aubergine
Skip itPrices mostly outside the sweet spot ($2.48–$7.60) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great142.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£3.71avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 40K searches
Price range
Bad£2.48–£7.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aubergine is a £32K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
aubergine market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £30K–£37K
- units × avg price
- Conversion rate
- 21.7%
- Avg BSR
- #279
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 8.1%
- Avg brand age
- 65 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Mr Fothergill's31%
- Simply Garden28%
- Premier Seeds Direct21%
- SUTTONS EST. 18067%
- Red Dragon Seeds5%
- Kraido Seeds4%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +15.2% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 6.2×
Top aubergine search terms
- dwarf french beans seeds uk8K/yr
- french bean seeds8K/yr
- french beans seeds for planting uk6K/yr
- french beans6K/yr
- green beans seeds6K/yr
- climbing french beans seeds uk3K/yr
- green bean seeds2K/yr
Top aubergine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simply Garden Dwarf French Bean Opera Seeds Grow Your Own Fresh Vegetables
Simply Garden£3.234.3★202 rev
Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green
Mr Fothergill's£3.834.4★38 rev
PREMIER SEEDS DIRECT - Climbing French Bean - Blue Lake - 150 Seeds
Premier Seeds Direct£2.914.6★486 rev
Simply Garden Dwarf French Bean Tendergreen Seeds Grow Your Own Vegetables
Simply Garden£3.224.2★155 rev
PREMIER SEEDS DIRECT - Dwarf French Bean - SLENDERETTE - 150 Seeds
Premier Seeds Direct£2.904.2★816 rev
Newest
by launch date
Purple Queen Dwarf French Bean Seeds Purple Pod Bush Bean Variety for Growing | Tender Stringless Pods
Red Dragon Seeds£4.973 rev
Red Dragon Seeds Gourmet Bean Collection Purple Queen Blue Lake Painted Lady & Edamame Dwarf French Climbing French Runner & Soybean Seeds Approx. 70 Seeds
Red Dragon Seeds£7.609 rev
Fothergills Oh Sow Simple Dwarf French Bean Vegetable Seeds Sow: AprMay Green
Mr Fothergill's£3.539 rev
Fothergills Oh Sow Simple Climbing French Bean Vegetable Seeds Sow: AprMay Green
Mr Fothergill's£3.884 rev
Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green
Mr Fothergill's£3.8338 rev
Trending
90-day click momentumRed Dragon Seeds Gourmet Bean Collection Purple Queen Blue Lake Painted Lady & Edamame Dwarf French Climbing French Runner & Soybean Seeds Approx. 70 Seeds
Red Dragon Seeds£7.603.3★
Purple Queen Dwarf French Bean Seeds Purple Pod Bush Bean Variety for Growing | Tender Stringless Pods
Red Dragon Seeds£4.973.5★
Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green
Mr Fothergill's£3.834.4★
Purple Dwarf French Bean Seeds Dalmaziano Phaseolus Vulgaris 50 Seeds Grow Your Own Vegetables Perfect for Outdoor Growing in Raised Beds or Larger Pots and Containers
Kraido Seeds£2.513.6★
PREMIER SEEDS DIRECT - Climbing French Bean - Blue Lake - 150 Seeds
Premier Seeds Direct£2.914.6★
What buyers say about aubergine
What buyers praise and complain about, mined from review topics.What buyers love
“Good seeds, germinated well and now showing”
“Good quality all seeds germinated”
“Good value beans”
“Easy to grow”
“Great tastting”
“Good product with simple instructions”
“Item just what i exspected”
What buyers complain about
“Poor germination”
“Not very viable”
“Expensive”
“Not one worked at all”
“Cheap packet sent not what is advertised”
“Disappointed as we have limited space”
“Out of date in less than a year”
“I was surprised at how small the seeds are”
Common questions
- Is aubergine profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the aubergine niche?
- 9 brands and 12 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in aubergine?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for aubergine peak?
- Demand peaks in Jun–Jul; the busiest month runs 6.2× the quietest.
- What does it cost to enter the aubergine niche?
- Listings span £2.48–£7.60; the average listing price is £3.71 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.