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Autumn Leaves

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $25K a year here, so Autumn Leaves is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£25K/yr63K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
50%top-5 click share · 21 brands · 66 sellers

Flapen Score

Autumn Leaves against its category

The dotted line is the Home & Garden average. Past it, Autumn Leaves is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Leaves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Leaves 63K times last year and spent an estimated £25K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
4.4%
Market size, estimated
£25Ka year
Peak month
October39.3× the quietest month
Top search term
autumn leaves35K searches a year

02 · Price

A sale here is worth £8.91.

Listings sell for £8.91 on average, from £2.60 to £27.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.91 that is £891 to £2K a year per listing.

Average price
£8.91under the $15 to $100 sweet spot
Price range
£2.60–£27.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£891–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #1,361 within Artificial Flora. It carries 211 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
81%
Out of stock, average day
18.8%
Average rank
#1,361in Artificial Flora
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
211per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Autumn Leaves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£984£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

66

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

50%

Top 20: 94%

Open market

38%

  • 4716%
  • WD&CD13%
  • MAQIHAN10%
  • Topeedy8%
  • Kids B Crafty8%
  • baymety7%

Demand

Autumn Leaves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 39.3×

Search terms

Top Autumn Leaves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autumn leaves35K/yr
  • maple leaf4K/yr
  • autumn leaves decorations13K/yr
  • artificial autumn leaves6K/yr
  • fake autumn leaves4K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Leaves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.17

it's rather flimsy when trying to open the leaves because they are packed tight

Flimsy

Size-Overall20%−0.14

Very small

Much smaller than I expected

Quality-Overall20%+1.29

Poor quality

Smell20%−0.17

Smell bad

Like others have said they absolutely stink of a fish smell

Thickness5%+0.17

Very thin,

Love

Quality-Overall39%+1.29

Great quality and good value quick delivery many thanks

Great quality

Lovely quality, great price

Advertised Vs Actual Product14%+0.93

Exactly as described

Got exactly as described

Assembly/Installation11%+0.73

they work well when placed together

Color8%+0.54

Good quality and a good variety of colours

beautiful colours

Value For Money8%+0.54

great value for money

Definitely recommend and great price

Return

1.2% Return rate 25% Fixable by listing

Quality-Overall19%▁█▁▁▁▁

Poor quality

Compatibility-Overall13%▁▁▁▁▁█
Adhesion/Stickiness13%▁█▁▁▁▁
Size-Overall13%▁▁▁▁█▁

Very small

Much smaller than I expected

Color13%▁█▁▁▁▁

FAQ

Common Autumn Leaves questions

Answered from the same tracked data.