autumn blanket
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+368.3%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Good£5.65–£24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.49avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,281.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 101K searches
According to Flapen's Amazon United Kingdom niche tracking, autumn blanket is a £8K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
autumn blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £17K–£23K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #534
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 57%
- Out of stock
- 17.5%
- Avg brand age
- 38 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
16%
- OHS29%
- Serafina Home24%
- Catherine Lansfield13%
- Exclusivo Mezcla9%
- JOOCAR5%
- Bedlam4%
- Open — no brand owns it (8 brands, 16%)
Demand
Weekly Amazon search volume, last 43 weeks — +368.3% search growth over the last 90 days.Top autumn blanket search terms
- autumn blanket35K/yr
- pumpkin blanket11K/yr
- autumn throw blanket13K/yr
- autumn throw18K/yr
- pumpkin throw7K/yr
- autumn throws9K/yr
- fall blanket5K/yr
- autumn blankets4K/yr
Top autumn blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soft Fall Throw Blanket: Colorful Autumn Leaves and Berries on Beige Background
Serafina Home£10.744.7★2,152 rev
OHS Fleece Blanket Burnt Orange Throw Super Soft Warm Super Soft Cosy Warm Winter Felix Tartan Flannel Throw Blanket for Bed Couch Reversible Sherpa Fleece Blanket Autumn Throw Rust - 130 x 160cm
OHS£9.724.6★103 rev
OHS Halloween Fleece Throw Blanket for Sofa Super Soft Cosy Warm Tufted Pumpkin Fleece Blanket for Bed Settees Armchairs Lightweight Fluffy Double Bed Throws Rust - 130 x 160cm
OHS£14.764.5★4 rev
Catherine Lansfield Enchanted Twilight Animals Blanket Throw Burnt Orange
Catherine Lansfield£9.934.6★112 rev
JOOCAR Flannel Autumn Throw Blanket Fall Pumpkin Autumn Leaves Cozy and Soft Plush Warm Blankets for Bed Couch Living Room Sofa Chair 40x50 Inch
JOOCAR£9.704.3★86 rev
Newest
by launch date
Double Sided Jacquard Fleece Throw Blanket 200×230cm Soft Flannel Diamond Check Pattern Blanket for Sofa Bed Lounge Office Travel Skin-Friendly Warm Breathable Machine Washable Pumpkin Orange
Centhermy£20.0027 rev
OHS Halloween Fleece Throw Blanket for Sofa Super Soft Cosy Warm Tufted Pumpkin Fleece Blanket for Bed Settees Armchairs Lightweight Fluffy Double Bed Throws Rust - 130 x 160cm
OHS£14.764 rev
OHS Dog Blanket Paw Print Pumpkin Sherpa Fleece Blanket for Large Dogs Cat Halloween Autumn Soft Plush Dog Mat Washable Fluffy Reverse Throw for Bed Sofa Protection Natural - 100 x 120cm
OHS£8.8318 rev
Catherine Lansfield Woodland Gonks Cosy Fleece 130x170cm Blanket Throw Natural
Catherine Lansfield£9.2166 rev
Exclusivo Mezcla Soft Striped Fleece Blanket Burnt Orange Sofa Bed Throw
Exclusivo Mezcla£11.994,493 rev
Trending
90-day click momentumDouble Sided Jacquard Fleece Throw Blanket 200×230cm Soft Flannel Diamond Check Pattern Blanket for Sofa Bed Lounge Office Travel Skin-Friendly Warm Breathable Machine Washable Pumpkin Orange
Centhermy£20.004.9★
Wajade Fleece Throw Blanket Bubble Faux Fur Fluffy Bed Blanket Super Cosy Warm Large Blanket for Bed Sofa Car Coffee 127x153CM
Wajade£9.384.3★
COZY KISS Luxury Faux Fur Blanket Deer Print Waterproof Pet Blanket Washable Woman Sofa Bed Couch Throw Liquid Pee Proof for Large Dog or Cat Reversible Super Soft 127x150cmh Brown
COZY KISS£24.884.7★
Soft Fall Throw Blanket with Pumpkins and Maples Cozy Flannel Fleece Luxury Decoration Blanket for Bed Sofa and Couch Fall Decorations for Home 150x200cm
Abaysto£13.904.2★
Benross 9 Soft Pumpkin Decoration/Autumn & Halloween Seasonal Home Décor/Plush Teddy Fabric (Orange)
Benross£8.844.6★
What buyers say about autumn blanket
What buyers praise and complain about, mined from review topics.What buyers love
“average size, my cat likes it”
“Very fluffy and warm”
“Very soft blanket for Halloween”
“Very good quality blanket”
“This is value for money”
“Lovely colour and nice quality”
“Washes well”
“It's quite light”
What buyers complain about
“just wish it was thicker”
“does not match picture”
“Quality poor lightweight material”
“Poor quality item”
“Fluffy yes weight none”
“Not worth buying the picture is not what you get”
Top return reasons
Common questions
- Is autumn blanket profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +368.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the autumn blanket niche?
- 14 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in autumn blanket?
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Material Quality. The return rate is 1.0%.
- What does it cost to enter the autumn blanket niche?
- Listings span £5.65–£24.88; the average listing price is £11.49 (sweet spot $15–$100). The average incumbent carries 4,282 reviews — the moat a new listing must climb.