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Artificial Grass

Maybe

Returns run at only 0.5% of orders. But buyers convert on only 1.3% of searches, so Artificial Grass is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£284K/yr1.0M searches / yr
90-day growth
+53.9%search demand this quarter
Competition
45%top-5 click share · 19 brands · 29 sellers

Flapen Score

Artificial Grass against its category

The dotted line is the Home & Garden average. Past it, Artificial Grass is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artificial Grass market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artificial Grass 1.0M times last year and spent an estimated £284K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £284K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+53.9%
Conversion, latest week
1.3%
Market size, estimated
£284Ka year
Peak month
May5.0× the quietest month
Top search term
artificial grass547K searches a year

02 · Price

A sale here is worth £22.08.

Listings sell for £22.08 on average, from £3.93 to £66.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £22.08 that is £6K to £11K a year per listing.

Average price
£22.08inside the $15 to $100 sweet spot
Price range
£3.93–£66.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #708 within Garden Décor. It carries 599 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
40%
Out of stock, average day
10.8%
Average rank
#708in Garden Décor
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
599per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Artificial Grass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

15%

  • Ark Mat42%
  • GrassWarehouse18%
  • GardenKraft8%
  • Tuda Grass Direct7%
  • WALPLUS5%
  • WADOODI4%
  • Open — no brand owns it (13 brands, 15%)

Demand

Artificial Grass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.0×

Search terms

Top Artificial Grass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • artificial grass547K/yr
  • fake grass209K/yr
  • astro turf136K/yr
  • astroturf22K/yr
  • artifical grass14K/yr
  • artificial grass 3m x 3m11K/yr
  • artificial turf10K/yr
  • cheap artificial grass9K/yr
  • artificial grass mat10K/yr
  • artificial grass 40mm6K/yr

Reviews and returns

What reviews say buyers love and hate about Artificial Grass

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.35

Bad quality

I observed that the product's quality was rather uninspired

Very cheap quality

Thickness13%−0.10

thinner than expected

I was worried that this would be too thin

Thinner than others I have bought

Size-Overall10%

was a little big

Wrong size

Quite small as specified

Value For Money8%+1.04

it's an expensive one at that

there is alot worse out there in this price range

Expensive

Color5%−0.08

the first time the colour changed half way through a roll

Colour has darkened since I laid it. 3 weeks

I ordered and shock horror both rolls were 2 completely different colours, so i messaged them and they somehow tried to make out I ordered 2 different colours

Love

Quality-Overall28%+0.35

Good looking quality product delivered very quickly

Excellent product

Well made, good product and great to use on concrete, as a waterproof dog mat

Value For Money16%+1.04

very reasonable price

Excellent value for money

GREAT PRICE

Advertised Vs Actual Product13%+0.40

As advertised

As described

Exactly what I wanted

Plant Growth6%+0.71

Really versatile and useful in the garden

this grass does a great job

It transformed my garden

Design-Overall4%+0.63

Looks neat

I'm very happy with it's aesthetic

Perfect for my projects

Return

0.5% Return rate 44% Fixable by listing

Quality-Overall27%█▃▆▆▆▅

Bad quality

I observed that the product's quality was rather uninspired

Very cheap quality

Size-Overall26%▄█▅▇▆▆

was a little big

Wrong size

Quite small as specified

Advertised Vs Actual Product9%▆▃█▅▅▃

What you get is nothing like the picture on the listing

Photos misleading

Not as advertised

Thin7%██▃▅▅▆
Thickness5%▁█▄▅▂▄

thinner than expected

I was worried that this would be too thin

Thinner than others I have bought

FAQ

Common Artificial Grass questions

Answered from the same tracked data.