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Awning

Pass

Awning scores 71 out of 100, a Pass. Shoppers spend $295K a year here, search demand grew +203.3% this quarter, and returns run at 1.7% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£295K/yr852K searches / yr
90-day growth
+203.3%search demand this quarter
Competition
22%top-5 click share · 36 brands · 47 sellers

Flapen Score

Awning against its category

The dotted line is the Home & Garden average. Past it, Awning is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Awning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Awning 852K times last year and spent an estimated £295K. The top 5 brands take 47% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 852K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +203.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
852K
Growth, 90 days vs prior 90
+203.3%
Conversion, latest week
0.4%
Market size, estimated
£295Ka year
Peak month
July9.5× the quietest month
Top search term
awning145K searches a year

02 · Price

A sale here is worth £86.48.

Listings sell for £86.48 on average, from £14.43 to £385.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £86.48 that is £0 to £9K a year per listing.

Average price
£86.48inside the $15 to $100 sweet spot
Price range
£14.43–£385.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #46 within Garden Furniture & Accessories. It carries 474 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
47%
Out of stock, average day
11.3%
Average rank
#46in Garden Furniture & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
474per listing
Listings tracked
91

04 · Newcomers

Amazon counts 13 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
13Amazon's first-year sales bar
Average brand age
37 months

Products

Top Awning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

47

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

22%

Top 20: 53%

Open market

48%

  • MOKANI14%
  • SAILUN11%
  • Outsunny8%
  • Green Bay7%
  • SONGMICS6%
  • Dripex6%

Demand

Awning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.5×

Search terms

Top Awning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • awning145K/yr
  • awnings for patios94K/yr
  • canopy outdoor113K/yr
  • canopy120K/yr
  • sun shades for garden54K/yr
  • garden canopy56K/yr
  • retractable awning49K/yr
  • sun canopy for garden32K/yr
  • sun canopy21K/yr
  • garden awning23K/yr

Reviews and returns

What reviews say buyers love and hate about Awning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%+1.00

the frustrating assembly

Difficult assembly

Tricky to put together

Quality-Overall12%−0.02

the quality control was terrible

Very cheap quality

Very poor quality

Instructions/User Manual/Troubleshooting9%−0.09

Instructions poor

Poor instructions

The instructions are not very clear

Strength7%−0.09

Not Sturdy at all

Not strong enough

quite flimsy

Size-Overall7%

Bigger than I thought

they are a bit small

short measures

Love

Quality-Overall18%−0.02

Excellent product

Very well made product at a good price

Great product, Works perfectly as described

Value For Money15%+1.25

Good Value

Great deal

Excellent value

Assembly/Installation11%+1.00

Easy install

Easy to put up

Easy assemble

Strength7%−0.09

Strong and sturdy

Easy to build sturdy

The frame seems sturdy enough

Advertised Vs Actual Product7%+0.43

does what it says

Just as described

Exactly what I ordered

Return

1.7% Return rate 66% Fixable by listing

Size-Overall51%▇▆▆█▆▆

Bigger than I thought

they are a bit small

short measures

Defective Material/Parts7%█▆▆▄▅▄
Quality-Overall6%▁▁█▅▇▇

the quality control was terrible

Very cheap quality

Very poor quality

Strength4%▇█▂▃▃▂

Not Sturdy at all

Not strong enough

quite flimsy

Assembly/Installation4%▁▁▅▇▅█

the frustrating assembly

Difficult assembly

Tricky to put together

FAQ

Common Awning questions

Answered from the same tracked data.