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Autumn Lawn Feed

Fail

Demand is soft, at -69.0% this quarter, so Autumn Lawn Feed is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£151K/yr136K searches / yr
90-day growth
-69.0%search demand this quarter
Competition
69%top-5 click share · 8 brands · 36 sellers

Flapen Score

Autumn Lawn Feed against its category

The dotted line is the Home & Garden average. Past it, Autumn Lawn Feed is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Lawn Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Lawn Feed 136K times last year and spent an estimated £151K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-69.0%
Conversion, latest week
6.1%
Market size, estimated
£151Ka year
Peak month
October139.2× the quietest month
Top search term
autumn lawn feed52K searches a year

02 · Price

A sale here is worth £18.09.

Listings sell for £18.09 on average, from £11.59 to £35.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £18.09 that is £9K to £14K a year per listing.

Average price
£18.09inside the $15 to $100 sweet spot
Price range
£11.59–£35.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£14K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #176 within Fertilisers & Plant Food. It carries 821 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
56%
Out of stock, average day
10.5%
Average rank
#176in Fertilisers & Plant Food
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
821per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Autumn Lawn Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

36

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Miracle-Gro57%
  • A1Lawn13%
  • Pro-Kleen10%
  • Garden Lawncare Guy10%
  • Elixir Gardens4%
  • Greenforce3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Autumn Lawn Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 139.2×

Search terms

Top Autumn Lawn Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autumn lawn feed52K/yr
  • autumn lawn fertiliser7K/yr
  • autumn feed for lawns6K/yr
  • winter lawn feed11K/yr
  • autumn lawn feed weed and moss killer12K/yr
  • autumn grass feed7K/yr
  • autumn lawn care6K/yr
  • evergreen autumn lawn care4K/yr
  • miracle grow autumn lawn care3K/yr
  • winter lawn fertiliser3K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Lawn Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall33%−0.20

Doesnt work

Not effective

Value For Money17%−0.22

Feels like a complete waste of money

Color17%+0.29

very little change in colour of condition of lawn

Water Resistance8%+0.14

didnt water in properly

Stain Resistance8%−0.05

left some brown patches

Love

Quality-Overall23%+1.92

excellent product

A reliable, effective product that I will continue to use year after year

Absolutely brilliant

Color17%+0.29

has turned from a brown to a vibrant green

Gives a lovely dark green

My grass is so green and look healthy

Efficiency13%+0.94

It actually works

Work well

Works

Value For Money13%−0.22

Decent price

Good value

Advertised Vs Actual Product10%−0.04

Does the job

very good works as it should

It does what it says

Return

0.2% Return rate 75% Fixable by listing

Advertised Vs Actual Product75%▁▁██▅▁

Not true to description

Value For Money25%▁▁▁▁█▁

Feels like a complete waste of money

FAQ

Common Autumn Lawn Feed questions

Answered from the same tracked data.