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Art Paper

Fail

Prices span $2.22–$9.85, mostly outside the sweet spot, so Art Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£92K/yr137K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
56%top-5 click share · 20 brands · 65 sellers

Flapen Score

Art Paper against its category

The dotted line is the Home & Garden average. Past it, Art Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Art Paper 137K times last year and spent an estimated £92K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
11.1%
Market size, estimated
£92Ka year
Peak month
December2.9× the quietest month
Top search term
drawing paper57K searches a year

02 · Price

A sale here is worth £6.09.

Listings sell for £6.09 on average, from £2.22 to £9.85. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.09 that is £2K to £3K a year per listing.

Average price
£6.09under the $15 to $100 sweet spot
Price range
£2.22–£9.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #54 within Art & Craft Supplies. It carries 1,311 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
96%
Out of stock, average day
4.5%
Average rank
#54in Art & Craft Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,311per listing
Listings tracked
26

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Art Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

65

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 92%

Open market

32%

  • Creavvee21%
  • G4GADGET12%
  • KINSPORY12%
  • STATIONERY ISLAND10%
  • Silvine7%
  • WSICSE7%

Demand

Art Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Art Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • drawing paper57K/yr
  • art paper36K/yr
  • a4 drawing pad17K/yr
  • drawing pad a46K/yr
  • a4 drawing paper5K/yr
  • artist paper5K/yr
  • art paper a44K/yr
  • drawing paper a44K/yr
  • paper art3K/yr
  • drawing paper for artists402/yr

Reviews and returns

What reviews say buyers love and hate about Art Paper

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“I find this art pad poor quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Art Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data