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Australian Party Decorations

Fail

Shoppers spend only $30K a year here, so Australian Party Decorations is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£30K/yr45K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
57%top-5 click share · 15 brands · 60 sellers

Flapen Score

Australian Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Australian Party Decorations is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Australian Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Australian Party Decorations 45K times last year and spent an estimated £30K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
7.6%
Market size, estimated
£30Ka year
Peak month
September3.2× the quietest month
Top search term
australian party decorations21K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £3.52 to £16.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.59 that is £0 to £859 a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£3.52–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£859
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,010 within Party Supplies. It carries 91 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#1,010in Party Supplies
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
91per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Australian Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

60

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

22%

  • Wylario37%
  • HENBRANDT12%
  • FNA FASHIONS12%
  • Fupolara8%
  • PerKoop5%
  • Eiapadeor5%

Demand

Australian Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Australian Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • australian party decorations21K/yr
  • australia decorations9K/yr
  • australia party decoration6K/yr
  • australia leaving party decorations5K/yr
  • australian decorations for leaving party4K/yr

Reviews and returns

What reviews say buyers love and hate about Australian Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall58%−0.38

Small

Pretty tight for adults

Very tight fit

Instructions/User Manual/Troubleshooting17%−0.03

No post included for the direction signs

Assembly/Installation3%+0.05

The pompoms need to be assembled which weve found almost impossible to get them to look like the illustration

Suitable For Outdoor3%+0.05

not sure any of it is robust enough for outdoors

Love

Quality-Overall45%+2.50

Decent item

Exceptional quality

Good quality cake toppers

Value For Money15%+1.03

Value for money

Great value for money

Good value

Advertised Vs Actual Product9%+0.57

As Described

Just as described

Fun/Entertainment Experience7%−0.02

Fun for send off parties

the children enjoyed it

Smell5%−0.10

Good value, smells fine very thin though

Return

1.1% Return rate 59% Fixable by listing

Size-Overall56%█▄▅▇▇█

Small

Pretty tight for adults

Very tight fit

Quality-Overall18%▇▁█▅▄▄
Inflation/Deflation8%▁█▁▇▄▁
Strap/String Quality4%▁▁█▁▁▁
Defective Material/Parts2%▁▁▁▁█▁

FAQ

Common Australian Party Decorations questions

Answered from the same tracked data.