azalea plants
Worth a lookShows low returns (0.0%), but a small market ($18K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Great+87.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,066.18avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Price range
Okay£2.25–£25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£18K£18K/yr · 36K searches
According to Flapen's Amazon United Kingdom niche tracking, azalea plants is a £18K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
azalea plants market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £15K–£18K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #344
- Page quality
- 0%
- Prime
- 9%
- Sponsored
- 100%
- Out of stock
- 13.3%
- Avg brand age
- 42 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
2%
- GardenersDream41%
- GrowOn Shrubs34%
- Carbeth Plants8%
- YouGarden6%
- Thompson & Morgan6%
- Generic2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +87.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 16.5×
Top azalea plants search terms
- azalea plants25K/yr
- azalea7K/yr
- azalea plant2K/yr
- azalea plants outdoor2K/yr
Top azalea plants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![GrowOn Shrubs [x4] Dwarf Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering | Red Orange Purple White Flowers](https://m.media-amazon.com/images/I/51SpoKCGfzL.jpg)
GrowOn Shrubs [x4] Dwarf Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering | Red Orange Purple White Flowers
GrowOn Shrubs£15.904.6★1,749 rev
1 X Orange Azalea Japanese Evergreen Shrub Hardy Garden Plant in Pot (9cm Pot 20-30cm)
GardenersDream£8.204.1★7,846 rev
1 X RED Azalea Japanese Evergreen Shrub Hardy Garden Plant in Plastic Growers Pot (9cm Pot 20-30cm)
GardenersDream£8.504.0★4,758 rev
Purple Azalea Japanese Evergreen Shrub Outdoor Flowering Garden Plant in Pot (9cm Pot 20-30cm)
GardenersDream£8.514.1★1,115 rev
Carbeth Plants 3 x 9cm Azalea Mix - Geisha Orange Purple & Red
Carbeth Plants£14.064.1★1,098 rev
Newest
by launch date
Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
Mr Fothergill's£2.2527 rev
YouGarden Azalea Pink Spider Established Plant in 13cm Pot Hardy Evergreen Shrub for Pots and Borders
YouGarden£12.433 rev
![GrowOn Shrubs [x8] Dwarf Rhododendron and Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering](https://m.media-amazon.com/images/I/511JonH2XEL.jpg)
GrowOn Shrubs [x8] Dwarf Rhododendron and Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering
GrowOn Shrubs£24.9685 rev
GrowOn Shrubs Dwarf Japanese Azalea Japonica Diamant Pink | Evergreen Shrub | Outdoor Garden Ready Plant | Spring Flowering | Light Pink Flowers
GrowOn Shrubs£7.6835 rev
GrowOn Shrubs Dwarf Japanese Azalea Japonica Diamant Purple | Evergreen Shrub | Outdoor Garden Ready Plant | Spring Flowering | Purple Flowers
GrowOn Shrubs£7.6856 rev
Trending
90-day click momentum
GardenersDream 3 x Mixed Azalea Plants in Pots - Dwarf Japanese Colourful Garden Ready Outdoor Plants - Low Maintenance Evergreen Flowering Shrubs for Gardens Borders and Containers (incl. 9cm Pot)
GardenersDream£17.464.4★
YouGarden Azalea Pink Spider Established Plant in 13cm Pot Hardy Evergreen Shrub for Pots and Borders
YouGarden£12.434.6★
Fothergills Godetia Azalea Flowered Mixed Flower Seeds 750 Seeds Sow: Mar-May Sep-Oct Pink/Purple
Mr Fothergill's£2.254.2★
10 x Acidanthera Peacock Orchid-Star Shaped Elegant White Blooms- A Summer Full of Delicate and Fragrant Flowers- for Your Beautiful Garden
schone£5.393.9★
Azalea Japonica Plant - Red | Bushy Evergreen Hardy Flowering Outdoor Garden Shrubs | Pack of 2 9cm Pots
GardenersDream£12.354.0★
What buyers say about azalea plants
What buyers praise and complain about, mined from review topics.What buyers love
“its growing well”
“Good quality came in fine condition”
“Lovely colour”
“Worth the money”
“As advertised”
“good size”
“Very sturdy”
“sound gorgeous present for daughter”
“Looks stunning when grown”
“Plant removed and given water after removal showed very slight hydration and recovered really well”
What buyers complain about
“Small plant”
“Not flowered yet”
“Pink Not orange”
“Picture is misleading”
“OVERPRICED”
“dead on one side”
“Not as good as my first purchase bit expensive for what i have received orange one was fairly good”
“Small goes dry rubbish”
“Didnt have instructions so I googled them”
“not an ordinary plastic one”
Top return reasons
Common questions
- Is azalea plants profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 22 tracked products. 90-day search growth is +87.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the azalea plants niche?
- 8 brands and 11 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in azalea plants?
- Top complaints mined from reviews: Size-Overall, Plant Growth, Color. The return rate is 0.0%.
- When does demand for azalea plants peak?
- Demand peaks in Apr–May; the busiest month runs 16.5× the quietest.
- What does it cost to enter the azalea plants niche?
- Listings span £2.25–£25.87; the average listing price is £12.15 (sweet spot $15–$100). The average incumbent carries 1,066 reviews — the moat a new listing must climb.