Skip to content

Aubergine

Fail

Prices span $2.48–$7.60, mostly outside the sweet spot, so Aubergine is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£32K/yr40K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
70%top-5 click share · 9 brands · 12 sellers

Flapen Score

Aubergine against its category

The dotted line is the Home & Garden average. Past it, Aubergine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aubergine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aubergine 40K times last year and spent an estimated £32K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

21.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
21.7%
Market size, estimated
£32Ka year
Peak month
July6.2× the quietest month
Top search term
dwarf french beans seeds uk8K searches a year

02 · Price

A sale here is worth £3.71.

Listings sell for £3.71 on average, from £2.48 to £7.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.71 that is £928 to £2K a year per listing.

Average price
£3.71under the $15 to $100 sweet spot
Price range
£2.48–£7.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£928–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #279 within Plants, Seeds & Bulbs. It carries 143 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
8.1%
Average rank
#279in Plants, Seeds & Bulbs
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Aubergine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Mr Fothergill's31%
  • Simply Garden28%
  • Premier Seeds Direct21%
  • SUTTONS EST. 18067%
  • Red Dragon Seeds5%
  • Kraido Seeds4%
  • Open — no brand owns it (3 brands, 4%)

Demand

Aubergine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 6.2×

Search terms

Top Aubergine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dwarf french beans seeds uk8K/yr
  • french bean seeds8K/yr
  • french beans seeds for planting uk6K/yr
  • french beans6K/yr
  • green beans seeds6K/yr
  • climbing french beans seeds uk3K/yr
  • green bean seeds2K/yr

Reviews and returns

What reviews say buyers love and hate about Aubergine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth48%+0.81

Poor germination

No germination

not one of these germinated

Quality-Overall15%+2.05

Not very viable

Rubbish

Poor quality

Value For Money14%+0.55

Expensive

Over priced and not as described

I spent money for nothing

Functionality-Overall6%−0.16

Not one worked at all

Not very viable

Advertised Vs Actual Product6%−0.17

Cheap packet sent not what is advertised

Not as described

Not as many as described

Love

Plant Growth46%+0.81

Good seeds, germinated well and now showing

Grows good

Good germination

Quality-Overall24%+2.05

Good quality all seeds germinated

Excellent quality

Great value and looks good quality seeds

Value For Money18%+0.55

Good value beans

Good value for money

Good value

Ease Of Use3%+0.60

Easy to grow

Easy to grow, stringless and very tasty

Cutting/Trimming2%+0.44

Great tastting

FAQ

Common Aubergine questions

Answered from the same tracked data.