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Artificial Foliage

Maybe

The top 5 brands take only 36% of clicks. But shoppers spend only $59K a year here, so Artificial Foliage is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£59K/yr139K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
36%top-5 click share · 50 brands · 60 sellers

Flapen Score

Artificial Foliage against its category

The dotted line is the Home & Garden average. Past it, Artificial Foliage is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artificial Foliage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Artificial Foliage 139K times last year and spent an estimated £59K. The top 5 brands take 36% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
4.7%
Market size, estimated
£59Ka year
Peak month
November1.6× the quietest month
Top search term
artificial greenery foliage32K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £3.40 to £20.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.00 that is £0 to £900 a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£3.40–£20.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£900
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #779 within Artificial Flora. It carries 679 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#779in Artificial Flora
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
679per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Artificial Foliage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

60

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

36%

Top 20: 75%

Open market

59%

  • Homcomodar10%
  • HONQX8%
  • OrgMemory7%
  • Famibay6%
  • Floralsecret5%
  • Kighdel5%

Demand

Artificial Foliage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Artificial Foliage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • artificial greenery foliage32K/yr
  • artificial foliage36K/yr
  • artificial greenery17K/yr
  • artificial foliage stems9K/yr
  • green foliage artificial8K/yr
  • faux foliage7K/yr
  • greenery6K/yr
  • faux greenery6K/yr
  • green artificial foliage5K/yr
  • artificial leaves with stems6K/yr

Reviews and returns

What reviews say buyers love and hate about Artificial Foliage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.11

Strong plastic smell at first

Really bad odour from them

Was smelly when opened the box

Value For Money12%+1.66

Not worth the £10

For the price I wasnt expecting much

Bad waste of money

Size-Overall11%−0.07

Very small in size

Had shorter stems than expected

Larger than you might expect

Thickness9%−0.06

the wire is quite thick

Not very thick

vines were a lot thinner than I thought they would be

Quality-Overall8%+1.48

Looks cheap and nasty

Poor quality

Absolutely rubbish

Love

Quality-Overall30%+1.48

Excellent product

Very realistic and of good quality

Apart from that no other complaints

Value For Money26%+1.66

Worth the money

Good price

Excellent value

Color10%+0.25

Lovely colour and quality

these lovely green/blue

Good vibrant green colours too which I appreciate

Advertised Vs Actual Product7%−0.10

As Described

As picture

Just what I wanted

Design-Overall7%+0.61

Beautiful once styled

Beautiful and feels great - well made

Once arranged looks great

Return

2.0% Return rate 38% Fixable by listing

Quality-Overall33%▆▇▆▆█▅

Looks cheap and nasty

Poor quality

Absolutely rubbish

Size-Overall19%█▅▅▆▅▆

Very small in size

Had shorter stems than expected

Larger than you might expect

Material Quality11%▆██▇▅▅

Plastic ivy

Too plastic

Advertised Vs Actual Product10%▆█▇▄▄█

Looks nothing like the photograph

They certainly are not as fuller looking as the images make out

looks nothing like the photo

Color5%█▆▄▇▄▄

Very poor in size colour

The only downside is the colour of the stalks

Dont waste your money bad in every way colour size thin flimsy

FAQ

Common Artificial Foliage questions

Answered from the same tracked data.