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Art Set for Kids 6-12

Fail

Demand is soft, at -4.9% this quarter, so Art Set for Kids 6-12 is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£150K/yr356K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
49%top-5 click share · 23 brands · 71 sellers

Flapen Score

Art Set for Kids 6-12 against its category

The dotted line is the Home & Garden average. Past it, Art Set for Kids 6-12 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Set for Kids 6-12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Art Set for Kids 6-12 356K times last year and spent an estimated £150K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
3.5%
Market size, estimated
£150Ka year
Peak month
December7.9× the quietest month
Top search term
kids art set62K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £3.19 to £22.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £12.23 that is £3K to £6K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£3.19–£22.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #42 within Drawing. It carries 3,084 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
6.5%
Average rank
#42in Drawing
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,084per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Art Set for Kids 6-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

71

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

49%

Top 20: 83%

Open market

20%

  • KINSPORY39%
  • CRAYOLA16%
  • XDISHYN12%
  • GirlZone6%
  • Artworx5%
  • CERDÁ LIFE'S LITTLE MOMENTS2%

Demand

Art Set for Kids 6-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Art Set for Kids 6-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids art set62K/yr
  • art set for kids 6-1255K/yr
  • colouring sets for girls19K/yr
  • art supplies for kids22K/yr
  • kids drawing set27K/yr
  • art set kids14K/yr
  • art set for kids19K/yr
  • kids art supplies10K/yr
  • girls colouring set13K/yr
  • drawing set for kids 6-1219K/yr

Reviews and returns

What reviews say buyers love and hate about Art Set for Kids 6-12

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.04

Nots of the colours not working just really poor quality

Isn't the greatest quality of pencils ect

Not good quality

Color15%−0.03

not all colours as expected

Not accurate colours

Colours don't match lids

Size-Overall12%−0.01

Big

Rocks were small

Small box

Value For Money7%+1.50

Not worth the price

item is overpriced for only 15 sheets of poor quality card

A lot of money for what it is

Moist/Dry6%−0.03

Pens were all dry

the pastles were dry

some seem dry

Love

Value For Money19%+1.50

GREAT VALUE

Excellent value

Excellent value

Quality-Overall17%−0.04

Great varieties

Good quality pens and pencils

Brilliant quality

Color15%−0.03

Lovely colours

Beautiful colours

Strong colours

Gifting Purpose13%+0.51

loved her gift

Good gift

Good for gifts

Fun/Entertainment Experience9%+0.65

Fun to do with your kids

Good Fun

It keeps my child engaged

Return

0.5% Return rate 34% Fixable by listing

Size-Overall14%▃▂▇█▃▇

Big

Rocks were small

Small box

Quality-Overall13%▅██▇▃▇

Nots of the colours not working just really poor quality

Isn't the greatest quality of pencils ect

Not good quality

Gifting Purpose13%▅▄▆█▃▅

Look a sad looking birthdat present so disappointing

a recipient older than 12 would probably be disappointed

Value For Money10%█▃▅▆▆▃

Not worth the price

item is overpriced for only 15 sheets of poor quality card

A lot of money for what it is

Defective Material/Parts9%█▆▅▂▇▄

FAQ

Common Art Set for Kids 6-12 questions

Answered from the same tracked data.