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Art Set for Kids 6-12

soft demand (-4.9% this quarter) — Art Set for Kids 6-12 doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 32Growth 23Conversion 43Competition 61Returns 98Price range 39Avg price 52Brand share 45Review moat 34Quality gap 33
This niche Category average

Is Art Set for Kids 6-12 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Art Set for Kids 6-12 is a £150K/yr Amazon United Kingdom market (356K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Art Set for Kids 6-12: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 3.5% of searches end in a purchase.

£150K

revenue / yr

Units sold / yr13K
Search volume / yr-4.9%356K
Conversion rate3.5%
Avg price£12.23

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers23 · 71
Top-5 product click share49%
Open market22%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement92%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews3,084

Top Art Set for Kids 6-12 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

71

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

49%

Top 20: 83%

Open market

20%

  • KINSPORY39%
  • CRAYOLA16%
  • XDISHYN12%
  • GirlZone6%
  • Artworx5%
  • CERDÁ LIFE'S LITTLE MOMENTS2%

Art Set for Kids 6-12 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume356KCVR3.5%Products38Brands23Top 5 Brands78%OOS Rate6.5%Rating4.5★Reviews3,084Avg BSR#42
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Top Art Set for Kids 6-12 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids art set62K/yr
  • art set for kids 6-1255K/yr
  • colouring sets for girls19K/yr
  • art supplies for kids22K/yr
  • kids drawing set27K/yr
  • art set kids14K/yr
  • art set for kids19K/yr
  • kids art supplies10K/yr
  • girls colouring set13K/yr
  • drawing set for kids 6-1219K/yr

What reviews say buyers love and hate about Art Set for Kids 6-12

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money19%

GREAT VALUE

Quality-Overall17%

Great varieties

Color15%

Lovely colours

Gifting Purpose13%

loved her gift

Fun/Entertainment Experience9%

Fun to do with your kids

What buyers complain about

79% of reviews
Quality-Overall20%

Nots of the colours not working just really poor quality

Color15%

not all colours as expected

Size-Overall12%

Big

Value For Money7%

Not worth the price

Moist/Dry6%

Pens were all dry

Art Set for Kids 6-12 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
14%
2Quality-Overall
13%
3Gifting Purpose
13%
4Value For Money
10%
5Defective Material/Parts
9%

Common Art Set for Kids 6-12 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Art Set for Kids 6-12 45/100 on Amazon United Kingdom — Skip it. The niche generates £150K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
Search demand for Art Set for Kids 6-12 on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.9× the quietest.