Is autumn leaves profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the autumn leaves niche?

21 brands and 66 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in autumn leaves?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 1.2%.

When does demand for autumn leaves peak?

Demand peaks in Sep–Oct; the busiest month runs 39.3× the quietest.

What does it cost to enter the autumn leaves niche?

Listings span £2.60–£27.00; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.

autumn leaves

Worth a look

Shows low returns (1.2%), but a small market ($25K/yr) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great210.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.8%

90-day search growth — must beat 0% to launch

Price range

Okay£2.60–£27.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£8.91

avg listing price — sweet spot $15–$100

Market size

Bad£25K

£25K/yr · 63K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, autumn leaves is a £25K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

autumn leaves market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £53K–£71K; units × avg price
Conversion rate: 4.4%
Avg BSR: #1,361
Page quality: 0%
Prime: 81%
Sponsored: 67%
Out of stock: 18.8%
Avg brand age: 32 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

50%

Top 20: 94%

Open market

38%

4716%
WD&CD13%
MAQIHAN10%
Topeedy8%
Kids B Crafty8%
baymety7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.8% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 39.3×

Open Trend

Top autumn leaves search terms

autumn leaves35K/yr +19.1%6.2% conv.
maple leaf4K/yr +49.1%0.4% conv.
autumn leaves decorations13K/yr +1.3%3.6% conv.
artificial autumn leaves6K/yr +10.0%2.7% conv.
fake autumn leaves4K/yr -16.5%9.6% conv.

All search terms

Top autumn leaves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

47 Toronto Maple Leafs Adjustable Cap Clean Up NHL Navy - One-Size

47£23.174.6★66 rev

WD&CD 400pcs Autumn Leaves Artificial Fall Maple Leaves Multi Color Autumn Fake Fall Leaves Table Scatters for Fall Weddings & Autumn Parties Decorations Thanksgiving Day Halloween Decorations

WD&CD£3.544.4★46 rev

MAQIHAN 350PCS Autumn Leaves - Mixed Colors Fall Decorations Artificial Autumn Foliage Fake Maple Leaves for Halloween Thanksgiving Indoor Outdoor Decor Home Decor

MAQIHAN£2.604.5★273 rev

Autumn Leaves Decorations 100 Fake Maple Leaves for Crafts & Table Decor

Kids B Crafty£3.244.5★1,282 rev

Autumn Leaves 300 Pcs Artificial Autumn Maple Leaves - Mixed 6 Fall Colored Leaf Autumn Table Scatters for Weddings Autumn Parties Autumn Decorations Art Scrapbooking Thanksgiving Day Halloween

baymety£4.734.6★243 rev

Newest

by launch date

47 Toronto Maple Leafs NHL Ballpark Offside Snapback Cap Beige

47£27.000 rev

4mo ago

Fall Leaf Garland Autumn Foliage Mantel & Table - Autumn Thanksgiving Fall Decor 1.8m/Piece Easy Hanging Artificial Maple Leaf Garland-2pack

Leaflai£6.0541 rev

9mo ago

Artificial Autumn Leaves Decorations 200 Pcs Fake Autumn Leaves Artificial Autumn Maple Leaves Artificial Autumn Fall Maple Fall Leaves Fake Leaves for Home Wedding Fireplace Party Art Scrapbooking

Arcjunys£3.433 rev

9mo ago

2Pcs 6Ft Artificial Autumn Fall Maple Leaf Garland Artificial Autumn Maple Leaves Decor with Hooks Hanging Maple Vines Fall Leaves for Thanksgiving Decor Home Wedding Fireplace Party

SXCCNW£6.340 rev

1y ago

200 Pcs Artificial Autumn Leaves Decorations 4 Colours Artificial Maple Leaves Fake Maple Leaf Autumn Decorations Fall Decor Table Scatters for Wedding Crafts Thanksgiving Autum Theme Party

Keltra£3.025 rev

1y ago

What buyers say about autumn leaves

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Great quality and good value quick delivery many thanks”

Advertised Vs Actual Product14%

“Exactly as described”

Assembly/Installation11%

“they work well when placed together”

Color8%

“Good quality and a good variety of colours”

Value For Money8%

“great value for money”

Design-Overall6%

“Great for sensory bin and decor”

Size-Overall6%

“Nice size bits”

Soft Feel6%

“Soft and cute and fits perfectly in my living room”

What buyers complain about

Strength20%

“it's rather flimsy when trying to open the leaves because they are packed tight”

Size-Overall20%

“Very small”

Quality-Overall20%

“Poor quality”

Smell20%

“Smell bad”

Thickness5%

“Very thin,”

Top return reasons

Quality-Overall19%

Compatibility-Overall13%

Adhesion/Stickiness13%

Size-Overall13%

Color13%

Brightness/Shine/Glow13%

Defective Material/Parts6%

Material Quality6%

Cushion6%

Common questions

Is autumn leaves profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the autumn leaves niche?: 21 brands and 66 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in autumn leaves?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 1.2%.
When does demand for autumn leaves peak?: Demand peaks in Sep–Oct; the busiest month runs 39.3× the quietest.
What does it cost to enter the autumn leaves niche?: Listings span £2.60–£27.00; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.