aran wool
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Great£1.27–£87.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good839.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.09avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£43K£43K/yr · 375K searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, aran wool is a £43K/yr Amazon United Kingdom market (375K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
aran wool market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £65K–£81K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #318
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 63%
- Out of stock
- 6.7%
- Avg brand age
- 60 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
24
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
29%
Top 20: 65%
Open market
4%
- Sirdar48%
- Utopia Crafts26%
- Woolcraft11%
- Emu8%
- Little Wool Shop2%
- Trimits1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×
Top aran wool search terms
- aran yarn97K/yr
- aran wool64K/yr
- aran wool 400g balls72K/yr
- aran wool 100g balls29K/yr
- baby aran wool16K/yr
- aran yarn 400g balls16K/yr
- aran knitting wool11K/yr
- 400g aran wool11K/yr
- hayfield bonus aran9K/yr
- arran wool 400g balls8K/yr
Top aran wool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sirdar Hayfield Bonus Aran with Wool Something Blue (650) 400g
Sirdar£8.954.6★1,134 rev
Sirdar Hayfield Bonus Aran Tweed Evergreen (711) 400g
Sirdar£9.504.7★986 rev
Hayfield Bonus DK Double Knitting Aran (993) 100g by Sirdar
Sirdar£1.814.6★22,717 rev
Sirdar Hayfield Bonus Aran Tweed Sandstorm (930) 400g
Sirdar£9.904.6★249 rev
Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (White)
Utopia Crafts£2.674.5★339 rev
Newest
by launch date
Emu Classic Aran with Wool 400g Ball Acrylic Blend Yarn 840m Soft Petal - 218
Emu£7.5228 rev
Emu Classic Aran with Wool 400g Ball Acrylic Blend Yarn 840m French Navy - 216
Emu£7.5228 rev
Utopia Crafts Super Aran Knitting and Crochet Yarn 3X 100g (White)
Utopia Crafts£7.01165 rev
Utopia Crafts Country Wool Blend Aran Yarn for Knitting and Crochet 100g (Ivory Cream)
Utopia Crafts£3.2591 rev
Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (White)
Utopia Crafts£2.67339 rev
Trending
90-day click momentum
Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (Petal Pink)
Utopia Crafts£2.504.5★
Utopia Crafts Country Wool Blend Aran Yarn for Knitting and Crochet 100g (Ivory Cream)
Utopia Crafts£3.254.0★
Emu Classic Aran with Wool 400g Ball Acrylic Blend Yarn 840m French Navy - 216
Emu£7.524.6★
Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (Ruby Red)
Utopia Crafts£2.524.5★
WoolCraft Shetland Heather Aran Knitting & Crochet Yarn Great Value Yarn Available in 15 Tweed Effect Aran Colours 75% Acrylic & 25% Wool 200 Metres 100g Balls Single Ball Crocus
Woolcraft£2.824.6★
What buyers say about aran wool
What buyers praise and complain about, mined from review topics.What buyers love
“Quality of the wool was lovely”
“knitting up beautifully”
“Really nice quality Aran”
“love all the colours”
“Great value”
“Soft next to skin”
“The wool seems good quality”
“Nice yarn for soft, thick and warm scarves”
“Perfect for requirement”
“As described”
What buyers complain about
“Not white”
“Not true Aran weight”
“Strange smell”
“The yarn was definitely not an aran ply”
“my crocheting piece is hard”
“the yarn is not elastic at all”
Top return reasons
Common questions
- Is aran wool profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 59 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the aran wool niche?
- 11 brands and 24 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in aran wool?
- Top complaints mined from reviews: Color, Weight Heavy, Smell. The return rate is 0.7%.
- When does demand for aran wool peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the aran wool niche?
- Listings span £1.27–£87.75; the average listing price is £8.09 (sweet spot $15–$100). The average incumbent carries 839 reviews — the moat a new listing must climb.