Artificial Grass
MaybeReturns run at only 0.5% of orders. But buyers convert on only 1.3% of searches, so Artificial Grass is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £284K/yr1.0M searches / yr
- 90-day growth
- +53.9%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 29 sellers
Flapen Score
Artificial Grass against its category
The dotted line is the Home & Garden average. Past it, Artificial Grass is stronger. Inside it, weaker.
Market
The Artificial Grass market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Artificial Grass 1.0M times last year and spent an estimated £284K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £284K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +53.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £284Ka year
- Peak month
- May5.0× the quietest month
- Top search term
- artificial grass547K searches a year
02 · Price
A sale here is worth £22.08.
Listings sell for £22.08 on average, from £3.93 to £66.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £22.08 that is £6K to £11K a year per listing.
- Average price
- £22.08inside the $15 to $100 sweet spot
- Price range
- £3.93–£66.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #708 within Garden Décor. It carries 599 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 40%
- Out of stock, average day
- 10.8%
- Average rank
- #708in Garden Décor
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 599per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Artificial Grass products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 3m
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 1,548
- Age
- 4y ago

35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf - 1m 1.5m 2m 3m & 4m Widths - 1m x 2m
- Price
- £18.13
- Rating
- 4.2/5
- Reviews
- 1,548
- Age
- 4y ago

Artificial Grass 40mm & 30mm Pile High | Pet-Friendly Natural & Realistic High Density Fake Grass Turf for Garden Balcony Patio | UV-Resistant | Low Maintenance Lawn (40mm Height 1m x 1m)
- Price
- £8.47
- Rating
- 4.0/5
- Reviews
- 150
- Age
- 6mo ago

Artificial Grass 40mm & 30mm Pile High | Pet-Friendly Natural & Realistic High Density Fake Grass Turf for Garden Balcony Patio | UV-Resistant | Low Maintenance Lawn (30mm Height 1m x 1m)
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 150
- Age
- 6mo ago

35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 1m
- Price
- £12.38
- Rating
- 4.2/5
- Reviews
- 1,548
- Age
- 4y ago
Trending
90-day click momentum
35mm Artificial Grass for Garden Patio & Balcony Natural Realistic Fake Lawn Astro Turf UV Resistant Soft Low Maintenance Pet Friendly Outdoor Turf - Goods Emporium (1m x 1m 35mm Premium)
- Price
- £13.33
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 3mo ago

Gardenia Artificial Grass 30mm Realistic Astro Turf Child & Pet Safe
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 1.5m
- Price
- £15.66
- Rating
- 4.2/5
- Reviews
- 1,548
- Age
- 4y ago

35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 3m
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 1,548
- Age
- 4y ago

35mm Artificial Grass Natural and Realistic Looking Fake Lawn Astro Turf 1m 1.5m 2m 3m & 4m Widths | 1m x 3m
- Price
- £23.82
- Rating
- 4.2/5
- Reviews
- 1,548
- Age
- 4y ago
Newest
by launch date
35mm Artificial Grass for Garden Patio & Balcony Natural Realistic Fake Lawn Astro Turf UV Resistant Soft Low Maintenance Pet Friendly Outdoor Turf - Goods Emporium (1m x 1m 35mm Premium)
- Price
- £13.33
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 3mo ago

Gardenia Artificial Grass 30mm Realistic Astro Turf Child & Pet Safe
- Price
- £7.45
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 3mo ago

Artificial Grass 40mm & 30mm Pile High | Pet-Friendly Natural & Realistic High Density Fake Grass Turf for Garden Balcony Patio | UV-Resistant | Low Maintenance Lawn (40mm Height 1m x 1m)
- Price
- £8.47
- Rating
- 4.0/5
- Reviews
- 150
- Age
- 6mo ago

Artificial Grass 40mm & 30mm Pile High | Pet-Friendly Natural & Realistic High Density Fake Grass Turf for Garden Balcony Patio | UV-Resistant | Low Maintenance Lawn (30mm Height 1m x 1m)
- Price
- £8.29
- Rating
- 4.0/5
- Reviews
- 150
- Age
- 6mo ago

ARTIFICIAL GRASS DIRECT- York 20mm 2m x 1.0m (6ft 7 x 3ft 3) Fake Grass for Garden Lawns Pets & Landscaping | Realistic 20mm Pile Height | UV Resistant & Low Maintenance
- Price
- £10.38
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
29
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
15%
- Ark Mat42%
- GrassWarehouse18%
- GardenKraft8%
- Tuda Grass Direct7%
- WALPLUS5%
- WADOODI4%
- Open — no brand owns it (13 brands, 15%)
Demand
Artificial Grass search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.0×
Search terms
Top Artificial Grass search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- artificial grass547K/yr
- fake grass209K/yr
- astro turf136K/yr
- astroturf22K/yr
- artifical grass14K/yr
- artificial grass 3m x 3m11K/yr
- artificial turf10K/yr
- cheap artificial grass9K/yr
- artificial grass mat10K/yr
- artificial grass 40mm6K/yr
Reviews and returns
What reviews say buyers love and hate about Artificial Grass
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
I observed that the product's quality was rather uninspired
Very cheap quality
thinner than expected
I was worried that this would be too thin
Thinner than others I have bought
was a little big
Wrong size
Quite small as specified
it's an expensive one at that
there is alot worse out there in this price range
Expensive
the first time the colour changed half way through a roll
Colour has darkened since I laid it. 3 weeks
I ordered and shock horror both rolls were 2 completely different colours, so i messaged them and they somehow tried to make out I ordered 2 different colours
Love
Good looking quality product delivered very quickly
Excellent product
Well made, good product and great to use on concrete, as a waterproof dog mat
very reasonable price
Excellent value for money
GREAT PRICE
As advertised
As described
Exactly what I wanted
Really versatile and useful in the garden
this grass does a great job
It transformed my garden
Looks neat
I'm very happy with it's aesthetic
Perfect for my projects
Return
0.5% Return rate 44% Fixable by listing
Bad quality
I observed that the product's quality was rather uninspired
Very cheap quality
was a little big
Wrong size
Quite small as specified
What you get is nothing like the picture on the listing
Photos misleading
Not as advertised
thinner than expected
I was worried that this would be too thin
Thinner than others I have bought
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Artificial Grass questions
Answered from the same tracked data.









