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Autumn Decorations

Maybe

Search demand grew +241.7% this quarter. But buyers convert on only 0.5% of searches, so Autumn Decorations is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£60K/yr1.3M searches / yr
90-day growth
+241.7%search demand this quarter
Competition
30%top-5 click share · 50 brands · 68 sellers

Flapen Score

Autumn Decorations against its category

The dotted line is the Home & Garden average. Past it, Autumn Decorations is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Decorations 1.3M times last year and spent an estimated £60K. The top 5 brands take 31% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +241.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+241.7%
Conversion, latest week
0.5%
Market size, estimated
£60Ka year
Peak month
September180.1× the quietest month
Top search term
autumn194K searches a year

02 · Price

A sale here is worth £8.46.

Listings sell for £8.46 on average, from £2.60 to £21.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £8.46 that is £846 to £2K a year per listing.

Average price
£8.46under the $15 to $100 sweet spot
Price range
£2.60–£21.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£846–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #939 within Artificial Flora. It carries 358 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
91%
Out of stock, average day
33.0%
Average rank
#939in Artificial Flora
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
55

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Autumn Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

50 falling

Sellers

68

Est. top-5 brand share

31%

Top 20: 70%

Est. top-5 click share

30%

Top 20: 67%

Open market

65%

  • OHS12%
  • OTMVicor6%
  • Suxyn5%
  • HBell5%
  • SENTAIMAO4%
  • YAAVAAW4%

Demand

Autumn Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 180.1×

Search terms

Top Autumn Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • autumn194K/yr
  • autumn decorations612K/yr
  • autumn decor214K/yr
  • fall decor79K/yr
  • autumn home decor32K/yr
  • autumnal decorations13K/yr
  • fall decorations44K/yr
  • autumn room decor6K/yr
  • autumn ornaments10K/yr
  • autumn table decorations19K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Decorations

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
13%of negative reviews mention “Material Quality”
1.7%of orders come back
“Too much plastic”
A buyer, on “Material Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Autumn Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data