awning
Worth a lookShows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+203.3%90-day search growth — must beat 0% to launch
Competition
Great22%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£86.48avg listing price — sweet spot $15–$100
Review moat
Great474.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£295K£295K/yr · 852K searches
Price range
Bad£14.43–£385.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, awning is a £295K/yr Amazon United Kingdom market (852K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
awning market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £259K–£346K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 91%
- Out of stock
- 11.3%
- Avg brand age
- 37 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
47
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
22%
Top 20: 53%
Open market
48%
- MOKANI14%
- SAILUN11%
- Outsunny8%
- Green Bay7%
- SONGMICS6%
- Dripex6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +203.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.5×
Top awning search terms
- awning145K/yr
- awnings for patios94K/yr
- canopy outdoor113K/yr
- canopy120K/yr
- sun shades for garden54K/yr
- garden canopy56K/yr
- retractable awning49K/yr
- sun canopy for garden32K/yr
- sun canopy21K/yr
- garden awning23K/yr
Top awning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mokani Sun Shade Sail for Garden 3x3m Rectangle Sunscreen Awning Canopy Waterproof Shade Sails with Accessories 95% UV Block Sail Shades Sun Shades for Garden Outdoor Patio Party Pergola Balcony
MOKANI£24.504.3★601 rev
Dripex Awning Retractable Manual Awnings for Patio Garden 3 x 2.5m Anti-UV and Waterproof Canopy Outdoor Sun Shade with Fittings & Hand Crank for Balcony - Grey
Dripex£107.794.0★45 rev
Mokani Sun Shade Sail for Garden 3x4m Rectangle Sunscreen Awning Canopy Waterproof Shade Sails with Accessories 95% UV Block Sail Shades Sun Shades for Garden Outdoor Patio Party Pergola Balcony
MOKANI£29.474.3★601 rev
SONGMICS Retractable Awning for Patio Folding Garden Awning Manual Crank Balcony Canopy Outdoor Sun Shade UPF 50+ Aluminum Alloy Adjustable Angle 250 x 200 cm Grey GSA256GZ01
SONGMICS£82.694.4★125 rev
SAILUN Retractable Manual Awning Folding Arm Awning Balcony Sun Protectio Anti-UV and Waterproof Canopy Awning with Crank Handle for Courtyard Balcony (2.5x2m dark grey)
SAILUN£93.584.1★34 rev
Newest
by launch date
Aoxun 2.5×2M Retractable Awning Manual Awnings for Patio with Hand Crank Anti-UV and Waterproof Canopy Outdoor Sun Shades for Garden Courtyard Balcony Grey
Aoxun£97.4321 rev
YEATHOR Retractable Awning Manual Telescopic Canopy with Hand Crank Free Standing No Drilling UV Protection Weatherproof Sunshade Adjustable Shelter for Patios Balcony Garden 200x120 cm Dark Grey
YEATHOR£37.673 rev
SONGMICS Retractable Awning for Patio Folding Garden Awning Manual Crank Balcony Canopy Outdoor Sun Shade UPF 50+ Aluminum Alloy Adjustable Angle 250 x 200 cm Grey GSA256GZ01
SONGMICS£82.69125 rev
SONGMICS Retractable Awning for Patio Folding Garden Awning Manual Crank Balcony Canopy Outdoor Sun Shade UPF 50+ Aluminum Alloy Adjustable Angle 300 x 250 cm Grey GSA306GZ01
SONGMICS£108.69125 rev
Dripex Awning Retractable Manual Awnings for Patio Garden 3 x 2.5m Anti-UV and Waterproof Canopy Outdoor Sun Shade with Fittings & Hand Crank for Balcony - Grey
Dripex£107.7945 rev
Trending
90-day click momentum
Aufun Patio Retractable Manual Awning 300 cm dark gray Garden Sun Shade Balcony Canopy With Crank Handle made of polyester UV-resistant and height adjustable 300 x 120 cm
Aufun£41.174.4★
Aoxun 2.5×2M Retractable Awning Manual Awnings for Patio with Hand Crank Anti-UV and Waterproof Canopy Outdoor Sun Shades for Garden Courtyard Balcony Grey
Aoxun£97.434.2★
tectake Retractable Awning with 50+ UV Protection Water-Repellent Fabric & Hand Crank Sun Shade with Sturdy Aluminium & Steel Frame Ideal Patio Balcony & Garden Canopy 250 x 200 cm - Dark Grey
tectake£118.733.9★
COSTWAY 3 x 2.5m/3 x 3.6m Retractable Manual Awning Anti-UV and Waterproof Garden Patio Canopy with Hand Crank Aluminum Sun Shade Shelter for Balcony Yard(3m x 2.5m Grey)
COSTWAY£119.824.1★
YEATHOR Retractable Awning Manual Telescopic Canopy with Hand Crank Free Standing No Drilling UV Protection Weatherproof Sunshade Adjustable Shelter for Patios Balcony Garden 200x120 cm Dark Grey
YEATHOR£37.674.4★
What buyers say about awning
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good Value”
“Easy install”
“Strong and sturdy”
“does what it says”
“Easy fit”
“Sun shade”
“Material seems sturdy”
“easy operation”
“Great in colour too”
What buyers complain about
“the frustrating assembly”
“the quality control was terrible”
“Instructions poor”
“Not Sturdy at all”
“Bigger than I thought”
“can't see this lasting for a long time so don't buy”
“The photo images are unclear-and critically do not include key parts”
“Also it rained shortly”
“which could be costly”
“a bit tricky putting on the wall”
Top return reasons
Common questions
- Is awning profitable to sell on Amazon United Kingdom?
- The niche generates £295K/yr across 91 tracked products. 13 of 26 products launched in the last 360 days are still selling. 90-day search growth is +203.3%. Flapen's verdict: Worth a look (71/100).
- How competitive is the awning niche?
- 36 brands and 47 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in awning?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
- When does demand for awning peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.5× the quietest.
- What does it cost to enter the awning niche?
- Listings span £14.43–£385.03; the average listing price is £86.48 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.