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Art Supplies

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -11.8% this quarter, so Art Supplies is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£543K/yr2.1M searches / yr
90-day growth
-11.8%search demand this quarter
Competition
24%top-5 click share · 48 brands · 86 sellers

Flapen Score

Art Supplies against its category

The dotted line is the Home & Garden average. Past it, Art Supplies is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Art Supplies 2.1M times last year and spent an estimated £543K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £543K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
1.6%
Market size, estimated
£543Ka year
Peak month
December4.1× the quietest month
Top search term
art550K searches a year

02 · Price

A sale here is worth £15.96.

Listings sell for £15.96 on average, from £3.21 to £69.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £15.96 that is £4K to £8K a year per listing.

Average price
£15.96inside the $15 to $100 sweet spot
Price range
£3.21–£69.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #45 within Drawing. It carries 2,576 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#45in Drawing
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,576per listing
Listings tracked
84

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Art Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

86

Top-5 brand share

53%

Top 20: 82%

Top-5 click share

24%

Top 20: 57%

Open market

44%

  • HIFORNY18%
  • KINSPORY17%
  • KALOUR8%
  • KOUSICOO6%
  • Artecho4%
  • ARTISTRO3%

Demand

Art Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Art Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • art550K/yr
  • art supplies548K/yr
  • art set234K/yr
  • drawing172K/yr
  • art supplies for adults76K/yr
  • art & craft supplies61K/yr
  • art set for kids 9-1287K/yr
  • drawing set66K/yr
  • art kit45K/yr
  • art stuff35K/yr

Reviews and returns

What reviews say buyers love and hate about Art Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color12%−0.03

yellows not great

Some colours are either darker or lighter or entirely different to what they should be

Not the same colours

Quality-Overall12%+0.86

Bad quality

Mixed quality

if limited quality

Functionality-Overall7%−0.05

Didnt work

They didnt work very well

Quite a few of the pens did not work properly

Size-Overall6%−0.02

as containers quite small

looked way bigger than this one

they were too small

Value For Money5%+1.19

A little bit expensive

more than that just isnt worth it

Waste of money

Love

Quality-Overall21%+0.86

Amazing quality

Great quality, arrived on time very happy with purchase

Good quality pencils

Value For Money17%+1.19

Good Value

Excellent value

Excellent value for money

Color13%−0.03

The colours are vibrant

Love the colours

Beautiful colours

Drawing Experience8%+0.86

Good drawing pencils

Great drawing set

are great for drawing

Pen/Pencil Quality5%+0.50

very good quality pens

Quality Pencils

Good pens

Return

0.4% Return rate 35% Fixable by listing

Quality-Overall13%▇█▆▄▅█

Bad quality

Mixed quality

if limited quality

Size-Overall11%▂▅▇█▆▅

as containers quite small

looked way bigger than this one

they were too small

Functionality-Overall9%██▆▆██

Didnt work

They didnt work very well

Quite a few of the pens did not work properly

Color7%▇▇▇▆▆█

yellows not great

Some colours are either darker or lighter or entirely different to what they should be

Not the same colours

Gifting Purpose7%█▄██▃▆

very disappointing as it was a Christmas present

I did not want the delivery note stuck to it as it was a present for my granddaughter

Disappointed not to be able to gift this item as expected

FAQ

Common Art Supplies questions

Answered from the same tracked data.