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Awning

Awning shows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

71
Worth a look
Market size 51Growth 97Conversion 5Competition 93Returns 82Price range 23Avg price 80Brand share 88Review moat 76Quality gap 80
This niche Category average

Is Awning profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Awning is a £295K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.

Awning: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +203.3% over the last 90 days and 0.4% of searches end in a purchase.

£295K

revenue / yr

Units sold / yr4K
Search volume / yr+203.3%852K
Conversion rate0.4%
Avg price£86.48

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers36 · 47
Top-5 product click share22%
Open market53%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 91 products

Sponsored placement91%
New entrants (1y)26· 13 succeeded
Avg rating4.2★
Avg reviews474

Top Awning products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

47

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

22%

Top 20: 53%

Open market

48%

  • MOKANI14%
  • SAILUN11%
  • Outsunny8%
  • Green Bay7%
  • SONGMICS6%
  • Dripex6%

Awning demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume852KCVR0.4%Products91Brands36Top 5 Brands47%OOS Rate11.3%Rating4.2★Reviews474Avg BSR#46
70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.5×

Top Awning search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • awning145K/yr
  • awnings for patios94K/yr
  • canopy outdoor113K/yr
  • canopy120K/yr
  • sun shades for garden54K/yr
  • garden canopy56K/yr
  • retractable awning49K/yr
  • sun canopy for garden32K/yr
  • sun canopy21K/yr
  • garden awning23K/yr

What reviews say buyers love and hate about Awning

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall18%

Excellent product

Value For Money15%

Good Value

Assembly/Installation11%

Easy install

Strength7%

Strong and sturdy

Advertised Vs Actual Product7%

does what it says

What buyers complain about

66% of reviews
Assembly/Installation14%

the frustrating assembly

Quality-Overall12%

the quality control was terrible

Instructions/User Manual/Troubleshooting9%

Instructions poor

Strength7%

Not Sturdy at all

Size-Overall7%

Bigger than I thought

Awning return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Defective Material/Parts
7%
3Quality-Overall
6%
4Strength
4%
5Assembly/Installation
4%

Common Awning questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Awning 71/100 on Amazon United Kingdom — Worth a look. The niche generates £295K/yr across 91 tracked products. 13 of 26 products launched in the last 360 days are still selling. Search demand moved +203.3% over the last 90 days.
Search demand for Awning on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 9.5× the quietest.