Is autumn wreath profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the autumn wreath niche?

23 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in autumn wreath?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.1%.

When does demand for autumn wreath peak?

Demand peaks in Sep–Oct; the busiest month runs 218.2× the quietest.

What does it cost to enter the autumn wreath niche?

Listings span £4.92–£33.34; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.

autumn wreath

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great106.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Great52%

top-5 brand share — no brand owns this niche

Growth

Great+67.1%

90-day search growth — must beat 0% to launch

Avg price

Great£15.81

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good£4.92–£33.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£64K

£64K/yr · 668K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, autumn wreath is a £64K/yr Amazon United Kingdom market (668K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

autumn wreath market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £198K–£237K; units × avg price
Conversion rate: 0.6%
Avg BSR: #841
Page quality: 0%
Prime: 64%
Sponsored: 72%
Out of stock: 35.8%
Avg brand age: 25 months
Avg seller age: 214 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

52%

Top 20: 95%

Open market

44%

Baitang24%
Generic12%
WildFun7%
Foreverup5%
PERFNIQUE5%
Ykgutilu4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.1% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 218.2×

Open Trend

Top autumn wreath search terms

autumn wreath312K/yr +178.8%0.2% conv.
halloween wreath68K/yr +243.2%0.2% conv.
autumn wreaths for front door78K/yr +84.6%0.5% conv.
autumn door wreath55K/yr +49.5%0.1% conv.
autumn door wreaths outdoor14K/yr +14.7%0.2% conv.
autumn wreaths16K/yr +25.3%0.2% conv.
halloween door wreath22K/yr +199.3%0.2% conv.
autumnal wreath13K/yr +16.3%0.3% conv.
fall wreath6K/yr +17.6%0.0% conv.
door wreath autumn5K/yr +12.6%0.0% conv.

All search terms

Top autumn wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wreath Artificial Wreath 50cm/20in Christmas Front Door Rattan Garland with Pumpkin Berries Pine Cone Maple Leaves for Thanksgiving Halloween Christmas Autumn Home Decoration

Baitang£11.203.1★229 rev

Luxury Fall Peony Pumpkin Wreath - All-Season Farmhouse Front Door Decor Realistic Autumn Leaf and Rattan Wreath Harvest Thanksgiving Welcome Garland (15.7/40cm)

Generic£12.275.0★1 rev

Autumn Wreath Front Door 19.6inch/50cm Artificial Harvest Festival Wreath with Pumpkins Pinecones and Maple Leaves Halloween Thanksgiving Decorations (Style C)

WildFun£15.684.3★183 rev

Fall Wreath for Front Door 40cm Artificial Harvest Festival Wreath Autumn Wreaths with Maple Leaf Pumpkins and Berries White Artificial Pumpkins Wreaths for Harvest Thanksgiving Decor Decorations

Foreverup£13.270.0★0 rev

Perfnique 60cm Autumn Wreath for Front Door Large Harvest Wheat Wreath for Porch Indoor Outdoor Window Wall Decoration Seasonal Farmhouse Fall Thanksgiving Halloween Décor (Orange Wheat)

PERFNIQUE£18.454.2★293 rev

Newest

by launch date

Fall Wreath for Front Door 40cm Artificial Harvest Festival Wreath Autumn Wreaths with Maple Leaf Pumpkins and Berries White Artificial Pumpkins Wreaths for Harvest Thanksgiving Decor Decorations

Foreverup£13.270 rev

1mo ago

Door Wreath Artificial Wildflower Garland Front Door Wreath with Sunflowers Peonies and Pumpkins Multi-Purpose Artificial Wreath UV-Resistant Faux Floral Wreath (30 Cm)

FABULETTA£9.710 rev

4mo ago

Halloween Llight Up Ghost Wreath for Suspend Front Door Glowing White Ghost Flower Wreaths Kit Wall Decor Battery Powered Halloween Party Ghost Wreath Hanging Decorations for Indoor (Large)

AUOQZ£8.292 rev

9mo ago

Autumn Wreath for Front Door 45cm Artificial Maple Leaf Berries Wreath Autumn Harvest Wreaths for Fall Thanksgiving Halloween Decorations

Gesmay£10.9011 rev

10mo ago

Luxury Fall Peony Pumpkin Wreath - All-Season Farmhouse Front Door Decor Realistic Autumn Leaf and Rattan Wreath Harvest Thanksgiving Welcome Garland (15.7/40cm)

Generic£12.271 rev

10mo ago

What buyers say about autumn wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money43%

“Great value”

Quality-Overall31%

“Price and quality”

Assembly/Installation6%

“easy to open up”

Size-Overall6%

“bigger than what I expected which is another plus”

Color6%

“Excellent, vert pleased”

What buyers complain about

Quality-Overall31%

“Really cheap and ugly, not well made and looks so bad in person”

Size-Overall13%

“Quite large”

Durability11%

“started drooping and only been up a couple of weeks”

Material Quality11%

“Too much plastic”

Thickness11%

“I find there is not enough thickness”

Design-Overall6%

“Terrible quality and design not as pictured”

Value For Money4%

“this price is too expensive for what you get”

Top return reasons

Quality-Overall34%

Color19%

Defective Material/Parts17%

Material Quality14%

Value For Money7%

Size-Overall7%

Design-Overall2%

Common questions

Is autumn wreath profitable to sell on Amazon United Kingdom?: The niche generates £64K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +67.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the autumn wreath niche?: 23 brands and 27 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in autumn wreath?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.1%.
When does demand for autumn wreath peak?: Demand peaks in Sep–Oct; the busiest month runs 218.2× the quietest.
What does it cost to enter the autumn wreath niche?: Listings span £4.92–£33.34; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.