Aubergine
FailPrices span $2.48–$7.60, mostly outside the sweet spot, so Aubergine is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £32K/yr40K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 12 sellers
Flapen Score
Aubergine against its category
The dotted line is the Home & Garden average. Past it, Aubergine is stronger. Inside it, weaker.
Market
The Aubergine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aubergine 40K times last year and spent an estimated £32K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 21.7% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 21.7%
- Market size, estimated
- £32Ka year
- Peak month
- July6.2× the quietest month
- Top search term
- dwarf french beans seeds uk8K searches a year
02 · Price
A sale here is worth £3.71.
Listings sell for £3.71 on average, from £2.48 to £7.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.71 that is £928 to £2K a year per listing.
- Average price
- £3.71under the $15 to $100 sweet spot
- Price range
- £2.48–£7.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £928–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #279 within Plants, Seeds & Bulbs. It carries 143 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 8.1%
- Average rank
- #279in Plants, Seeds & Bulbs
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 143per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Aubergine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simply Garden Dwarf French Bean Opera Seeds Grow Your Own Fresh Vegetables
- Price
- £3.23
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 4y ago

Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

PREMIER SEEDS DIRECT - Climbing French Bean - Blue Lake - 150 Seeds
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 13y ago

Simply Garden Dwarf French Bean Tendergreen Seeds Grow Your Own Vegetables
- Price
- £3.22
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 4y ago

PREMIER SEEDS DIRECT - Dwarf French Bean - SLENDERETTE - 150 Seeds
- Price
- £2.90
- Rating
- 4.2/5
- Reviews
- 816
- Age
- 13y ago
Trending
estimated 90-day click momentum
Red Dragon Seeds Gourmet Bean Collection Purple Queen Blue Lake Painted Lady & Edamame Dwarf French Climbing French Runner & Soybean Seeds Approx. 70 Seeds
- Price
- £7.60
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 2mo ago

Purple Queen Dwarf French Bean Seeds Purple Pod Bush Bean Variety for Growing | Tender Stringless Pods
- Price
- £4.97
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago

Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Purple Dwarf French Bean Seeds Dalmaziano Phaseolus Vulgaris 50 Seeds Grow Your Own Vegetables Perfect for Outdoor Growing in Raised Beds or Larger Pots and Containers
- Price
- £2.51
- Rating
- 3.6/5
- Reviews
- 74
- Age
- 5y ago

PREMIER SEEDS DIRECT - Climbing French Bean - Blue Lake - 150 Seeds
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 486
- Age
- 13y ago
Newest
by launch date
Purple Queen Dwarf French Bean Seeds Purple Pod Bush Bean Variety for Growing | Tender Stringless Pods
- Price
- £4.97
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago

Red Dragon Seeds Gourmet Bean Collection Purple Queen Blue Lake Painted Lady & Edamame Dwarf French Climbing French Runner & Soybean Seeds Approx. 70 Seeds
- Price
- £7.60
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 2mo ago

Fothergills Oh Sow Simple Dwarf French Bean Vegetable Seeds Sow: AprMay Green
- Price
- £3.53
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 1y ago

Fothergills Oh Sow Simple Climbing French Bean Vegetable Seeds Sow: AprMay Green
- Price
- £3.88
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
12
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
4%
- Mr Fothergill's31%
- Simply Garden28%
- Premier Seeds Direct21%
- SUTTONS EST. 18067%
- Red Dragon Seeds5%
- Kraido Seeds4%
- Open — no brand owns it (3 brands, 4%)
Demand
Aubergine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 6.2×
Search terms
Top Aubergine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dwarf french beans seeds uk8K/yr
- french bean seeds8K/yr
- french beans seeds for planting uk6K/yr
- french beans6K/yr
- green beans seeds6K/yr
- climbing french beans seeds uk3K/yr
- green bean seeds2K/yr
Reviews and returns
What reviews say buyers love and hate about Aubergine
We read the reviews and the return reasons for every product selling here.
“Poor germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aubergine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









