How competitive is the Arsenal Mug niche on Amazon United Kingdom?

8 brands and 43 sellers compete in Arsenal Mug on Amazon United Kingdom. The top 5 Arsenal Mug products take 64% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Arsenal Mug?

Arsenal Mug buyers on Amazon United Kingdom complain most about Handle Quality, Quality-Overall, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Arsenal Mug niche?

Arsenal Mug sells for £11.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.27–£27.11. The average incumbent carries 252 reviews — the moat a new listing must climb.

Arsenal Mug

Arsenal Mug shows low returns (0.8%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Arsenal Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Arsenal Mug is a £69K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Arsenal Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +66.0% over the last 90 days and 6.9% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr6K

Search volume / yr+66.0%87K

Conversion rate6.9%

Avg price£11.66

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 43

Top-5 product click share64%

Open market7%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Arsenal Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FOCO Official Merchandise Arsenal Coffee Mug

Price: £8.21
Rating: 4.5/5
Reviews: 229
Age: 6y ago

North London Red Champions 2026 Ceramic Mug Vintage Retro Football Fan Gift North London is Red Coffee Cup

Price: £11.64
Rating: 4.2/5
Reviews: 24
Age: 2mo ago

Arsenal F.C. ceramic Mug FD Official Merchandise 11 oz

Price: £8.42
Rating: 4.6/5
Reviews: 513
Age: 9y ago

Partisan League Champions 25/26 Shield Mug 11oz

Price: £9.14
Rating: 4.5/5
Reviews: 2
Age: 2mo ago

Forever Collectibles (UK) Ltd Ceramic Arsenal FC Half Tone Mug

Price: £8.29
Rating: 4.4/5
Reviews: 213
Age: 7y ago

Newest

by launch date

Partisan ARS League Champions 25/26 Team Mug 11oz

Price: £9.12
Rating: 4.8/5
Reviews: 9
Age: 2mo ago

North London Red Champions 2026 Ceramic Mug Vintage Retro Football Fan Gift North London is Red Coffee Cup

Price: £11.64
Rating: 4.2/5
Reviews: 24
Age: 2mo ago

Partisan League Champions 25/26 Shield Mug 11oz

Price: £9.14
Rating: 4.5/5
Reviews: 2
Age: 2mo ago

Beyond Happy Arsenal 2026 League Champions Mug - Ceramic Coffee & Tea 11oz Celebration Cup - AFC English League Winners Boxed Mug

Price: £13.19
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

FOCO Officially Licensed Arsenal FC Metallic Slogan Tea Tub Mug

Price: £14.25
Rating: 4.7/5
Reviews: 4
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

FOCO36%
Arsenal26%
Generic17%
Partisan10%
Beyond Happy4%
VIROSA3%
Open — no brand owns it (2 brands, 4%)

Arsenal Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR6.9%Products22Brands8Top 5 Brands93%OOS Rate16.9%Rating4.5★Reviews252Avg BSR#600

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Top Arsenal Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

arsenal mug63K/yr +59.6%5.0% conv.
arsenal cup14K/yr +108.1%4.0% conv.
arsenal mugs for men9K/yr +48.0%5.5% conv.

What reviews say buyers love and hate about Arsenal Mug

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall38%

“A Quality Mug”

Gifting Purpose11%

“Bought as a gift recipient well leased”

Value For Money10%

“Excellent value”

Advertised Vs Actual Product8%

“Exactly as described”

Storage Capacity6%

“Plenty of space”

What buyers complain about

83% of reviews

Handle Quality25%

“Great cup, handle a bit chuncky”

Quality-Overall25%

“Bad quality”

Leak-Proof25%

“Leaking bottle”

Maintenance And Repair8%

“I had to replace it”

Arsenal Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

31%

2Size-Overall

10%

3Handle Quality

4Defective Material/Parts

5Gifting Purpose

Common Arsenal Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Arsenal Mug 51/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 22 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved +66.0% over the last 90 days.