Aran Wool
FailDemand is soft, at -45.7% this quarter, so Aran Wool is a Fail.
- Flapen Score
- 39 / 100Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 5139
- Market size
- £43K/yr375K searches / yr
- 90-day growth
- -45.7%search demand this quarter
- Competition
- 29%top-5 click share · 11 brands · 24 sellers
Flapen Score
Aran Wool against its category
The dotted line is the Home & Garden average. Past it, Aran Wool is stronger. Inside it, weaker.
Market
The Aran Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aran Wool 375K times last year and spent an estimated £43K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 375K
- Growth, 90 days vs prior 90
- -45.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £43Ka year
- Peak month
- January2.8× the quietest month
- Top search term
- aran yarn97K searches a year
02 · Price
A sale here is worth £8.09.
Listings sell for £8.09 on average, from £1.27 to £87.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.09 that is £809 to £2K a year per listing.
- Average price
- £8.09under the $15 to $100 sweet spot
- Price range
- £1.27–£87.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £809–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #318 within Art & Craft Supplies. It carries 839 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 64%
- Out of stock, average day
- 6.7%
- Average rank
- #318in Art & Craft Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 839per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Aran Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sirdar Hayfield Bonus Aran with Wool Something Blue (650) 400g
- Price
- £8.95
- Rating
- 4.6/5
- Reviews
- 1,134
- Age
- 7y ago

Sirdar Hayfield Bonus Aran Tweed Evergreen (711) 400g
- Price
- £9.50
- Rating
- 4.7/5
- Reviews
- 986
- Age
- 11y ago

Hayfield Bonus DK Double Knitting Aran (993) 100g by Sirdar
- Price
- £1.81
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 16y ago

Sirdar Hayfield Bonus Aran Tweed Sandstorm (930) 400g
- Price
- £9.90
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 13y ago

Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (White)
- Price
- £2.67
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 1y ago
Trending
90-day click momentum
Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (Petal Pink)
- Price
- £2.50
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 1y ago

Utopia Crafts Country Wool Blend Aran Yarn for Knitting and Crochet 100g (Ivory Cream)
- Price
- £3.25
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 1y ago

Emu Classic Aran with Wool 400g Ball Acrylic Blend Yarn 840m French Navy - 216
- Price
- £7.52
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 9mo ago

Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (Ruby Red)
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 1y ago

WoolCraft Shetland Heather Aran Knitting & Crochet Yarn Great Value Yarn Available in 15 Tweed Effect Aran Colours 75% Acrylic & 25% Wool 200 Metres 100g Balls Single Ball Crocus
- Price
- £2.82
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago
Newest
by launch date
Emu Classic Aran with Wool 400g Ball Acrylic Blend Yarn 840m Soft Petal - 218
- Price
- £7.52
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 9mo ago

Emu Classic Aran with Wool 400g Ball Acrylic Blend Yarn 840m French Navy - 216
- Price
- £7.52
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 9mo ago

Utopia Crafts Super Aran Knitting and Crochet Yarn 3X 100g (White)
- Price
- £7.01
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 1y ago

Utopia Crafts Country Wool Blend Aran Yarn for Knitting and Crochet 100g (Ivory Cream)
- Price
- £3.25
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 1y ago

Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (White)
- Price
- £2.67
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
29%
Top 20: 65%
Open market
4%
- Sirdar48%
- Utopia Crafts26%
- Woolcraft11%
- Emu8%
- Little Wool Shop2%
- Trimits1%
- Open — no brand owns it (5 brands, 4%)
Demand
Aran Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Aran Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aran yarn97K/yr
- aran wool64K/yr
- aran wool 400g balls72K/yr
- aran wool 100g balls29K/yr
- baby aran wool16K/yr
- aran yarn 400g balls16K/yr
- aran knitting wool11K/yr
- 400g aran wool11K/yr
- hayfield bonus aran9K/yr
- arran wool 400g balls8K/yr
Reviews and returns
What reviews say buyers love and hate about Aran Wool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not white
Yellow not Aran
definitely not Aran more yellow
Not true Aran weight
Strange smell
bad smoke/chemical smell
It has a strange chemical type smell which i'm a bit worried about
The yarn was definitely not an aran ply
my crocheting piece is hard
it's not soft on touching
not as soft as expected
Love
Quality of the wool was lovely
Nice wool
Gorgeous yarn
knitting up beautifully
Easy to knit with
Knits up well
Really nice quality Aran
Good quality
Great product
love all the colours
the colour was very pretty
Good colour
Great value
Great value
Good price
Return
0.7% Return rate 77% Fixable by listing
Not white
Yellow not Aran
definitely not Aran more yellow
The yarn was definitely not an aran ply
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aran Wool questions
Answered from the same tracked data.









