Is autumn decorations profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 55 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +241.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the autumn decorations niche?

50 brands and 68 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in autumn decorations?

Top complaints mined from reviews: Material Quality, Quality-Overall, Value For Money. The return rate is 1.7%.

When does demand for autumn decorations peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 180.1× the quietest.

What does it cost to enter the autumn decorations niche?

Listings span £2.60–£21.16; the average listing price is £8.46 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.

autumn decorations

Worth a look

Shows demand growing +241.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+241.7%

90-day search growth — must beat 0% to launch

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great358.47

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.60–£21.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.46

avg listing price — sweet spot $15–$100

Market size

Bad£60K

£60K/yr · 1.3M searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, autumn decorations is a £60K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

autumn decorations market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: £212K–£254K; units × avg price
Conversion rate: 0.5%
Avg BSR: #939
Page quality: 0%
Prime: 91%
Sponsored: 85%
Out of stock: 33.0%
Avg brand age: 28 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

31%

Top 20: 70%

Top-5 click share

30%

Top 20: 67%

Open market

65%

OHS12%
OTMVicor6%
Suxyn5%
HBell5%
SENTAIMAO4%
YAAVAAW4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +241.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 180.1×

Open Trend

Top autumn decorations search terms

autumn194K/yr +181.2%0.1% conv.
autumn decorations612K/yr +262.0%0.5% conv.
autumn decor214K/yr +563.4%0.2% conv.
fall decor79K/yr +511.9%0.2% conv.
autumn home decor32K/yr +182.2%0.2% conv.
autumnal decorations13K/yr +84.0%0.4% conv.
fall decorations44K/yr +191.3%0.0% conv.
autumn room decor6K/yr +63.5%0.0% conv.
autumn ornaments10K/yr +374.6%0.0% conv.
autumn table decorations19K/yr +3.5%0.6% conv.

All search terms

Top autumn decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OHS Autumn Blanket Hoodie Halloween Halloween Gifts for Adults Sherpa Fleece Winter Snuggle Hoodie Warm Soft Fluffy Wearable Hoodie Blanket for Women One Size - Burnt Orange

OHS£12.204.7★80 rev

OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas

OTMVicor£11.084.4★966 rev

HBell 12 Bundles Artificial Fall Flowers No Fade Faux Autumn Plants Fake Indoor Outdoor Greenery for Thanksgiving Christmas Wedding Party Home Garden Décor (Autumn)

HBell£7.644.5★1,250 rev

SENTAIMAO Halloween Decoration Lights 5M/50 LED Battery Operated String Lights for Indoor Outdoor Bedroom Lighting String Lights for Autumn Party Decorations Fireplace Home Decor (Orange) (1 Pack)

SENTAIMAO£3.074.4★31 rev

Artificial Autumn Flowers Combo 4 Pcs 7-Fork Fake Maple Leaves Branches with Orange Eucalyptus Stem Artificial Flowers for Fall Vase Indoor Home Thanksgiving Harvest Party Halloween Christmas Decor

Suxyn£5.944.5★2 rev

Newest

by launch date

Artificial Autumn Flowers Combo 4 Pcs 7-Fork Fake Maple Leaves Branches with Orange Eucalyptus Stem Artificial Flowers for Fall Vase Indoor Home Thanksgiving Harvest Party Halloween Christmas Decor

Suxyn£5.942 rev

2mo ago

Autumn Cushion Covers 2 Pcs Pumpkin Pillow Cover 45 X 45cm Orange Fluffy Pumpkins Throw Pillows Cushions Halloween Couch Decorative Decor Fall Decorations Room Autumnal Bedding Season Essentials

OYIWINMI£6.692 rev

2mo ago

Autumn Fairy Lights 20 LED Pumpkin Acorn Maple Leaf Garland with Timer 10ft Battery Operated Waterproof Fall Decor for Home Indoor Outdoor Thanksgiving Halloween Christmas Harvest Party Decorations

Afaiup£5.830 rev

4mo ago

Autumn Cushion Covers 2Pcs Fall Throw Pillow Covers Soft Pumpkin Throw

Cjytdkj£6.452 rev

9mo ago

Benross LED Autumn Maple Tree / 60cm with 24 Warm White LEDs and Autumn Leaves/Copper Indoor Decorative Light/Festive Home Décor 85059

Benross£10.7423 rev

1y ago

What buyers say about autumn decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Lovely autumn 🍂 smells”

Color13%

“Beautiful colour”

Quality-Overall12%

“Good quality item”

Value For Money9%

“Good for the price”

Brightness/Shine/Glow8%

“Very realistic, fabulous amount of light off them”

Advertised Vs Actual Product6%

“Does the job”

Design-Overall4%

“Nice decoration”

Ease Of Use3%

“was easy enough”

Warmth3%

“Lovely soft warm colourful blanket”

Thickness2%

“not to thin”

What buyers complain about

Material Quality13%

“Too much plastic”

Quality-Overall11%

“Poor quality”

Value For Money11%

“look so expensive also”

Size-Overall6%

“Very small”

Stitch/Finish/Polish6%

“they arrived with half the seam on the leg not sewn”

Functionality-Overall6%

“one of them doesn't work out of the box”

Strength6%

“it's rather flimsy when trying to open the leaves because they are packed tight”

Cushion6%

“Really disappointed theres a seam on every cushion that I ordered”

Smell6%

“Smell bad”

Oily/Greasy2%

“not very strong have to use a lot of oil”

Top return reasons

Color30%

Quality-Overall23%

Size-Overall14%

Material Quality7%

Defective Material/Parts4%

Cushion3%

Functionality-Overall3%

Advertised Vs Actual Product3%

Brightness/Shine/Glow3%

Feet Fit2%

Common questions

Is autumn decorations profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 55 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +241.7%. Flapen's verdict: Worth a look (61/100).
How competitive is the autumn decorations niche?: 50 brands and 68 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in autumn decorations?: Top complaints mined from reviews: Material Quality, Quality-Overall, Value For Money. The return rate is 1.7%.
When does demand for autumn decorations peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 180.1× the quietest.
What does it cost to enter the autumn decorations niche?: Listings span £2.60–£21.16; the average listing price is £8.46 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.