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Autumn Wax Melts

Autumn Wax Melts shows low returns (0.3%), but a small market ($15K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 4Growth 53Conversion 50Competition 52Returns 99Price range 15Avg price 28Brand share 57Review moat 74Quality gap 73
This niche Category average

Is Autumn Wax Melts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Autumn Wax Melts is a £15K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.

Autumn Wax Melts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +24.4% over the last 90 days and 4.0% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr3K
Search volume / yr+24.4%40K
Conversion rate4.0%
Avg price£9.39

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers10 · 12
Top-5 product click share54%
Open market29%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews537

Top Autumn Wax Melts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£602£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

12

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

21%

  • SoulOrigin18%
  • Salubrito16%
  • Spotless Leopard15%
  • meltsonfire13%
  • Fosse Living9%
  • SNOWSEN9%

Autumn Wax Melts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR4.0%Products15Brands10Top 5 Brands71%OOS Rate43.5%Rating4.3★Reviews537Avg BSR#731
3K2KSpike '26Prime Day '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

Top Autumn Wax Melts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • autumn wax melts16K/yr
  • halloween wax melts6K/yr
  • pumpkin wax melts6K/yr
  • pumpkin spice wax melts8K/yr
  • wax melts autumn5K/yr

What reviews say buyers love and hate about Autumn Wax Melts

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Smell68%

Long lasting beautiful scents

Value For Money16%

Good price

Quality-Overall7%

Good quality

Durability1%

They're potent and last a while and there is enough variety to keep you stocked for a while

What buyers complain about

76% of reviews
Smell44%

Really artificial smelling

Advertised Vs Actual Product11%

Not selling what is advertised

Durability11%

They don't last long

Flammable6%

you can burn them more than once

Strength4%

While they weren't the strongest or longest-lasting wax melts I've ever used

Autumn Wax Melts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
75%
2Value For Money
13%
3Quality-Overall
13%

Common Autumn Wax Melts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Autumn Wax Melts 50/100 on Amazon United Kingdom — Worth a look. The niche generates £15K/yr across 15 tracked products. Search demand moved +24.4% over the last 90 days.
Autumn Wax Melts buyers on Amazon United Kingdom complain most about Smell, Advertised Vs Actual Product, Durability, the themes mined from the niche's reviews. Its return rate is 0.3%.