Is artificial foliage profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 52 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the artificial foliage niche?

50 brands and 60 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in artificial foliage?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 2.0%.

When does demand for artificial foliage peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the artificial foliage niche?

Listings span £3.40–£20.73; the average listing price is £9.00 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.

artificial foliage

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($59K/yr) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good679.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.40–£20.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.00

avg listing price — sweet spot $15–$100

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Market size

Bad£59K

£59K/yr · 139K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, artificial foliage is a £59K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

artificial foliage market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £45K–£54K; units × avg price
Conversion rate: 4.7%
Avg BSR: #779
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 8.9%
Avg brand age: 27 months
Avg seller age: 213 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

36%

Top 20: 75%

Open market

59%

Homcomodar10%
HONQX8%
OrgMemory7%
Famibay6%
Floralsecret5%
Kighdel5%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -14.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top artificial foliage search terms

artificial greenery foliage32K/yr -5.5%3.2% conv.
artificial foliage36K/yr -15.2%1.8% conv.
artificial greenery17K/yr -15.4%1.8% conv.
artificial foliage stems9K/yr -29.4%2.4% conv.
green foliage artificial8K/yr -26.5%3.1% conv.
faux foliage7K/yr +4.4%2.2% conv.
greenery6K/yr -13.7%2.3% conv.
faux greenery6K/yr +3.4%2.7% conv.
green artificial foliage5K/yr +0.8%2.2% conv.
artificial leaves with stems6K/yr -49.2%2.1% conv.

All search terms

Top artificial foliage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Homcomodar Artificial Eucalyptus Seeded Stem 12Pc Faux Greenery Leaves Branches 11.4 Silver Dollar Eucalyptus Plant Bulk for Wedding Garden Home Office Indoor Outdoor Decoration

Homcomodar£5.704.4★1,363 rev

HONQX Artificial Eucalyptus Stems 24 Pcs Gypsophila Artificial Flowers Greenery Foliage Faux Eucalyptus Plant Stems Leaves for Wedding

HONQX£6.445.0★2 rev

OrgMemory 78Pcs Faux Flowers Artificial Greenery Stems Greenery for Centerpieces for DIY Bridal Bouquets Wedding Floral Arrangement Table Centerpieces

OrgMemory£16.724.4★154 rev

Famibay 6pcs Artificial Willow Leaves Stems Green Leaves Willow Branches Silk Greenery Fake Plants for Indoor Outdoor Home Wedding Flower Arrangment DIY Craft

Famibay£6.364.3★257 rev

Floralsecret 10pcs Artificial Boston Fern Plants Faux Greenery Eucalyptus Stems for Home Garden Office Floral Arrangements Table Centerpieces Indoor Outdoor Decor

Floralsecret£10.884.2★557 rev

Newest

by launch date

Kighdel 60 Pcs Artificial Green Foliage Realistic Artificial Leaves Faux Eucalyptus Plant & Stems for Bouquets Wedding & Party Decor Durable Reusable Greenery Fake Leaves DIY Garland Arrangements

Kighdel£9.373 rev

3w ago

Regallop 12 Bundles Artificial Greenery Plants Outdoor Decor UV Resistant Fake Plants Boxwood Shrubs Grass Faux Eucalyptus Flowers for Farmhouse Gardens Home Patio Indoor Outdoor Decor (Green A)

Regallop£10.925 rev

5mo ago

HONQX Artificial Eucalyptus Stems 24 Pcs Gypsophila Artificial Flowers Greenery Foliage Faux Eucalyptus Plant Stems Leaves for Wedding

HONQX£6.442 rev

6mo ago

Flerinza 6 Bunches Artificial Eucalyptus Stems Leaves Faux Silk Eucalyptus Artificial Flowers Fake Green Foliage Greenery for Flower Arrangement Home Wedding Party Decoration

Flerinza£9.5417 rev

8mo ago

YEAHLEE 6PCS Artificial Greenery Stems 25IN Artificial Ruscus Greenery Foliage Ornaments for Living Room Artificial Leaves for for Home Decor & Kitchen Decor & Wedding Bouquet

YEAHLEE£7.7024 rev

1y ago

What buyers say about artificial foliage

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Excellent product”

Value For Money26%

“Worth the money”

Color10%

“Lovely colour and quality”

Advertised Vs Actual Product7%

“As Described”

Design-Overall7%

“Beautiful once styled”

Ease Of Use4%

“Ease of Use”

Strength2%

“Robust”

Size-Overall2%

“good size”

Spray/Flow1%

“I found these to be really nice to work with I did a funeral spray”

Embellishment/Embroidery Quality1%

“Lovely leaf for wreath making”

What buyers complain about

Smell14%

“Strong plastic smell at first”

Value For Money12%

“Not worth the £10”

Size-Overall11%

“Very small in size”

Thickness9%

“the wire is quite thick”

Quality-Overall8%

“Looks cheap and nasty”

Strength6%

“Disappointed, flimsy”

Material Quality5%

“Plastic ivy”

Advertised Vs Actual Product5%

“Looks nothing like the photograph”

Color4%

“Very poor in size colour”

Weight Heavy3%

“ok only got fake ones because of the weight on the fence”

Top return reasons

Quality-Overall33%

Size-Overall19%

Material Quality11%

Advertised Vs Actual Product10%

Color5%

Smell4%