autumn lawn feed
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£18.09avg listing price — sweet spot $15–$100
Price range
Great£11.59–£35.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good821.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£151K£151K/yr · 136K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, autumn lawn feed is a £151K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
autumn lawn feed market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £181K–£226K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 31%
- Out of stock
- 10.5%
- Avg brand age
- 75 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Miracle-Gro57%
- A1Lawn13%
- Pro-Kleen10%
- Garden Lawncare Guy10%
- Elixir Gardens4%
- Greenforce3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 139.2×
Top autumn lawn feed search terms
- autumn lawn feed52K/yr
- autumn lawn fertiliser7K/yr
- autumn feed for lawns6K/yr
- winter lawn feed11K/yr
- autumn lawn feed weed and moss killer12K/yr
- autumn grass feed7K/yr
- autumn lawn care6K/yr
- evergreen autumn lawn care4K/yr
- miracle grow autumn lawn care3K/yr
- winter lawn fertiliser3K/yr
Top autumn lawn feed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro 121197 Autumn Lawn Care Lawn Food & Moss Control 360 m2 Natural
Miracle-Gro£21.154.6★504 rev
Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control 80 m2
Miracle-Gro£11.984.4★424 rev
A1 Lawn Ultimate Autumn Winter Lawn Fertiliser - Hardens Turf & Boosts Root Strength High Potassium 6-5-10 NPK DEFRA Certified 10kg
A1Lawn£24.144.4★605 rev
Pro-Kleen Autumn Lawn Feed Fertiliser 2.5kg NPK 10-5-10 + 2MgO Covers up to 100m2- Encourages Grass Green Up & Prevents Lawn Disease - Lasts up to 6 Weeks
Pro-Kleen£12.364.4★161 rev
Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg
Garden Lawncare Guy£11.714.3★1,634 rev
Newest
by launch date
Westland Aftercut All In One Autumn Lawn Feed and Moss Killer 350m2 (20400587)
Westland£17.8238 rev
Miracle-Gro 121197 Autumn Lawn Care Lawn Food & Moss Control 360 m2 Natural
Miracle-Gro£21.15504 rev
Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control 80 m2
Miracle-Gro£11.98424 rev
Miracle-Gro Autumn Lawn Care Lawn Food & Moss Control Spreader 80 m2
Miracle-Gro£13.83232 rev
Pro-Kleen Autumn Lawn Feed Fertiliser 2.5kg NPK 10-5-10 + 2MgO Covers up to 100m2- Encourages Grass Green Up & Prevents Lawn Disease - Lasts up to 6 Weeks
Pro-Kleen£12.36161 rev
Trending
90-day click momentum
Greenforce Autumn Lawn Fertilizer 15kg Grey
Greenforce£20.814.3★
Pro-Kleen Spring and Autumn Lawn Feed 2.5kg NPK 6-5-11+6FE Iron - Covers up to 100m2 Fertiliser for Green Up & Plant Strength - Prevents Lawn Disease & Lasts up to 6 Weeks
Pro-Kleen£11.814.3★
Dark Green Lawn Fertiliser Spring/Summer Grass Feed 1.25kg
Garden Lawncare Guy£11.714.3★
Flower Power Lawn Magic Premium Lawn Feed 5L Double Action Formula for Greener Grass and Stronger Roots
Flower Power£29.184.5★
Westland Aftercut All In One Autumn Lawn Feed and Moss Killer 350m2 (20400587)
Westland£17.824.5★
What buyers say about autumn lawn feed
What buyers praise and complain about, mined from review topics.What buyers love
“excellent product”
“has turned from a brown to a vibrant green”
“It actually works”
“Decent price”
“Does the job”
“Effective”
“Every lawn should be treated with care”
“Easy to soread”
“Super thick”
“Fantastic Autum feed for my lawn”
What buyers complain about
“Doesnt work”
“Feels like a complete waste of money”
“very little change in colour of condition of lawn”
“didnt water in properly”
“left some brown patches”
“Not true to description”
Top return reasons
Common questions
- Is autumn lawn feed profitable to sell on Amazon United Kingdom?
- The niche generates £151K/yr across 16 tracked products. 90-day search growth is -69.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the autumn lawn feed niche?
- 8 brands and 36 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in autumn lawn feed?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Color. The return rate is 0.2%.
- When does demand for autumn lawn feed peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 139.2× the quietest.
- What does it cost to enter the autumn lawn feed niche?
- Listings span £11.59–£35.21; the average listing price is £18.09 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.