Armchair Covers

Shoppers searched for this 793K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months

793K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

1.6%

Market size, estimated

£150Ka year

Peak month

November2.1× the quietest month

Top search term

armchair covers188K searches a year

Listings sell for £11.77 on average, from £6.50 to £22.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.77 that is £1K to £3K a year per listing.

Average price

£11.77under the $15 to $100 sweet spot

Price range

£6.50–£22.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

3.7%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #72 within Slipcovers. It carries 669 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

9.8%

Average rank

#72in Slipcovers

Average rating

4.11 starsAmazon United Kingdom average 4.36 stars

Average reviews

669per listing

Listings tracked

69

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months