Skip to content

Autumn Blanket

a small market ($8K/yr) — Autumn Blanket doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 2Growth 100Conversion 9Competition 35Returns 95Price range 51Avg price 46Brand share 41Review moat 25Quality gap 40
This niche Category average

Is Autumn Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Autumn Blanket is a £8K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.

Autumn Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +368.3% over the last 90 days and 0.7% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr2K
Search volume / yr+368.3%101K
Conversion rate0.7%
Avg price£11.49

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers14 · 22
Top-5 product click share64%
Open market20%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement57%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews4,282

Top Autumn Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£816£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

16%

  • OHS29%
  • Serafina Home24%
  • Catherine Lansfield13%
  • Exclusivo Mezcla9%
  • JOOCAR5%
  • Bedlam4%
  • Open — no brand owns it (8 brands, 16%)

Autumn Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR0.7%Products21Brands14Top 5 Brands80%OOS Rate17.5%Rating4.5★Reviews4,282Avg BSR#534
7K5KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Autumn Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • autumn blanket35K/yr
  • pumpkin blanket11K/yr
  • autumn throw blanket13K/yr
  • autumn throw18K/yr
  • pumpkin throw7K/yr
  • autumn throws9K/yr
  • fall blanket5K/yr
  • autumn blankets4K/yr

What reviews say buyers love and hate about Autumn Blanket

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Size-Overall26%

average size, my cat likes it

Warmth26%

Very fluffy and warm

Soft Feel19%

Very soft blanket for Halloween

Quality-Overall9%

Very good quality blanket

Value For Money7%

This is value for money

What buyers complain about

100% of reviews
Thickness42%

just wish it was thicker

Advertised Vs Actual Product19%

does not match picture

Material Quality11%

Quality poor lightweight material

Quality-Overall11%

Poor quality item

Fluffiness8%

Fluffy yes weight none

Autumn Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
31%
2Size-Overall
22%
3Thin
14%
4Quality-Overall
9%
5Advertised Vs Actual Product
3%

Common Autumn Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Autumn Blanket 45/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +368.3% over the last 90 days.
Autumn Blanket buyers on Amazon United Kingdom complain most about Thickness, Advertised Vs Actual Product, Material Quality, the themes mined from the niche's reviews. Its return rate is 1.0%.