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Art Set

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $48K a year here, so Art Set is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£48K/yr119K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
19%top-5 click share · 50 brands · 99 sellers

Flapen Score

Art Set against its category

The dotted line is the Home & Garden average. Past it, Art Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Art Set 119K times last year and spent an estimated £48K. The top 5 brands take 54% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.5%
Market size, estimated
£48Ka year
Peak month
November15.3× the quietest month
Top search term
art box30K searches a year

02 · Price

A sale here is worth £16.31.

Listings sell for £16.31 on average, from £3.32 to £36.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.31 that is £0 to £2K a year per listing.

Average price
£16.31inside the $15 to $100 sweet spot
Price range
£3.32–£36.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #156 within Drawing. It carries 1,630 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
4.3%
Average rank
#156in Drawing
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,630per listing
Listings tracked
98

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Art Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£964£2K£3K£4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

99

Top-5 brand share

54%

Top 20: 83%

Top-5 click share

19%

Top 20: 55%

Open market

42%

  • HIFORNY21%
  • KALOUR13%
  • KINSPORY12%
  • H & B5%
  • Cozii4%
  • ARTISANAL STUDIO4%

Demand

Art Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.3×

Search terms

Top Art Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • art box30K/yr
  • sketching set26K/yr
  • art case19K/yr
  • sketch set14K/yr
  • drawing sets for adults10K/yr
  • art studio5K/yr
  • sketch kit5K/yr
  • sketching kit5K/yr
  • drawing kit adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Art Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.04

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

Bad quality

if limited quality

Sharpness5%−0.03

Break every single time i try to sharp it

Disappointed, finally got round to draw and all the colour pencil are broken, I can't even sharpening them

fall apart when trying to sharpen

Size-Overall4%

Massive

Only issue that I have is that the sketch book was too small

why do all the photos appear to show goods much bigger than they really are

Gifting Purpose4%−0.01

very disappointing as it was a Christmas present

Which spoils what would have been a great looking gift

a recipient older than 12 would probably be disappointed

Hard Feel4%−0.01

too tough to shade generally

hard to soft

Levels of hard/softness of lead isnt apparent

Love

Quality-Overall25%−0.04

Amazing Quality

Great quality, arrived on time very happy with purchase

Good quality pencils

Value For Money21%+1.66

Excellent price

Excellent value for money

Excellent value

Drawing Experience12%+1.11

Good drawing pencils

Good pencils

Great drawing set

Pen/Pencil Quality7%+0.49

Good pencils

Quality Pencils

Excellent pens

Advertised Vs Actual Product4%+0.16

match the description

As described

Just what was needed

Return

0.5% Return rate 39% Fixable by listing

Size-Overall30%▅█▆▇▄▆

Massive

Only issue that I have is that the sketch book was too small

why do all the photos appear to show goods much bigger than they really are

Quality-Overall12%▃█▆▆▄▆

The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;

Bad quality

if limited quality

Defective Material/Parts12%█▄▆▅▅▅
Gifting Purpose6%█▅▃▃▆█

very disappointing as it was a Christmas present

Which spoils what would have been a great looking gift

a recipient older than 12 would probably be disappointed

Functionality-Overall5%▄▄▅▇█▃

FAQ

Common Art Set questions

Answered from the same tracked data.