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Autumn Blanket

Fail

Shoppers spend only $8K a year here, so Autumn Blanket is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£8K/yr101K searches / yr
90-day growth
+368.3%search demand this quarter
Competition
64%top-5 click share · 14 brands · 22 sellers

Flapen Score

Autumn Blanket against its category

The dotted line is the Home & Garden average. Past it, Autumn Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Autumn Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Autumn Blanket 101K times last year and spent an estimated £8K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +368.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+368.3%
Conversion, latest week
0.7%
Market size, estimated
£8Ka year
Top search term
autumn blanket35K searches a year

02 · Price

A sale here is worth £11.49.

Listings sell for £11.49 on average, from £5.65 to £24.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.49 that is £0 to £1K a year per listing.

Average price
£11.49under the $15 to $100 sweet spot
Price range
£5.65–£24.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #534 within Home Textiles. It carries 4,282 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
17.5%
Average rank
#534in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,282per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Autumn Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£816£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

16%

  • OHS29%
  • Serafina Home24%
  • Catherine Lansfield13%
  • Exclusivo Mezcla9%
  • JOOCAR5%
  • Bedlam4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Autumn Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 135.6× · 10 of 12 months tracked

Search terms

Top Autumn Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • autumn blanket35K/yr
  • pumpkin blanket11K/yr
  • autumn throw blanket13K/yr
  • autumn throw18K/yr
  • pumpkin throw7K/yr
  • autumn throws9K/yr
  • fall blanket5K/yr
  • autumn blankets4K/yr

Reviews and returns

What reviews say buyers love and hate about Autumn Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness42%−0.13

just wish it was thicker

A thin cut off piece of sheet

a bit thin

Advertised Vs Actual Product19%−0.12

does not match picture

Not worth buying the picture is not what you get

Material Quality11%−0.07

Quality poor lightweight material

Quality-Overall11%−0.01

Poor quality item

Fluffiness8%−0.05

Fluffy yes weight none

Thin, light fluffy sheet not even able to call it a blanket

Love

Size-Overall26%+0.31

average size, my cat likes it

The size is brilliant

Lovely dog blanket very big

Warmth26%+2.20

Very fluffy and warm

Lovely soft warm colourful blanket

Lovely blanket, so warm and soft my best buy

Soft Feel19%

Very soft blanket for Halloween

soft

it's just really soft

Quality-Overall9%−0.01

Very good quality blanket

Beautiful quality and very happy

Value For Money7%−0.01

This is value for money

Great price

Worth the price

Return

1.0% Return rate 61% Fixable by listing

Color31%██▆▆▄▇
Size-Overall22%▁▅▆██▁
Thin14%▁▄█▁▂▁
Quality-Overall9%█▃▁▁▂▁

Poor quality item

Advertised Vs Actual Product3%▁▁▁█▁▁

does not match picture

Not worth buying the picture is not what you get

FAQ

Common Autumn Blanket questions

Answered from the same tracked data.