Armour Etch
Armour Etch shows beatable incumbent ratings (3.7★), but soft demand (-17.6% this quarter) keeps it on the watch list.
Flapen Score
Is Armour Etch profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Armour Etch is a £69K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Armour Etch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.6% over the last 90 days and 9.2% of searches end in a purchase.
£69K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.
0/100
page quality · 12 products
Top Armour Etch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WAN2TLK 3.4 oz Glass Etching Paste Create Beautiful Art in Minutes Create Permanently Stunning Designs on Glass Surfaces Perfect for DIY Mirrors Windows Glassware
- Price
- £8.50
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 2y ago
Etch Paste for Glass 3.5 oz Glass Etch Paste
- Price
- £11.01
- Rating
- 3.7/5
- Reviews
- 43
- Age
- 2y ago
7 Artists Glass Etching Cream 50 ml (130 g) Permanent Frosted Finish for Wine Glasses Drinking Glasses Bottles & Vases | Etching Paste for Etch Art Glass Engraving & Decoration
- Price
- £8.29
- Rating
- 3.9/5
- Reviews
- 710
- Age
- 1y ago
Allisway Glass Etching Cream Glass Etching Kit Decal Template 3PC Simple Design Frosted Pattern Suitable for DIY Projects Glass Doors and Windows Glass Bottles Artwork 80g
- Price
- £7.28
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
300g Glass Etch Kit - Etching Paste Creates Beautiful Designs on Glass Surfaces - Suitable for Windows Cups & More
- Price
- £17.71
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 2y ago
Trending
90-day click momentum
ALLONY Etching Cream Glass Etching Cream Glass Etching Kit Frosted Glass Effet Etching Paste Creates Beautiful Designs Etching Paste for DIY Artworks Glass Art Window Mirrors 80g
- Price
- £7.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
7 Artists Glass Etching Cream 50 ml (130 g) Permanent Frosted Finish for Wine Glasses Drinking Glasses Bottles & Vases | Etching Paste for Etch Art Glass Engraving & Decoration
- Price
- £8.29
- Rating
- 3.9/5
- Reviews
- 710
- Age
- 1y ago
Allisway Glass Etching Cream Glass Etching Kit Decal Template 3PC Simple Design Frosted Pattern Suitable for DIY Projects Glass Doors and Windows Glass Bottles Artwork 80g
- Price
- £7.28
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
Allisway 80g Glass Cream Glass Kit Permanent Finish Frosted Texture Suitable for Crafting Glass Windows Glass Bottles Wine Glasses Mirrors
- Price
- £7.80
- Rating
- 1.5/5
- Reviews
- 4
- Age
- 6mo ago
300g Glass Etch Kit - Etching Paste Creates Beautiful Designs on Glass Surfaces - Suitable for Windows Cups & More
- Price
- £17.71
- Rating
- 3.6/5
- Reviews
- 25
- Age
- 2y ago
Newest
by launch dateALLONY Etching Cream Glass Etching Cream Glass Etching Kit Frosted Glass Effet Etching Paste Creates Beautiful Designs Etching Paste for DIY Artworks Glass Art Window Mirrors 80g
- Price
- £7.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Allisway Glass Etching Cream Glass Etching Kit Decal Template 3PC Simple Design Frosted Pattern Suitable for DIY Projects Glass Doors and Windows Glass Bottles Artwork 80g
- Price
- £7.28
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
Allisway 80g Glass Cream Glass Kit Permanent Finish Frosted Texture Suitable for Crafting Glass Windows Glass Bottles Wine Glasses Mirrors
- Price
- £7.80
- Rating
- 1.5/5
- Reviews
- 4
- Age
- 6mo ago
SHOPPGO Glass Etching Cream Glass Etching Kit 80g Create Various Frosted Patterns on the Glasses Surface con 4PCS glass etching Stencils Reusable for DIY Artworks Window Mirrors etc
- Price
- £9.10
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 10mo ago
7 Artists Glass Etching Cream 50 ml (130 g) Permanent Frosted Finish for Wine Glasses Drinking Glasses Bottles & Vases | Etching Paste for Etch Art Glass Engraving & Decoration
- Price
- £8.29
- Rating
- 3.9/5
- Reviews
- 710
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- WAN2TLK28%
- kintsukuroi20%
- AllisWay12%
- 7 Artists9%
- EIGTWEN7%
- Allony7%
- Open — no brand owns it (4 brands, 16%)
Armour Etch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Top Armour Etch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- etching cream19K/yr
- glass etching cream17K/yr
- armour etch19K/yr
- glass etching kit6K/yr
- armour etching cream uk4K/yr
What reviews say buyers love and hate about Armour Etch
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent quality”
“Worked well and Easy to use”
“Portable”
“Works well I allow 3 minutes”
“great value as this set came with everything I needed to create personalised wine glasses for a wedding”
What buyers complain about
90% of reviews“Did not work”
“not the best results”
“Absolute rubbish, followed instructions left it on for 30 minutes etching was very blotchy”
“Cheap for a reason”
“having applied it on quite thick”
Armour Etch return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Armour Etch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
