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Azalea Plants

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $18K a year here, so Azalea Plants is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£18K/yr36K searches / yr
90-day growth
+87.7%search demand this quarter
Competition
52%top-5 click share · 8 brands · 11 sellers

Flapen Score

Azalea Plants against its category

The dotted line is the Home & Garden average. Past it, Azalea Plants is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azalea Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Azalea Plants 36K times last year and spent an estimated £18K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +87.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+87.7%
Conversion, latest week
4.1%
Market size, estimated
£18Ka year
Peak month
May16.5× the quietest month
Top search term
azalea plants25K searches a year

02 · Price

A sale here is worth £12.15.

Listings sell for £12.15 on average, from £2.25 to £25.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.15 that is £0 to £1K a year per listing.

Average price
£12.15under the $15 to $100 sweet spot
Price range
£2.25–£25.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #344 within Plants, Seeds & Bulbs. It carries 1,066 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
9%
Out of stock, average day
13.3%
Average rank
#344in Plants, Seeds & Bulbs
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,066per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Azalea Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£904£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

2%

  • GardenersDream41%
  • GrowOn Shrubs34%
  • Carbeth Plants8%
  • YouGarden6%
  • Thompson & Morgan6%
  • Generic2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Azalea Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 16.5×

Search terms

Top Azalea Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • azalea plants25K/yr
  • azalea7K/yr
  • azalea plant2K/yr
  • azalea plants outdoor2K/yr

Reviews and returns

What reviews say buyers love and hate about Azalea Plants

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.62

Small plant

larger than expected

Super small

Plant Growth21%+4.00

Not flowered yet

Planted, came to nothing

Did not grow

Color7%−0.04

Pink Not orange

Not Orange

Is much darker

Advertised Vs Actual Product4%−0.04

Picture is misleading

Not as advertised

Nothing like the picture

Value For Money4%+0.30

OVERPRICED

Expensive for what I got

I can get better value for this money in the shops

Love

Plant Growth60%+4.00

its growing well

Healthy plants

Easy to grow

Quality-Overall9%+0.29

Good quality came in fine condition

Excellent quality plants

Good quality

Color9%−0.04

Lovely colour

it is a really lovely pink colour

Colour is rich

Value For Money8%+0.30

Worth the money

Good value for money

Good value

Advertised Vs Actual Product3%−0.04

As advertised

Just what I wanted

Exactly as described

Return

0.0% Return rate 57% Fixable by listing

Size-Overall35%▁██▃▂▄

Small plant

larger than expected

Super small

Plant Growth26%▁▁▁██▆

Not flowered yet

Planted, came to nothing

Did not grow

Color13%▁▁▁█▄▁

Pink Not orange

Not Orange

Is much darker

Advertised Vs Actual Product10%▁▁▁▃█▁

Picture is misleading

Not as advertised

Nothing like the picture

Quality-Overall8%▁▁▁▁▅█

Not as good as my first purchase bit expensive for what i have received orange one was fairly good

Didn't look the best upon delivery

Not as good as expected

FAQ

Common Azalea Plants questions

Answered from the same tracked data.