Is artificial tree profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 99 tracked products. 8 of 23 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the artificial tree niche?

43 brands and 59 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in artificial tree?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.

When does demand for artificial tree peak?

Demand peaks in Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the artificial tree niche?

Listings span £10.47–£100.80; the average listing price is £38.79 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.

artificial tree

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Incredible£38.79

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great£10.47–£100.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great375

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Market size

Bad£48K

£48K/yr · 181K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, artificial tree is a £48K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

artificial tree market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £48K–£58K; units × avg price
Conversion rate: 0.7%
Avg BSR: #243
Page quality: 0%
Prime: 58%
Sponsored: 96%
Out of stock: 14.6%
Avg brand age: 33 months
Avg seller age: 208 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

20%

Top 20: 55%

Open market

48%

HOMCOM19%
CHRISTOW11%
Alupssuc7%
Outsunny6%
THKFUL5%
CETRD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.7×

Open Trend

Top artificial tree search terms

artificial tree62K/yr +1.1%0.3% conv.
fake tree45K/yr +6.2%0.6% conv.
topiary trees32K/yr +38.8%0.2% conv.
artificial topiary trees26K/yr +23.9%0.4% conv.
artificial topiary trees outdoors8K/yr +93.6%0.8% conv.
topiary trees outdoor8K/yr -41.0%0.5% conv.

All search terms

Top artificial tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOMCOM Decorative Artificial Trees Boxwood Ball Topiary Trees in Pot UV-Cut Fake Plants for Home Indoor Outdoor Decor 90 cm Light Green

HOMCOM£29.264.8★234 rev

CETRD Realistic 4FT Artificial Olive Tree Tall Artificial Plants Indoor Outdoor Fake Plant with Pot Thicker Trunk More Leaves & Fruits Maintenance-Free Faux Tree for Office Home Shop Decor(120CM)

CETRD£30.044.2★369 rev

Alupssuc 6FT Artificial Olive Tree with Lifelike Leaves Fake Faux Olive Tree Indoor Outdoor for Home Living Room Bedroom Balcony Corner Office Garden Decor 180cm

Alupssuc£40.124.7★992 rev

Christow Artificial Bay Tree In Pot 4ft

CHRISTOW£29.794.5★614 rev

Der Rose Fake Plants Artificial Plants Tall 71cm Adjustable Faux Monstera Plants Indoor Outdoor for Home Bedroom Living Room Bathroom Decor

Der Rose£14.244.3★1,637 rev

Newest

by launch date

2PACK Artificial Boxwood Topiary Trees Oudoor Indoor in Pot 70CM Potted Faux Shrubs Plants with Planter Fake Tree Evergreen Artificial Plants Wood Trunk for Front Porch Garden Room Decor

THKFUL£34.4723 rev

6mo ago

YOLEO 6FT Artificial Olive Tree Faux Olive Silk Tree Indoor Lifelike Fake Plant for Living Room Bedroom Balcony Corner Office Decor (Style 5)

YOLEO£41.05444 rev

10mo ago

70cm Artificial Cedar Trees for Outdoors Planters Set of 2 Topiary Trees Artificial Cypress Tree Outdoor Indoor Fake Pine Tree Faux Shrubs for Front Porch Xmas Decor

THKFUL£33.7433 rev

10mo ago

HAUSPROFI 4FT Artificial Olive Tree 120cm Tall Faux Olive Plants Artificial Fake Plants with Lifelike Leaves Natural Wood Trunk Fruits Suitable for Home Living Room Corner Office Decor120CM

HAUSPROFI£24.4330 rev

1y ago

HOMCOM Set of 2 Decorative Artificial Trees Topiary Ball-shaped Boxwood Trees in Pot with Cypress Leaves Fake Plants for Home Indoor outdoor Decor 60cm 2 Tree Balls

HOMCOM£29.55108 rev

1y ago

What buyers say about artificial tree

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Decent quality for the price paid”

Value For Money24%

“Good value for money”

Size-Overall9%

“good size”

Assembly/Installation7%

“easy assembly”

Advertised Vs Actual Product5%

“Just what I wanted”

Design-Overall4%

“Nice decorative garden features”

Plant Growth4%

“Very good plants”

Strength3%

“they have stayed firm”

Color3%

“The colour is great”

Ease Of Use1%

“I found one was easy”

What buyers complain about

Size-Overall24%

“much shorter than advertised”

Advertised Vs Actual Product12%

“Misleading”

Quality-Overall8%

“Awful quality”

Value For Money8%

“Not worth the price at all”

Assembly/Installation5%

“needing very little assembly to get this up”

Weight Heavy2%

“Should be a bit heavier”

Durability2%

“They can break off”

Material Quality2%

“cheap looking plastic”

Shape/Style2%

“Shape poor”

Thickness1%

“better thicker tree”

Top return reasons

Size-Overall36%

Quality-Overall25%

Advertised Vs Actual Product13%

Material Quality5%

Assembly/Installation3%

Defective Material/Parts3%

Color2%