Auntie Mug
FailShoppers spend only $25K a year here, so Auntie Mug is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £25K/yr46K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 48%top-5 click share · 27 brands · 46 sellers
Flapen Score
Auntie Mug against its category
The dotted line is the Home & Garden average. Past it, Auntie Mug is stronger. Inside it, weaker.
Market
The Auntie Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Auntie Mug 46K times last year and spent an estimated £25K. The top 5 brands take 56% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £25Ka year
- Top search term
- auntie mug35K searches a year
02 · Price
A sale here is worth £10.26.
Listings sell for £10.26 on average, from £6.54 to £19.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.26 that is £0 to £1K a year per listing.
- Average price
- £10.26under the $15 to $100 sweet spot
- Price range
- £6.54–£19.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #2,405 within Disposable Tableware. It carries 395 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 81%
- Out of stock, average day
- 8.8%
- Average rank
- #2,405in Disposable Tableware
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 395per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Auntie Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ViEinkaufen Auntie Gifts for Women Tote Bag Keyring Makeup Bag for Women
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago

Auntie gifts mug | big sisters birthday special | Christmas xmas presents | from in-law brother | brothers women | aunt aunty long-distance friend | sentimental amazing mugs UK
- Price
- £8.46
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 7y ago

ViEinkaufen Auntie Gifts Tote Bag Makeup Bag and Socks for Auntie Mum
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 1y ago

Doublewhale Auntie Gifts Birthday Gift for Aunty Best Auntie Gifts from Niece Nephew Present for Aunt 14oz Marble Coffee Mug with Gold Print Ceramic Cup with Spoon Lid Card Prensent Box
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 4,350
- Age
- 4y ago

Lesser & Pavey British Designed Coffee Mug | Ceramic Coffee Mugs for Home or Work | Large Mugs for Hot Drinks | Tea and Coffee Fabulous Auntie Mug - Madelaine by Hearts Design
- Price
- £8.73
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 3y ago
Trending
90-day click momentum
Personalised Ceramic Coffee Mug with Name - 370ml Stoneware Belly Mug - Custom Engraved Gift Boxed Cup for Tea & Coffee - Birthday Christmas Gift for Her Him - Pastel Pink
- Price
- £12.39
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 3mo ago

ViEinkaufen Auntie Gifts for Women Tote Bag Keyring Makeup Bag for Women
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago

ViEinkaufen Auntie Gifts Tote Bag Makeup Bag and Socks for Auntie Mum
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 67
- Age
- 1y ago

Lesser & Pavey Madelaine by Hearts Design Madelaine Auntie Mug 350ml for Coffee Tea and Hot Drinks | Fine China Coffee Mugs for Daily Use | Practical Drinkware Gifts for Women & Men
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 6mo ago

Pomchick | Personalised Auntie Best-Tea Mug Cute Birthday Mothers Day Funny Tea Pun Gift from Niece or Nephew
- Price
- £12.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Newest
by launch date
Personalised Ceramic Coffee Mug with Name - 370ml Stoneware Belly Mug - Custom Engraved Gift Boxed Cup for Tea & Coffee - Birthday Christmas Gift for Her Him - Pastel Pink
- Price
- £12.39
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 3mo ago

Yuecda Aunt Christmas Gifts - Cool Aunts Club Tumbler 20oz - Birthday Presents for Best Aunt Ever - Auntie Birthday Gifts Travel Mug - Unique Gift for Aunts - in My Auntie Era Coffee Tumbler
- Price
- £8.60
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 6mo ago

Lesser & Pavey Madelaine by Hearts Design Madelaine Auntie Mug 350ml for Coffee Tea and Hot Drinks | Fine China Coffee Mugs for Daily Use | Practical Drinkware Gifts for Women & Men
- Price
- £9.75
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 6mo ago

Pomchick | Personalised Auntie Best-Tea Mug Cute Birthday Mothers Day Funny Tea Pun Gift from Niece or Nephew
- Price
- £12.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

GoMelley Auntie Gifts Best Auntie Birthday Gifts Best-Tea Gift for Aunties Mug Aunties Christmas Mothers Day Gift from Nephew 325ML
- Price
- £10.87
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
46
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
48%
Top 20: 90%
Open market
38%
- ViEinkaufen17%
- Lesser & Pavey15%
- Manta Makes8%
- VIROSA8%
- Doublewhale8%
- Boofle6%
Demand
Auntie Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 7 of 12 months tracked
Search terms
Top Auntie Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- auntie mug35K/yr
- auntie cup7K/yr
- best auntie mug4K/yr
Reviews and returns
What reviews say buyers love and hate about Auntie Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not 370ml as advertised
not like the picture at all
Nice but not 370ml as stated. Not 370ml as advertised
Bad quality
it doesnt say if its dishwasher safe
Love
Cute gift
Great gift
Lovely gift in gift box
Excellent product
Great quality and perfect gift
very good quality mug set
Colours are vibrant
she absolutely loves it gorgeous colours
Bonus points for the gorgeous colours
great price highly recommend
it's a value for the money would recommend
Great value for money
Good size
Good size standard mug
The lid fits in snuggly
Return
0.4% Return rate 36% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Auntie Mug questions
Answered from the same tracked data.









