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Autumn Cushion Covers

Fail

Prices span $3.99–$13.69, mostly outside the sweet spot, so Autumn Cushion Covers is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£11K/yr133K searches / yr
90-day growth
+74.6%search demand this quarter
Competition
48%top-5 click share · 12 brands · 15 sellers

Flapen Score

Autumn Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Autumn Cushion Covers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Cushion Covers 133K times last year and spent an estimated £11K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +74.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+74.6%
Conversion, latest week
1.1%
Market size, estimated
£11Ka year
Peak month
September211.8× the quietest month
Top search term
autumn cushion covers56K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £3.99 to £13.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.91 that is £0 to £791 a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£3.99–£13.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£791
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.8% of listings are out of stock. The average listing ranks #2,775 within Cushions & Accessories. It carries 315 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
39.8%
Average rank
#2,775in Cushions & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Autumn Cushion Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£338£677£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

15

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

32%

  • OYIWINMI22%
  • Bigqin10%
  • Bonhause10%
  • JOTOM10%
  • Cjytdkj7%
  • GADITIEK7%

Demand

Autumn Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 211.8×

Search terms

Top Autumn Cushion Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autumn cushion covers56K/yr
  • autumn cushion15K/yr
  • autumn cushions26K/yr
  • autumn cushion covers 45 x 4510K/yr
  • pumpkin cushion covers9K/yr
  • autumn pillows5K/yr
  • autumn pillow covers9K/yr
  • autumn pillow4K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Cushion Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color14%−0.10

My only disappointment is the colour

they are actually a much brighter orange

much brighter orange than expected

Love

Color22%−0.10

Lovely colour

they are vibrant

Colours are so nice

Quality-Overall22%+2.37

Excellent quality

Well made for the price so I'm very pleased

I am so happy to recommend these high quality covers

Cushion14%+0.11

Excellent cushions

Lovely cushion covers

They fit standard cushions well

Soft Feel10%

Very soft would reccomend

Furry bits are soft

The fabric feels soft

Upholstery/Fabric Quality8%+0.78

Butter soft fabric

Good quality, soft fabric cushion covers

The pumpkin side is a soft plush knit that's lovely to touch

Return

2.4% Return rate 72% Fixable by listing

Color45%▅▄▅██▃

My only disappointment is the colour

they are actually a much brighter orange

much brighter orange than expected

Size-Overall24%▁▇▅▂▂█
Quality-Overall10%█▆▅▁▁▁
Cushion8%▁▁▁█▃█
Material Quality5%▁▁▁█▆▁

FAQ

Common Autumn Cushion Covers questions

Answered from the same tracked data.