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autumn cushion covers

Skip it

Prices mostly outside the sweet spot ($3.99–$13.69) — this niche doesn't clear our bar today.

Market size 3Growth 81Conversion 13Competition 62Returns 66Price range 0Avg price 22Brand share 62Review moat 84Quality gap 21

Review moat

Great314.59

avg incumbent reviews — the moat a new listing must climb

Growth

Great+74.6%

90-day search growth — must beat 0% to launch

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.91

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£11K

£11K/yr · 133K searches

Price range

Bad£3.99–£13.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, autumn cushion covers is a £11K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

autumn cushion covers market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£20K–£24K
units × avg price
Conversion rate
1.1%
Avg BSR
#2,775
Page quality
0%
Prime
100%
Sponsored
82%
Out of stock
39.8%
Avg brand age
24 months
Avg seller age
245 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

15

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 100%

Open market

32%

  • OYIWINMI22%
  • Bigqin10%
  • Bonhause10%
  • JOTOM10%
  • Cjytdkj7%
  • GADITIEK7%

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +74.6% search growth over the last 90 days.
15K10KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 211.8×

Top autumn cushion covers search terms

  • autumn cushion covers56K/yr
  • autumn cushion15K/yr
  • autumn cushions26K/yr
  • autumn cushion covers 45 x 4510K/yr
  • pumpkin cushion covers9K/yr
  • autumn pillows5K/yr
  • autumn pillow covers9K/yr
  • autumn pillow4K/yr
All search terms

Top autumn cushion covers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£3386%£6779%£1K12%£1K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about autumn cushion covers

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Lovely colour”

Quality-Overall22%

“Excellent quality”

Cushion14%

“Excellent cushions”

Soft Feel10%

“Very soft would reccomend”

Upholstery/Fabric Quality8%

“Butter soft fabric”

Warmth5%

“Lovely bright summer cheer”

Value For Money4%

“Great value for money”

Design-Overall3%

“I'm really pleased with how they look”

Size-Overall3%

“The covers measure 45 x 45cm square and are perfect for those Autumn months and Halloween,”

Material Quality2%

“the material seems durable enough for regular use”

What buyers complain about

Color14%

“My only disappointment is the colour”

Top return reasons

Color45%
Size-Overall24%
Quality-Overall10%
Cushion8%
Material Quality5%
Display Colors3%
Brightness/Shine/Glow2%
Moist/Dry1%
Instructions/User Manual/Troubleshooting1%
Thin1%

Common questions

Is autumn cushion covers profitable to sell on Amazon United Kingdom?
The niche generates £11K/yr across 17 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +74.6%. Flapen's verdict: Skip it (43/100).
How competitive is the autumn cushion covers niche?
12 brands and 15 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in autumn cushion covers?
Top complaints mined from reviews: Color. The return rate is 2.4%.
When does demand for autumn cushion covers peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 211.8× the quietest.
What does it cost to enter the autumn cushion covers niche?
Listings span £3.99–£13.69; the average listing price is £7.91 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.