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Arsenal Mug

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 93% of clicks, so Arsenal Mug is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£69K/yr87K searches / yr
90-day growth
+66.0%search demand this quarter
Competition
64%top-5 click share · 8 brands · 43 sellers

Flapen Score

Arsenal Mug against its category

The dotted line is the Home & Garden average. Past it, Arsenal Mug is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arsenal Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arsenal Mug 87K times last year and spent an estimated £69K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +66.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+66.0%
Conversion, latest week
6.9%
Market size, estimated
£69Ka year
Peak month
December8.3× the quietest month
Top search term
arsenal mug63K searches a year

02 · Price

A sale here is worth £11.66.

Listings sell for £11.66 on average, from £7.27 to £27.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.66 that is £1K to £3K a year per listing.

Average price
£11.66under the $15 to $100 sweet spot
Price range
£7.27–£27.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #600 within Glassware. It carries 252 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
73%
Out of stock, average day
16.9%
Average rank
#600in Glassware
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Arsenal Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

43

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 98%

Open market

4%

  • FOCO36%
  • Arsenal26%
  • Generic17%
  • Partisan10%
  • Beyond Happy4%
  • VIROSA3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Arsenal Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Arsenal Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arsenal mug63K/yr
  • arsenal cup14K/yr
  • arsenal mugs for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Arsenal Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Handle Quality25%−0.11

Great cup, handle a bit chuncky

Quality-Overall25%+0.62

Bad quality

Leak-Proof25%

Leaking bottle

Maintenance And Repair8%+0.11

I had to replace it

Love

Quality-Overall38%+0.62

A Quality Mug

Great quality

Brilliant product

Gifting Purpose11%−0.06

Bought as a gift recipient well leased

Was a gift the person loved it

Perfect gift

Value For Money10%+0.92

Excellent value

Value

well worth it

Advertised Vs Actual Product8%+0.66

Exactly as described

Exactly as shown

Just as described

Storage Capacity6%+0.47

Plenty of space

it holds a good amount of tea

Return

0.8% Return rate 18% Fixable by listing

Leak-Proof31%▆▆▃█▇▅

Leaking bottle

Size-Overall10%▅█▄▃▁▁
Handle Quality9%▁▆▁▁▇█

Great cup, handle a bit chuncky

Defective Material/Parts9%█▃▇▄▁▇
Gifting Purpose6%▁▁▅▁▇█

FAQ

Common Arsenal Mug questions

Answered from the same tracked data.