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Aucma Stand Mixer

Fail

The top 5 brands take 100% of clicks, so Aucma Stand Mixer is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£31K/yr51K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
59%top-5 click share · 4 brands · 15 sellers

Flapen Score

Aucma Stand Mixer against its category

The dotted line is the Home & Garden average. Past it, Aucma Stand Mixer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aucma Stand Mixer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aucma Stand Mixer 51K times last year and spent an estimated £31K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
0.9%
Market size, estimated
£31Ka year
Peak month
November3.6× the quietest month
Top search term
salter stand mixer19K searches a year

02 · Price

A sale here is worth £70.87.

Listings sell for £70.87 on average, from £54.19 to £105.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £70.87 that is £0 to £7K a year per listing.

Average price
£70.87inside the $15 to $100 sweet spot
Price range
£54.19–£105.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #33 within Small Kitchen Appliances. It carries 1,188 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
65%
Out of stock, average day
9.7%
Average rank
#33in Small Kitchen Appliances
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,188per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Aucma Stand Mixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

0%

  • Salter64%
  • Vospeed23%
  • Aucma9%
  • Tower3%
  • Open — no brand owns it (0%)

Demand

Aucma Stand Mixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Aucma Stand Mixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salter stand mixer19K/yr
  • vospeed stand mixer9K/yr
  • salter mixer9K/yr
  • aucma stand mixer5K/yr
  • tower stand mixer4K/yr
  • breville stand mixer3K/yr
  • cuisinart stand mixer2K/yr

Reviews and returns

What reviews say buyers love and hate about Aucma Stand Mixer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Mixing/Blending23%+1.15

Doesnt mix properly

it doesn't really mix the ingredients very well

mixes so poorly

Durability11%−0.09

Faulty and broke after 3 uses

Broken after a month

for one month of use its extremely dissapointing

Add-Ons/Attachments11%−0.11

Only fault I can find with it is the bowl is too deep for the attachments

everything is poor that includes the attachments it just doesnt mix well at all

Very flimsy attachments

Strength10%−0.06

not sturdy at all

The whole unit is flimsy

Fragile

Rusts/Corrodes5%−0.04

As rust is not good for health

Rust

Will rust over time with washes

Love

Mixing/Blending28%+1.15

Great mixer

Nice looking Mixer

it mixes really well

Quality-Overall15%+1.05

Excellent product

Looks good seems well made

Build Quality & Structural Design

Value For Money12%+0.66

a very reasonable price

Excellent value for money

Good value

Ease Of Use9%+0.34

Ease of use

Easy to use after reading instructions briefly

Very handy

Advertised Vs Actual Product5%+0.24

Great works as it should

Exceeded expectations

exceeded my expectations

Return

3.3% Return rate 27% Fixable by listing

Size-Overall18%█▅▆█▇▅
Functionality-Overall15%▇█▅▅▅▅
Mixing/Blending10%█▇▇▆▆▅

Doesnt mix properly

it doesn't really mix the ingredients very well

mixes so poorly

Quality-Overall8%▃▃▆▄█▆

Poor quality

the quality is very poor

Smell7%▂▆▅█▃▆

also give burning smell

Smoke was coming out of the mixer

FAQ

Common Aucma Stand Mixer questions

Answered from the same tracked data.