reviews
- 1,529
- Age
- 4y ago
UNEEDE Non Slip Bath Mat for Kids Frog-Shaped Bathtub Mat Non Slip Anti Mould 76 x 45 cm Rubber Bath Mats for Babies & Children Bath Mat for Bathtub with Strong Suction Cups Machine Washable
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 746
- Age
- 1y ago
NiBaby Non-Slip Baby Bath Mat with Powerful Suction Cups 102x41cm Large Size Quick Drain for Children & Elderly Safety in Showers and Tubs Machine Washable Durable PVC Comfortable & Safe (Whale)
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago
Trending
90-day click momentumHomerella Kids Bath Mat Non Slip 100x40cm Extra Long - Baby Shower Mat
- Price
- £15.83
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 2y ago
XIYUNTE Baby Bath Mats Non Slip Anti Mould Cartoon Kids Bath Mat Non Slip 100x40cm Extra Large Baby Shower Mat Bath Mat with Suction Cups & Drain Holes Machine Washable
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago
NiBaby Non-Slip Baby Bath Mat with Powerful Suction Cups 102x41cm Large Size Quick Drain for Children & Elderly Safety in Showers and Tubs Machine Washable Durable PVC Comfortable & Safe (Whale)
- Price
- £13.04
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago
HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 8,160
- Age
- 4y ago
Capslpad Bathtub Mat Non Slip Anti Mould 40x100 cm Cartoon Submarine Bath Mats Extra Large Soft Bath Seat Mat with Suction Cups & Drain Holes Machine Washable Sea Animals Bath Mat
- Price
- £9.79
- Rating
- 4.9/5
- Reviews
- 54
- Age
- 2y ago
Newest
by launch date
WELTRXE Baby Bath Mat Non Slip Anti Mould 100x40cm Extra Long Bathtub Mat for Kids Large Shower Mat for inside bath Soft Tub Mat with Strong Suction Cups Cartoon Bathroom Mat Whale
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago
XIYUNTE Baby Bath Mats Non Slip Anti Mould Cartoon Kids Bath Mat Non Slip 100x40cm Extra Large Baby Shower Mat Bath Mat with Suction Cups & Drain Holes Machine Washable
- Price
- £12.36
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago
XIYUNTE Baby Bath Mats Non Slip Anti Mould Cartoon Kids Bath Mat Non Slip 100x40cm Extra Large Baby Shower Mat Non Slip Bath Mat with Suction Cups & Drain Holes Machine Washable Sea Turtle
- Price
- £13.00
- Rating
- 4.6/5
- Reviews
- 747
- Age
- 1y ago
UNEEDE Non Slip Bath Mat for Kids Frog-Shaped Bathtub Mat Non Slip Anti Mould 76 x 45 cm Rubber Bath Mats for Babies & Children Bath Mat for Bathtub with Strong Suction Cups Machine Washable
- Price
- £13.17
- Rating
- 4.4/5
- Reviews
- 746
- Age
- 1y ago
OHS Baby Bath Mat Non Slip Dino Kids Bath Mat with Suction Cups Anti Mould Bath Mats for Bathroom Flexible Oval PVC Babies Toddlers Kids Clear 70cm x 40cm
- Price
- £7.03
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
23
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
24%
- Munchkin30%
- XIYUNTE16%
- Homerella13%
- UNEEDE7%
- LATERN5%
- BEEHOMEE5%
Baby Bath Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Baby Bath Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby bath mat45K/yr
- kids bath mat45K/yr
- bath mat kids27K/yr
- baby bath mats non slip24K/yr
- non slip bath mat kids11K/yr
- toddler bath mat12K/yr
- kids bath mat non slip anti mould13K/yr
- anti slip bath mat kids6K/yr
- bath mat non slip anti mould kids8K/yr
- bath mat baby7K/yr
What reviews say buyers love and hate about Baby Bath Mat
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Excellent Quality”
“Does not slip”
“Perfect fit”
“Good Value”
“As advertised”
What buyers complain about
67% of reviews“there's no grip on the top whatsoever”
“The suction is rubbish”
“The design of this is flawed”
“Didn't stick”
“Very small and the coloured dots all fall off in just over a year”
Baby Bath Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Bath Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
