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Autumn Decorations

Maybe

Search demand grew +241.7% this quarter. But buyers convert on only 0.5% of searches, so Autumn Decorations is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£60K/yr1.3M searches / yr
90-day growth
+241.7%search demand this quarter
Competition
30%top-5 click share · 50 brands · 68 sellers

Flapen Score

Autumn Decorations against its category

The dotted line is the Home & Garden average. Past it, Autumn Decorations is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Decorations 1.3M times last year and spent an estimated £60K. The top 5 brands take 31% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +241.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+241.7%
Conversion, latest week
0.5%
Market size, estimated
£60Ka year
Peak month
September180.1× the quietest month
Top search term
autumn194K searches a year

02 · Price

A sale here is worth £8.46.

Listings sell for £8.46 on average, from £2.60 to £21.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £8.46 that is £846 to £2K a year per listing.

Average price
£8.46under the $15 to $100 sweet spot
Price range
£2.60–£21.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£846–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #939 within Artificial Flora. It carries 358 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
91%
Out of stock, average day
33.0%
Average rank
#939in Artificial Flora
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Autumn Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

50 falling

Sellers

68

Top-5 brand share

31%

Top 20: 70%

Top-5 click share

30%

Top 20: 67%

Open market

65%

  • OHS12%
  • OTMVicor6%
  • Suxyn5%
  • HBell5%
  • SENTAIMAO4%
  • YAAVAAW4%

Demand

Autumn Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 180.1×

Search terms

Top Autumn Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autumn194K/yr
  • autumn decorations612K/yr
  • autumn decor214K/yr
  • fall decor79K/yr
  • autumn home decor32K/yr
  • autumnal decorations13K/yr
  • fall decorations44K/yr
  • autumn room decor6K/yr
  • autumn ornaments10K/yr
  • autumn table decorations19K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality13%−0.07

Too much plastic

The material is loose woven

The leaves are made from material

Quality-Overall11%−0.06

Poor quality

They are very badly made

Value For Money11%−0.03

look so expensive also

it would cost more in fuel than it was to purchase

Not worth the money

Size-Overall6%−0.06

Very small

Much smaller than I expected

Stitch/Finish/Polish6%−0.04

they arrived with half the seam on the leg not sewn

Love

Smell16%+0.89

Lovely autumn 🍂 smells

Smell amazing

finally found oil that smells nice

Color13%+0.17

Beautiful colour

the colors are stunning

Beautiful vibrant colour

Quality-Overall12%−0.06

Good quality item

Good quality and exactly as described

Good quality looks great in living room

Value For Money9%−0.03

Good for the price

great value for money

Great value

Brightness/Shine/Glow8%+0.78

Very realistic, fabulous amount of light off them

Nice glow

Great lights

Return

1.7% Return rate 53% Fixable by listing

Color30%▃█▅▃▃▆
Quality-Overall23%█▄▆▆▃▄

Poor quality

They are very badly made

Size-Overall14%▆▂█▄█▄

Very small

Much smaller than I expected

Material Quality7%█▃▃▄▅▁

Too much plastic

The material is loose woven

The leaves are made from material

Defective Material/Parts4%▁▁▂▁█▁

FAQ

Common Autumn Decorations questions

Answered from the same tracked data.