autumn wax melts
Worth a lookShows low returns (0.3%), but a small market ($15K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good536.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Price range
Bad£4.20–£16.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£15K£15K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, autumn wax melts is a £15K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
autumn wax melts market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £19K–£23K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #731
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 67%
- Out of stock
- 43.5%
- Avg brand age
- 34 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
12
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
21%
- SoulOrigin18%
- Salubrito16%
- Spotless Leopard15%
- meltsonfire13%
- Fosse Living9%
- SNOWSEN9%
Demand
Weekly Amazon search volume, last 41 weeks — +24.4% search growth over the last 90 days.Top autumn wax melts search terms
- autumn wax melts16K/yr
- halloween wax melts6K/yr
- pumpkin wax melts6K/yr
- pumpkin spice wax melts8K/yr
- wax melts autumn5K/yr
Top autumn wax melts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pumpkin Wax Melts; 16 x 6g Heart Shaped Pumpkin Scented Soy Wax Melts Spiced Orange and Vanilla Recycled Plastic Tray and Lid Luxury Printed Gift Box Pet Friendly Cruelty Free by Spotless Leopard
Spotless Leopard£7.494.1★1,861 rev
SoulOrigin Autumn Scented wax Melts Scented Soy Wax Cubes Set Multiple Flavors For Wax Warmer-Apple Cider Candy Corn Pumpkin Spice Apple Pie Autumn Harvest Cinnamon and Maple Syrup 8x2.5oz
SoulOrigin£12.944.4★136 rev
Pumpkin Spice Soy Wax Melts 16 Pack | Warm Cinnamon Nutmeg & Spice | Natural Vegan & Plastic Free | Up to 96 Hrs Scent | Pet Safe | Handmade in UK Fosse Living
Fosse Living£8.164.4★175 rev
SALUBRITO Autumn Wax Melts Strong Scented Candle Gift Set 8 x 71g Natural & Long Lasting Soy Wax Set for Women Aroma Wax Cubes for Halloween Birthday Thanksgiving
Salubrito£9.204.3★68 rev
SALUBRITO Bakery Wax Melts Sweet & Strong Scented Candle Gift Set 8 x 71g Natural & Long Lasting Soy Wax Set for Women Aroma Wax Cubes for Christmas Birthday Holiday Autumn
Salubrito£11.834.3★68 rev
Newest
by launch date
SNOWSEN Bakery Wax Melts Wax Cubes Strong Fragrance Soy Wax Cubes for Wax Warmer Scented Wax Melts Gift Set Toasted Coconut Apple Pie Vanilla Almond Biscuit and More Wax Melts Tarts - 8 Pack
SNOWSEN£11.96116 rev
SALUBRITO Bakery Wax Melts Sweet & Strong Scented Candle Gift Set 8 x 71g Natural & Long Lasting Soy Wax Set for Women Aroma Wax Cubes for Christmas Birthday Holiday Autumn
Salubrito£11.8368 rev
SoulOrigin Autumn Fragrance Wax Melt Fragrance Wax Block Fragrance Soy Wax Cube Set Multiple Flavours for Home Wax Warmer Apple Cider Pumpkin Spice Autumn Harvest Cinnamon and Maple Syrup 8 x 2.5
SoulOrigin£16.9648 rev
SoulOrigin Autumn Scented wax Melts Scented Soy Wax Cubes Set Multiple Flavors For Wax Warmer-Apple Cider Candy Corn Pumpkin Spice Apple Pie Autumn Harvest Cinnamon and Maple Syrup 8x2.5oz
SoulOrigin£12.94136 rev
SALUBRITO Autumn Wax Melts Strong Scented Candle Gift Set 8 x 71g Natural & Long Lasting Soy Wax Set for Women Aroma Wax Cubes for Halloween Birthday Thanksgiving
Salubrito£9.2068 rev
Trending
90-day click momentumSoulOrigin Autumn Fragrance Wax Melt Fragrance Wax Block Fragrance Soy Wax Cube Set Multiple Flavours for Home Wax Warmer Apple Cider Pumpkin Spice Autumn Harvest Cinnamon and Maple Syrup 8 x 2.5
SoulOrigin£16.964.6★
Dragons Blood Wax Melt Snap Bar - Halloween Wax Melts - Vegan Home Fragrance - Handmade in Wales - Wax Melts Strong Scented
WICKED MELTS£4.990.0★
SALUBRITO Bakery Wax Melts Sweet & Strong Scented Candle Gift Set 8 x 71g Natural & Long Lasting Soy Wax Set for Women Aroma Wax Cubes for Christmas Birthday Holiday Autumn
Salubrito£11.834.3★
SNOWSEN Bakery Wax Melts Wax Cubes Strong Fragrance Soy Wax Cubes for Wax Warmer Scented Wax Melts Gift Set Toasted Coconut Apple Pie Vanilla Almond Biscuit and More Wax Melts Tarts - 8 Pack
SNOWSEN£11.964.4★
Scented Wax Melts SCENTORINI Wax Cubes 8x70.9 gram Scented Soy Wax Melts for Wax Warmer Series of 1
SCENTORINI£10.794.2★
What buyers say about autumn wax melts
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting beautiful scents”
“Good price”
“Good quality”
“They're potent and last a while and there is enough variety to keep you stocked for a while”
What buyers complain about
“Really artificial smelling”
“Not selling what is advertised”
“They don't last long”
“you can burn them more than once”
“While they weren't the strongest or longest-lasting wax melts I've ever used”
Top return reasons
Common questions
- Is autumn wax melts profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 15 tracked products. 90-day search growth is +24.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the autumn wax melts niche?
- 10 brands and 12 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in autumn wax melts?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Durability. The return rate is 0.3%.
- What does it cost to enter the autumn wax melts niche?
- Listings span £4.20–£16.96; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.