How competitive is the Aubergine niche on Amazon United Kingdom?

9 brands and 12 sellers compete in Aubergine on Amazon United Kingdom. The top 5 Aubergine products take 70% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Aubergine?

Aubergine buyers on Amazon United Kingdom complain most about Plant Growth, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Aubergine niche?

Aubergine sells for £3.71 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.48–£7.60. The average incumbent carries 143 reviews — the moat a new listing must climb.

Aubergine

prices mostly outside the sweet spot ($2.48–$7.60) — Aubergine doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is Aubergine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Aubergine is a £32K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.

Aubergine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.2% over the last 90 days and 21.7% of searches end in a purchase.

£32K

revenue / yr

Units sold / yr10K

Search volume / yr+15.2%40K

Conversion rate21.7%

Avg price£3.71

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 12

Top-5 product click share70%

Open market8%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 18 products

Top Aubergine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Simply Garden Dwarf French Bean Opera Seeds Grow Your Own Fresh Vegetables

Price: £3.23
Rating: 4.3/5
Reviews: 202
Age: 4y ago

Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green

Price: £3.83
Rating: 4.4/5
Reviews: 38
Age: 1y ago

PREMIER SEEDS DIRECT - Climbing French Bean - Blue Lake - 150 Seeds

Price: £2.91
Rating: 4.6/5
Reviews: 486
Age: 13y ago

Simply Garden Dwarf French Bean Tendergreen Seeds Grow Your Own Vegetables

Price: £3.22
Rating: 4.2/5
Reviews: 155
Age: 4y ago

PREMIER SEEDS DIRECT - Dwarf French Bean - SLENDERETTE - 150 Seeds

Price: £2.90
Rating: 4.2/5
Reviews: 816
Age: 13y ago

Newest

by launch date

Purple Queen Dwarf French Bean Seeds Purple Pod Bush Bean Variety for Growing | Tender Stringless Pods

Price: £4.97
Rating: 3.5/5
Reviews: 3
Age: 2mo ago

Red Dragon Seeds Gourmet Bean Collection Purple Queen Blue Lake Painted Lady & Edamame Dwarf French Climbing French Runner & Soybean Seeds Approx. 70 Seeds

Price: £7.60
Rating: 3.3/5
Reviews: 9
Age: 2mo ago

Fothergills Oh Sow Simple Dwarf French Bean Vegetable Seeds Sow: AprMay Green

Price: £3.53
Rating: 3.4/5
Reviews: 9
Age: 1y ago

Fothergills Oh Sow Simple Climbing French Bean Vegetable Seeds Sow: AprMay Green

Price: £3.88
Rating: 4.7/5
Reviews: 4
Age: 1y ago

Fothergills Dwarf French Bean Ferrari Vegetable Seeds 100 Seeds Sow: Apr-Jul Green

Price: £3.83
Rating: 4.4/5
Reviews: 38
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Mr Fothergill's31%
Simply Garden28%
Premier Seeds Direct21%
SUTTONS EST. 18067%
Red Dragon Seeds5%
Kraido Seeds4%
Open — no brand owns it (3 brands, 4%)

Aubergine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR21.7%Products18Brands9Top 5 Brands92%OOS Rate8.1%Rating4.0★Reviews143Avg BSR#279

Peak months: Jun, Jul · busiest ÷ quietest = 6.2×

Top Aubergine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dwarf french beans seeds uk8K/yr +104.5%22.4% conv.
french bean seeds8K/yr +26.4%18.6% conv.
french beans seeds for planting uk6K/yr -4.1%22.2% conv.
french beans6K/yr +20.0%11.9% conv.
green beans seeds6K/yr -30.9%14.5% conv.
climbing french beans seeds uk3K/yr +22.2%23.6% conv.
green bean seeds2K/yr -36.0%13.6% conv.

What reviews say buyers love and hate about Aubergine

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Plant Growth46%

“Good seeds, germinated well and now showing”

Quality-Overall24%

“Good quality all seeds germinated”

Value For Money18%

“Good value beans”

Ease Of Use3%

“Easy to grow”

Cutting/Trimming2%

“Great tastting”

What buyers complain about

99% of reviews

Plant Growth48%

“Poor germination”

Quality-Overall15%

“Not very viable”

Value For Money14%

“Expensive”

Functionality-Overall6%

“Not one worked at all”

Advertised Vs Actual Product6%

“Cheap packet sent not what is advertised”

Common Aubergine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aubergine 48/100 on Amazon United Kingdom — Skip it. The niche generates £32K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +15.2% over the last 90 days.