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Art Set for Kids 6-12

Fail

Demand is soft, at -4.9% this quarter, so Art Set for Kids 6-12 is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£150K/yr356K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
49%top-5 click share · 23 brands · 71 sellers

Flapen Score

Art Set for Kids 6-12 against its category

The dotted line is the Home & Garden average. Past it, Art Set for Kids 6-12 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Set for Kids 6-12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Art Set for Kids 6-12 356K times last year and spent an estimated £150K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
3.5%
Market size, estimated
£150Ka year
Peak month
December7.9× the quietest month
Top search term
kids art set62K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £3.19 to £22.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.23 that is £3K to £6K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£3.19–£22.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #42 within Drawing. It carries 3,084 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
6.5%
Average rank
#42in Drawing
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,084per listing
Listings tracked
38

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Art Set for Kids 6-12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

71

Est. top-5 brand share

78%

Top 20: 98%

Est. top-5 click share

49%

Top 20: 83%

Open market

20%

  • KINSPORY39%
  • CRAYOLA16%
  • XDISHYN12%
  • GirlZone6%
  • Artworx5%
  • CERDÁ LIFE'S LITTLE MOMENTS2%

Demand

Art Set for Kids 6-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Art Set for Kids 6-12 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kids art set62K/yr
  • art set for kids 6-1255K/yr
  • colouring sets for girls19K/yr
  • art supplies for kids22K/yr
  • kids drawing set27K/yr
  • art set kids14K/yr
  • art set for kids19K/yr
  • kids art supplies10K/yr
  • girls colouring set13K/yr
  • drawing set for kids 6-1219K/yr

Reviews and returns

What reviews say buyers love and hate about Art Set for Kids 6-12

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
20%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Nots of the colours not working just really poor quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Art Set for Kids 6-12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data