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Auntie Mug

Fail

Shoppers spend only $25K a year here, so Auntie Mug is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£25K/yr46K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
48%top-5 click share · 27 brands · 46 sellers

Flapen Score

Auntie Mug against its category

The dotted line is the Home & Garden average. Past it, Auntie Mug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Auntie Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Auntie Mug 46K times last year and spent an estimated £25K. The top 5 brands take 56% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
5.3%
Market size, estimated
£25Ka year
Top search term
auntie mug35K searches a year

02 · Price

A sale here is worth £10.26.

Listings sell for £10.26 on average, from £6.54 to £19.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.26 that is £0 to £1K a year per listing.

Average price
£10.26under the $15 to $100 sweet spot
Price range
£6.54–£19.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #2,405 within Disposable Tableware. It carries 395 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
81%
Out of stock, average day
8.8%
Average rank
#2,405in Disposable Tableware
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Auntie Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£756£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

46

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

48%

Top 20: 90%

Open market

38%

  • ViEinkaufen17%
  • Lesser & Pavey15%
  • Manta Makes8%
  • VIROSA8%
  • Doublewhale8%
  • Boofle6%

Demand

Auntie Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 7 of 12 months tracked

Search terms

Top Auntie Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • auntie mug35K/yr
  • auntie cup7K/yr
  • best auntie mug4K/yr

Reviews and returns

What reviews say buyers love and hate about Auntie Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.12

Not 370ml as advertised

not like the picture at all

Nice but not 370ml as stated. Not 370ml as advertised

Quality-Overall17%+1.41

Bad quality

Dishwasher Safe7%+0.13

it doesnt say if its dishwasher safe

Love

Gifting Purpose32%+2.38

Cute gift

Great gift

Lovely gift in gift box

Quality-Overall32%+1.41

Excellent product

Great quality and perfect gift

very good quality mug set

Color10%+0.20

Colours are vibrant

she absolutely loves it gorgeous colours

Bonus points for the gorgeous colours

Value For Money7%+0.47

great price highly recommend

it's a value for the money would recommend

Great value for money

Size-Overall5%−0.01

Good size

Good size standard mug

The lid fits in snuggly

Return

0.4% Return rate 36% Fixable by listing

Size-Overall36%▁▁▁▁█▁
Value For Money29%▁▁▁█▁▁
Gifting Purpose14%█▁▁▁▁▁
Defective Material/Parts14%
Strength7%

FAQ

Common Auntie Mug questions

Answered from the same tracked data.