armour etch
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-17.6% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great186.83avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good£7.28–£22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.58avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£69K£69K/yr · 64K searches
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, armour etch is a £69K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
armour etch market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £35K–£46K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 17.0%
- Avg brand age
- 49 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
25
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- WAN2TLK28%
- kintsukuroi20%
- AllisWay12%
- 7 Artists9%
- EIGTWEN7%
- Allony7%
- Open — no brand owns it (4 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Top armour etch search terms
- etching cream19K/yr
- glass etching cream17K/yr
- armour etch19K/yr
- glass etching kit6K/yr
- armour etching cream uk4K/yr
Top armour etch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WAN2TLK 3.4 oz Glass Etching Paste Create Beautiful Art in Minutes Create Permanently Stunning Designs on Glass Surfaces Perfect for DIY Mirrors Windows Glassware
WAN2TLK£8.504.0★86 rev
Etch Paste for Glass 3.5 oz Glass Etch Paste
kintsukuroi£11.013.7★43 rev
7 Artists Glass Etching Cream 50 ml (130 g) Permanent Frosted Finish for Wine Glasses Drinking Glasses Bottles & Vases | Etching Paste for Etch Art Glass Engraving & Decoration
7 Artists£8.293.9★710 rev
Allisway Glass Etching Cream Glass Etching Kit Decal Template 3PC Simple Design Frosted Pattern Suitable for DIY Projects Glass Doors and Windows Glass Bottles Artwork 80g
AllisWay£7.282.0★1 rev
300g Glass Etch Kit - Etching Paste Creates Beautiful Designs on Glass Surfaces - Suitable for Windows Cups & More
EIGTWEN£17.713.6★25 rev
Newest
by launch date
ALLONY Etching Cream Glass Etching Cream Glass Etching Kit Frosted Glass Effet Etching Paste Creates Beautiful Designs Etching Paste for DIY Artworks Glass Art Window Mirrors 80g
Allony£7.723 rev
Allisway Glass Etching Cream Glass Etching Kit Decal Template 3PC Simple Design Frosted Pattern Suitable for DIY Projects Glass Doors and Windows Glass Bottles Artwork 80g
AllisWay£7.281 rev
Allisway 80g Glass Cream Glass Kit Permanent Finish Frosted Texture Suitable for Crafting Glass Windows Glass Bottles Wine Glasses Mirrors
AllisWay£7.804 rev
SHOPPGO Glass Etching Cream Glass Etching Kit 80g Create Various Frosted Patterns on the Glasses Surface con 4PCS glass etching Stencils Reusable for DIY Artworks Window Mirrors etc
SHOPPGO£9.104 rev
7 Artists Glass Etching Cream 50 ml (130 g) Permanent Frosted Finish for Wine Glasses Drinking Glasses Bottles & Vases | Etching Paste for Etch Art Glass Engraving & Decoration
7 Artists£8.29710 rev
Trending
90-day click momentumALLONY Etching Cream Glass Etching Cream Glass Etching Kit Frosted Glass Effet Etching Paste Creates Beautiful Designs Etching Paste for DIY Artworks Glass Art Window Mirrors 80g
Allony£7.725.0★
7 Artists Glass Etching Cream 50 ml (130 g) Permanent Frosted Finish for Wine Glasses Drinking Glasses Bottles & Vases | Etching Paste for Etch Art Glass Engraving & Decoration
7 Artists£8.293.9★
Allisway Glass Etching Cream Glass Etching Kit Decal Template 3PC Simple Design Frosted Pattern Suitable for DIY Projects Glass Doors and Windows Glass Bottles Artwork 80g
AllisWay£7.282.0★
Allisway 80g Glass Cream Glass Kit Permanent Finish Frosted Texture Suitable for Crafting Glass Windows Glass Bottles Wine Glasses Mirrors
AllisWay£7.801.5★
300g Glass Etch Kit - Etching Paste Creates Beautiful Designs on Glass Surfaces - Suitable for Windows Cups & More
EIGTWEN£17.713.6★
What buyers say about armour etch
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Worked well and Easy to use”
“Portable”
“Works well I allow 3 minutes”
“great value as this set came with everything I needed to create personalised wine glasses for a wedding”
“Proper dremel accessories”
“Good quality materials”
“The instructions are easy to follow”
“works well for engraving glass”
“i am going to enjoy creating designs on vases”
What buyers complain about
“Did not work”
“not the best results”
“Absolute rubbish, followed instructions left it on for 30 minutes etching was very blotchy”
“Cheap for a reason”
“having applied it on quite thick”
“It barely adheres to glass never mind etches it”
“with little effort the goo wipes off”
“100% misleading”
Top return reasons
Common questions
- Is armour etch profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 12 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the armour etch niche?
- 10 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in armour etch?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.6%.
- When does demand for armour etch peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the armour etch niche?
- Listings span £7.28–£22.71; the average listing price is £11.58 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.