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Autumn Wax Melts

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $15K a year here, so Autumn Wax Melts is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£15K/yr40K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
54%top-5 click share · 10 brands · 12 sellers

Flapen Score

Autumn Wax Melts against its category

The dotted line is the Home & Garden average. Past it, Autumn Wax Melts is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Wax Melts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Wax Melts 40K times last year and spent an estimated £15K. The top 5 brands take 71% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
4.0%
Market size, estimated
£15Ka year
Top search term
autumn wax melts16K searches a year

02 · Price

A sale here is worth £9.39.

Listings sell for £9.39 on average, from £4.20 to £16.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.39 that is £0 to £939 a year per listing.

Average price
£9.39under the $15 to $100 sweet spot
Price range
£4.20–£16.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£939
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 43.5% of listings are out of stock. The average listing ranks #731 within Candles & Holders. It carries 537 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
43.5%
Average rank
#731in Candles & Holders
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
537per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Autumn Wax Melts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£602£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

12

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

21%

  • SoulOrigin18%
  • Salubrito16%
  • Spotless Leopard15%
  • meltsonfire13%
  • Fosse Living9%
  • SNOWSEN9%

Demand

Autumn Wax Melts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 46.6× · 10 of 12 months tracked

Search terms

Top Autumn Wax Melts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • autumn wax melts16K/yr
  • halloween wax melts6K/yr
  • pumpkin wax melts6K/yr
  • pumpkin spice wax melts8K/yr
  • wax melts autumn5K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Wax Melts

We read the reviews and the return reasons for every product selling here.

68%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.3%of orders come back
“Really artificial smelling”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Autumn Wax Melts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data