art set
Worth a lookShows low returns (0.5%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great£16.31avg listing price — sweet spot $15–$100
Price range
Good£3.32–£36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,630.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 119K searches
According to Flapen's Amazon United Kingdom niche tracking, art set is a £48K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
art set market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £49K–£65K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 95%
- Out of stock
- 4.3%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
99
Top-5 brand share
54%
Top 20: 83%
Top-5 click share
19%
Top 20: 55%
Open market
42%
- HIFORNY21%
- KALOUR13%
- KINSPORY12%
- H & B5%
- Cozii4%
- ARTISANAL STUDIO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.3×
Top art set search terms
- art box30K/yr
- sketching set26K/yr
- art case19K/yr
- sketch set14K/yr
- drawing sets for adults10K/yr
- art studio5K/yr
- sketch kit5K/yr
- sketching kit5K/yr
- drawing kit adults3K/yr
Top art set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KALOUR 77pc Art Supply Set - Sketching & Drawing Kit with Tutorial Book Sketchbook & Paper - Pencils Pastels Watercolors for Beginner Artists
KALOUR£19.794.7★3,818 rev
KALOUR 18-Piece Professional Sketch Pencil Set - Includes 5H to 14B Pencils Vinyl Eraser Kneaded Eraser Sharpener and Paper Blending Stump - Ideal for Artists and Beginners
KALOUR£6.214.7★1,759 rev
HIFORNY 70 Pcs Drawing Set Sketching Kit - Sketch Pencils Art Supplies for Adults Artists with 3-Color Sketchbook Graphite Pastel Charcoal Pencils Blending Tools
HIFORNY£18.294.6★1,449 rev
KINSPORY 139 PCS Art Set for Kids Deluxe Painting Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12 (Brown)
KINSPORY£21.534.6★4,377 rev
HIFORNY 100 PCS Drawing & Sketching Set Professional Art Supplies with Graphite Charcoal Colored Watercolor Metallic Pencils Blending Tools Sketchbook and Coloring Book in Zipper Case (Pink)
HIFORNY£20.294.8★1,104 rev
Newest
by launch date
ARTISANAL STUDIO Sketching Pencils Set of 27 Pcs - Drawing Pencils for Artists and Professionals Graphite & Charcoal Art Set with Blending Stumps Sandpaper Erasers & Sharpener
ARTISANAL STUDIO£7.53160 rev
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite and Charcoal Pencils Blending Tools Erasers & Accessories in Portable Zipped Case for Artists Students & Beginners
HIFORNY£11.43416 rev
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY£21.80326 rev
String & Space Artists Drawing Set 32pc Art Set for Adults 12 Graphite Pencils (6H12B) Charcoal Pastels & Earth Tones Metal Tin
String & Space£12.93144 rev
Drawing Set for Adults Pack of 24 - Drawing Pencils for Artists & Professionals - Ideal Sketching Pencils Art Set for All of Your Creative Needs
Drawlish£7.48235 rev
Trending
90-day click momentum
Creahaus 12in 3 Layer Multipurpose Storage Box/Craft Storage Boxes With Compartments/Plastic Tool Box/Medicine Storage Box/Hair Accessories Organiser/Sewing Box with 2 Trays (Blue Purple)
Creahaus£16.094.4★
KALOUR 18-Piece Professional Sketch Pencil Set - Includes 5H to 14B Pencils Vinyl Eraser Kneaded Eraser Sharpener and Paper Blending Stump - Ideal for Artists and Beginners
KALOUR£6.214.7★
HIFORNY 100 PCS Drawing & Sketching Set Professional Art Supplies with Graphite Charcoal Colored Watercolor Metallic Pencils Blending Tools Sketchbook and Coloring Book in Zipper Case (Pink)
HIFORNY£20.294.8★
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY£21.804.7★
H & B 70 Pack Sketching Pencil Set with Sketchbook Professional Sketch Pencils for Drawing Art Supplies for Adults Artists Beginners
H & B£19.484.7★
What buyers say about art set
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Excellent price”
“Good drawing pencils”
“Good pencils”
“match the description”
“Good to be able to find a colour @ first glance”
“Brought as a gift”
“Easy to use”
“Compact storage”
“Great size”
What buyers complain about
“The quality of the contents isn't stunning - this isn't artist-quality stuff, any of it;”
“Break every single time i try to sharp it”
“Massive”
“very disappointing as it was a Christmas present”
“too tough to shade generally”
“May not be the best value out there”
“Broken not even after 1 week”
“is pretty thin”
“Some did slip the wood”
“Not happy with the storage box its to plastic won't lasted 5 minutes”
Top return reasons
Common questions
- Is art set profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 98 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the art set niche?
- 50 brands and 99 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in art set?
- Top complaints mined from reviews: Quality-Overall, Sharpness, Size-Overall. The return rate is 0.5%.
- When does demand for art set peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 15.3× the quietest.
- What does it cost to enter the art set niche?
- Listings span £3.32–£36.50; the average listing price is £16.31 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.