art supplies
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great£3.21–£69.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.96avg listing price — sweet spot $15–$100
Market size
Good£543K£543K/yr · 2.1M searches
Review moat
Okay2,576.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, art supplies is a £543K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
art supplies market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £479K–£638K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 3.1%
- Avg brand age
- 36 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
86
Top-5 brand share
53%
Top 20: 82%
Top-5 click share
24%
Top 20: 57%
Open market
44%
- HIFORNY18%
- KINSPORY17%
- KALOUR8%
- KOUSICOO6%
- Artecho4%
- ARTISTRO3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top art supplies search terms
- art550K/yr
- art supplies548K/yr
- art set234K/yr
- drawing172K/yr
- art supplies for adults76K/yr
- art & craft supplies61K/yr
- art set for kids 9-1287K/yr
- drawing set66K/yr
- art kit45K/yr
- art stuff35K/yr
Top art supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIFORNY 100 PCS Drawing & Sketching Set Professional Art Supplies with Graphite Charcoal Colored Watercolor Metallic Pencils Blending Tools Sketchbook and Coloring Book in Zipper Case (Pink)
HIFORNY£20.294.8★1,104 rev
Muchcute Micro Fineliner Art Drawing Pens:12 Black Fine Liner Waterproof Ink Set Artist Supplies Line Professional Technical Marker Watercolour Sketching Manga Anime Gifts Sketch Zentangle Adult Stuff
KOUSICOO£6.424.5★1,068 rev
KALOUR 77pc Art Supply Set - Sketching & Drawing Kit with Tutorial Book Sketchbook & Paper - Pencils Pastels Watercolors for Beginner Artists
KALOUR£19.794.7★3,818 rev
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite and Charcoal Pencils Blending Tools Erasers & Accessories in Portable Zipped Case for Artists Students & Beginners
HIFORNY£11.434.6★416 rev
KINSPORY 139 PCS Art Set for Kids Deluxe Painting Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12 (Brown)
KINSPORY£21.534.6★4,377 rev
Newest
by launch date
KINSPORY 78PCS Coloring Pencils with 3.0mm Soft Leads 50-Sheet 3-Color Sketch Book Sketching Kit with Adjustable Shoulder Strap - Art Set Gift for Adults Artists Beginners Teens Girls Boys
KINSPORY£14.18354 rev
KALOUR 140 Drawing Set Sketching Kit Art Supplies with 3-Colour Sketchbook & Colouring Paper Includes Tutorial Coloured Graphite Charcoal Watercolour & Metallic Pencils for Artists Beginner
KALOUR£26.39219 rev
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite and Charcoal Pencils Blending Tools Erasers & Accessories in Portable Zipped Case for Artists Students & Beginners
HIFORNY£11.43416 rev
KALOUR 154PCS Art Supplies - Sketching & Drawing Kit with Sketchbook Tutorial Book Coloring Paper - Graphite Colored Charcoal Watercolor & Metallic Pencils - Drawing Tools for Artists and Beginners
KALOUR£35.11659 rev
HIFORNY 100 PCS Drawing & Sketching Set Professional Art Supplies with Graphite Charcoal Colored Watercolor Metallic Pencils Blending Tools Sketchbook and Coloring Book in Zipper Case (Pink)
HIFORNY£20.291,104 rev
Trending
90-day click momentum
H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas
H & B£17.104.5★
KALOUR 140 Drawing Set Sketching Kit Art Supplies with 3-Colour Sketchbook & Colouring Paper Includes Tutorial Coloured Graphite Charcoal Watercolour & Metallic Pencils for Artists Beginner
KALOUR£26.394.6★
HIFORNY 100 PCS Drawing & Sketching Set Professional Art Supplies with Graphite Charcoal Colored Watercolor Metallic Pencils Blending Tools Sketchbook and Coloring Book in Zipper Case (Pink)
HIFORNY£20.294.8★
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite and Charcoal Pencils Blending Tools Erasers & Accessories in Portable Zipped Case for Artists Students & Beginners
HIFORNY£11.434.6★
KALOUR 154PCS Art Supplies - Sketching & Drawing Kit with Sketchbook Tutorial Book Coloring Paper - Graphite Colored Charcoal Watercolor & Metallic Pencils - Drawing Tools for Artists and Beginners
KALOUR£35.114.8★
What buyers say about art supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good Value”
“The colours are vibrant”
“Good drawing pencils”
“very good quality pens”
“Interesting gift”
“Fun for kids”
“Ease of use”
“As described”
“Good paint”
What buyers complain about
“yellows not great”
“Bad quality”
“Didnt work”
“as containers quite small”
“A little bit expensive”
“Break quickly”
“Very dry and flaky”
“very disappointing as it was a Christmas present”
“a few had dried out”
“some of the paint seals were faulty”
Top return reasons
Common questions
- Is art supplies profitable to sell on Amazon United Kingdom?
- The niche generates £543K/yr across 84 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the art supplies niche?
- 48 brands and 86 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in art supplies?
- Top complaints mined from reviews: Color, Quality-Overall, Functionality-Overall. The return rate is 0.4%.
- When does demand for art supplies peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the art supplies niche?
- Listings span £3.21–£69.29; the average listing price is £15.96 (sweet spot $15–$100). The average incumbent carries 2,576 reviews — the moat a new listing must climb.