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Autumn Wax Melts

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $15K a year here, so Autumn Wax Melts is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£15K/yr40K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
54%top-5 click share · 10 brands · 12 sellers

Flapen Score

Autumn Wax Melts against its category

The dotted line is the Home & Garden average. Past it, Autumn Wax Melts is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Wax Melts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Wax Melts 40K times last year and spent an estimated £15K. The top 5 brands take 71% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
4.0%
Market size, estimated
£15Ka year
Top search term
autumn wax melts16K searches a year

02 · Price

A sale here is worth £9.39.

Listings sell for £9.39 on average, from £4.20 to £16.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.39 that is £0 to £939 a year per listing.

Average price
£9.39under the $15 to $100 sweet spot
Price range
£4.20–£16.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£939
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 43.5% of listings are out of stock. The average listing ranks #731 within Candles & Holders. It carries 537 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
43.5%
Average rank
#731in Candles & Holders
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
537per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Autumn Wax Melts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£602£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

12

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

21%

  • SoulOrigin18%
  • Salubrito16%
  • Spotless Leopard15%
  • meltsonfire13%
  • Fosse Living9%
  • SNOWSEN9%

Demand

Autumn Wax Melts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 46.6× · 10 of 12 months tracked

Search terms

Top Autumn Wax Melts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autumn wax melts16K/yr
  • halloween wax melts6K/yr
  • pumpkin wax melts6K/yr
  • pumpkin spice wax melts8K/yr
  • wax melts autumn5K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Wax Melts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell44%−0.54

Really artificial smelling

However not very strong aroma

unfortunately the only one that had any fragrance was the gingerbread one which smelt lovely

Advertised Vs Actual Product11%−0.12

Not selling what is advertised

Durability11%−0.05

They don't last long

not the longest lasting I've used

Flammable6%+0.43

you can burn them more than once

Strength4%−0.01

While they weren't the strongest or longest-lasting wax melts I've ever used

Love

Smell68%−0.54

Long lasting beautiful scents

Smell good

Strong scent and long-lasting

Value For Money16%+3.12

Good price

Well worth the money

Value for money

Quality-Overall7%+1.34

Good quality

Good product

Durability1%−0.05

They're potent and last a while and there is enough variety to keep you stocked for a while

Return

0.3% Return rate 0% Fixable by listing

Smell75%▁▁▁▅▁█

Really artificial smelling

However not very strong aroma

unfortunately the only one that had any fragrance was the gingerbread one which smelt lovely

Value For Money13%▁▁▁█▁▁
Quality-Overall13%▁▁▁▁▁█

FAQ

Common Autumn Wax Melts questions

Answered from the same tracked data.