How competitive is the Autumn Lawn Feed niche on Amazon United Kingdom?

8 brands and 36 sellers compete in Autumn Lawn Feed on Amazon United Kingdom. The top 5 Autumn Lawn Feed products take 69% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Autumn Lawn Feed?

Autumn Lawn Feed buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Color, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Autumn Lawn Feed niche?

Autumn Lawn Feed sells for £18.09 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.59–£35.21. The average incumbent carries 821 reviews — the moat a new listing must climb.

Autumn Lawn Feed

soft demand (-69.0% this quarter) — Autumn Lawn Feed doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Autumn Lawn Feed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Autumn Lawn Feed is a £151K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.

Autumn Lawn Feed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -69.0% over the last 90 days and 6.1% of searches end in a purchase.

£151K

revenue / yr

Units sold / yr13K

Search volume / yr-69.0%136K

Conversion rate6.1%

Avg price£18.09

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 36

Top-5 product click share69%

Open market6%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Top Autumn Lawn Feed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Miracle-Gro 121197 Autumn Lawn Care Lawn Food & Moss Control 360 m2 Natural

Price: £21.15
Rating: 4.6/5
Reviews: 504
Age: 3y ago

Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control 80 m2

Price: £11.98
Rating: 4.4/5
Reviews: 424
Age: 3y ago

A1 Lawn Ultimate Autumn Winter Lawn Fertiliser - Hardens Turf & Boosts Root Strength High Potassium 6-5-10 NPK DEFRA Certified 10kg

Price: £24.14
Rating: 4.4/5
Reviews: 605
Age: 15y ago

Pro-Kleen Autumn Lawn Feed Fertiliser 2.5kg NPK 10-5-10 + 2MgO Covers up to 100m2- Encourages Grass Green Up & Prevents Lawn Disease - Lasts up to 6 Weeks

Price: £12.36
Rating: 4.4/5
Reviews: 161
Age: 3y ago

Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg

Price: £11.71
Rating: 4.3/5
Reviews: 1,634
Age: 4y ago

Newest

by launch date

Westland Aftercut All In One Autumn Lawn Feed and Moss Killer 350m2 (20400587)

Price: £17.82
Rating: 4.5/5
Reviews: 38
Age: 2y ago

Miracle-Gro 121197 Autumn Lawn Care Lawn Food & Moss Control 360 m2 Natural

Price: £21.15
Rating: 4.6/5
Reviews: 504
Age: 3y ago

Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control 80 m2

Price: £11.98
Rating: 4.4/5
Reviews: 424
Age: 3y ago

Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control Spreader 80 m2

Price: £13.83
Rating: 4.4/5
Reviews: 232
Age: 3y ago

Pro-Kleen Autumn Lawn Feed Fertiliser 2.5kg NPK 10-5-10 + 2MgO Covers up to 100m2- Encourages Grass Green Up & Prevents Lawn Disease - Lasts up to 6 Weeks

Price: £12.36
Rating: 4.4/5
Reviews: 161
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Miracle-Gro57%
A1Lawn13%
Pro-Kleen10%
Garden Lawncare Guy10%
Elixir Gardens4%
Greenforce3%
Open — no brand owns it (2 brands, 4%)

Autumn Lawn Feed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR6.1%Products16Brands8Top 5 Brands94%OOS Rate10.5%Rating4.4★Reviews821Avg BSR#176

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 139.2×

Top Autumn Lawn Feed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

autumn lawn feed52K/yr -10.8%3.7% conv.
autumn lawn fertiliser7K/yr +27.3%3.3% conv.
autumn feed for lawns6K/yr +16.8%2.5% conv.
winter lawn feed11K/yr -93.8%0.9% conv.
autumn lawn feed weed and moss killer12K/yr -47.3%4.3% conv.
autumn grass feed7K/yr -9.9%2.7% conv.
autumn lawn care6K/yr +10.9%4.2% conv.
evergreen autumn lawn care4K/yr +1.5%1.4% conv.
miracle grow autumn lawn care3K/yr -29.8%1.7% conv.
winter lawn fertiliser3K/yr -92.1%0.0% conv.

What reviews say buyers love and hate about Autumn Lawn Feed

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall23%

“excellent product”

Color17%

“has turned from a brown to a vibrant green”

Efficiency13%

“It actually works”

Value For Money13%

“Decent price”

Advertised Vs Actual Product10%

“Does the job”

What buyers complain about

92% of reviews

Functionality-Overall33%

“Doesnt work”

Value For Money17%

“Feels like a complete waste of money”

Color17%

“very little change in colour of condition of lawn”

Water Resistance8%

“didnt water in properly”

Stain Resistance8%

“left some brown patches”

Autumn Lawn Feed return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

75%

2Value For Money

25%

Common Autumn Lawn Feed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Autumn Lawn Feed 44/100 on Amazon United Kingdom — Skip it. The niche generates £151K/yr across 16 tracked products. Search demand moved -69.0% over the last 90 days.