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Autumn Wreath

Maybe

The products selling today average only 4.0★. But buyers convert on only 0.6% of searches, so Autumn Wreath is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£64K/yr668K searches / yr
90-day growth
+67.1%search demand this quarter
Competition
52%top-5 click share · 23 brands · 27 sellers

Flapen Score

Autumn Wreath against its category

The dotted line is the Home & Garden average. Past it, Autumn Wreath is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Wreath market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Wreath 668K times last year and spent an estimated £64K. The top 5 brands take 52% of clicks. Demand peaks in Sep–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +67.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
668K
Growth, 90 days vs prior 90
+67.1%
Conversion, latest week
0.6%
Market size, estimated
£64Ka year
Peak month
October218.2× the quietest month
Top search term
autumn wreath312K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £4.92 to £33.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.81 that is £4K to £8K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£4.92–£33.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 35.8% of listings are out of stock. The average listing ranks #841 within Decorative Accessories. It carries 107 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
64%
Out of stock, average day
35.8%
Average rank
#841in Decorative Accessories
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
107per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Autumn Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 falling

Sellers

27

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

52%

Top 20: 95%

Open market

44%

  • Baitang24%
  • Generic12%
  • WildFun7%
  • Foreverup5%
  • PERFNIQUE5%
  • Ykgutilu4%

Demand

Autumn Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 218.2×

Search terms

Top Autumn Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autumn wreath312K/yr
  • halloween wreath68K/yr
  • autumn wreaths for front door78K/yr
  • autumn door wreath55K/yr
  • autumn door wreaths outdoor14K/yr
  • autumn wreaths16K/yr
  • halloween door wreath22K/yr
  • autumnal wreath13K/yr
  • fall wreath6K/yr
  • door wreath autumn5K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Wreath

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.24

Really cheap and ugly, not well made and looks so bad in person

Its just very cheap looking so shop for a better looking one

Poor quality

Size-Overall13%+0.92

Quite large

Its really too small for a front door so I wouldnt recommend it for that

Its pretty large

Durability11%−0.03

started drooping and only been up a couple of weeks

Material Quality11%−0.26

Too much plastic

Thickness11%−0.26

I find there is not enough thickness

Love

Value For Money43%+3.50

Great value

Really impressed for the price

Well worth the money

Quality-Overall31%−0.24

Price and quality

appears well made

Quality and look of wreath is great

Assembly/Installation6%+0.47

easy to open up

Size-Overall6%+0.92

bigger than what I expected which is another plus

Color6%−0.01

Excellent, vert pleased

Return

2.1% Return rate 26% Fixable by listing

Quality-Overall34%▆▇█▄▂▁

Really cheap and ugly, not well made and looks so bad in person

Its just very cheap looking so shop for a better looking one

Poor quality

Color19%▁▆▃▂▂█
Defective Material/Parts17%▁▁▁▁█▁
Material Quality14%█▁▁▄▄▁

Too much plastic

Value For Money7%▁▁▁▄▁█

this price is too expensive for what you get

FAQ

Common Autumn Wreath questions

Answered from the same tracked data.