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Art Folder

Maybe

The top 5 brands take only 46% of clicks. But demand is soft, at -27.0% this quarter, so Art Folder is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£146K/yr275K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
28%top-5 click share · 38 brands · 54 sellers

Flapen Score

Art Folder against its category

The dotted line is the Home & Garden average. Past it, Art Folder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Art Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Art Folder 275K times last year and spent an estimated £146K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
4.8%
Market size, estimated
£146Ka year
Peak month
September3.4× the quietest month
Top search term
art folder35K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £4.93 to £24.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£4.93–£24.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #71 within Art & Craft Supplies. It carries 887 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
90%
Out of stock, average day
1.3%
Average rank
#71in Art & Craft Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
887per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Art Folder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

38 rising

Sellers

54

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

28%

Top 20: 64%

Open market

49%

  • Oaygat17%
  • DZOZO12%
  • Nicpro7%
  • eco-eco5%
  • Thboxes5%
  • Habercrafts5%

Demand

Art Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Art Folder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • art folder35K/yr
  • a3 art folder25K/yr
  • a3 portfolio folder15K/yr
  • a3 art folder carry case24K/yr
  • art portfolio case13K/yr
  • art folder a318K/yr
  • a2 art folder18K/yr
  • a2 folder11K/yr
  • a2 portfolio case11K/yr
  • art portfolio12K/yr

Reviews and returns

What reviews say buyers love and hate about Art Folder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.14

Broke with first use

Broke the second time I used it

Broken handle on first use

Quality-Overall14%−0.02

Cheap quality for sure

Bad quality

Rubbish quality

Strength9%−0.04

Flimsy and terrible

Not robust

Very flimsy

Advertised Vs Actual Product7%+0.48

The listing is misleading

The art portfolio folder didnt have a handle as described in the picture

Not as described

Value For Money7%

Not worth it at all

Disapointing and over priced

Not worth it's money

Love

Quality-Overall15%−0.02

Excellent product

it feels well made

Arrived quickly lots of pockets and good quality

Advertised Vs Actual Product14%+0.48

As described

It does what it says

Just what I wanted

Value For Money11%

Good Price

Worth the money

Good value for money

Storage Capacity10%+1.11

Great for easy storage

Good storage

Handy storage

Size-Overall10%+0.47

Right generous size to fit everything bit floppy

the right size

Fits my diamond art perfect

Return

1.7% Return rate 70% Fixable by listing

Size-Overall57%██▇▇▇▆

though dimensions are slightly off

Too big

The handles are quite small

Strength8%▅▄▇█▆▆

Flimsy and terrible

Not robust

Very flimsy

Quality-Overall5%▃▄▅█▃▆

Cheap quality for sure

Bad quality

Rubbish quality

Defective Material/Parts4%█▅▆▅▄▅
Flexibility2%▃▂██▄▃

FAQ

Common Art Folder questions

Answered from the same tracked data.