arsenal mug
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great252.05avg incumbent reviews — the moat a new listing must climb
Growth
Great+66.0%90-day search growth — must beat 0% to launch
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good£7.27–£27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.66avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 87K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, arsenal mug is a £69K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
arsenal mug market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £58K–£70K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #600
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 45%
- Out of stock
- 16.9%
- Avg brand age
- 41 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
43
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 98%
Open market
4%
- FOCO36%
- Arsenal26%
- Generic17%
- Partisan10%
- Beyond Happy4%
- VIROSA3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +66.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Top arsenal mug search terms
- arsenal mug63K/yr
- arsenal cup14K/yr
- arsenal mugs for men9K/yr
Top arsenal mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOCO Official Merchandise Arsenal Coffee Mug
FOCO£8.214.5★229 rev
North London Red Champions 2026 Ceramic Mug Vintage Retro Football Fan Gift North London is Red Coffee Cup
Generic£11.644.2★24 rev
Arsenal F.C. ceramic Mug FD Official Merchandise 11 oz
Arsenal£8.424.6★513 rev
Partisan League Champions 25/26 Shield Mug 11oz
Partisan£9.144.5★2 rev
Forever Collectibles (UK) Ltd Ceramic Arsenal FC Half Tone Mug
Arsenal£8.294.4★213 rev
Newest
by launch date
Partisan ARS League Champions 25/26 Team Mug 11oz
Partisan£9.129 rev
North London Red Champions 2026 Ceramic Mug Vintage Retro Football Fan Gift North London is Red Coffee Cup
Generic£11.6424 rev
Partisan League Champions 25/26 Shield Mug 11oz
Partisan£9.142 rev
Beyond Happy Arsenal 2026 League Champions Mug - Ceramic Coffee & Tea 11oz Celebration Cup - AFC English League Winners Boxed Mug
Beyond Happy£13.191 rev
FOCO Officially Licensed Arsenal FC Metallic Slogan Tea Tub Mug
FOCO£14.254 rev
Trending
90-day click momentumPartisan League Champions 25/26 Shield Mug 11oz
Partisan£9.144.5★
Beyond Happy Arsenal 2026 League Champions Mug - Ceramic Coffee & Tea 11oz Celebration Cup - AFC English League Winners Boxed Mug
Beyond Happy£13.195.0★
North London Red Champions 2026 Ceramic Mug Vintage Retro Football Fan Gift North London is Red Coffee Cup
Generic£11.644.2★
Partisan ARS League Champions 25/26 Team Mug 11oz
Partisan£9.124.8★
FOCO Arsenal FC Heather Grey Laptop Backpack
FOCO£27.114.5★
What buyers say about arsenal mug
What buyers praise and complain about, mined from review topics.What buyers love
“A Quality Mug”
“Bought as a gift recipient well leased”
“Excellent value”
“Exactly as described”
“Plenty of space”
“Great Durability very strong very Pleased”
“Fabulous retro style mug”
“she loved the design as her one was quite old”
“Great looking and Very ergonomically designed Mug”
“Hilarious mug found it funny”
What buyers complain about
“Great cup, handle a bit chuncky”
“Bad quality”
“Leaking bottle”
“I had to replace it”
Top return reasons
Common questions
- Is arsenal mug profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 22 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +66.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the arsenal mug niche?
- 8 brands and 43 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in arsenal mug?
- Top complaints mined from reviews: Handle Quality, Quality-Overall, Leak-Proof. The return rate is 0.8%.
- When does demand for arsenal mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the arsenal mug niche?
- Listings span £7.27–£27.11; the average listing price is £11.66 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.