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Aran Wool

Fail

Demand is soft, at -45.7% this quarter, so Aran Wool is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£43K/yr375K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
29%top-5 click share · 11 brands · 24 sellers

Flapen Score

Aran Wool against its category

The dotted line is the Home & Garden average. Past it, Aran Wool is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aran Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aran Wool 375K times last year and spent an estimated £43K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
1.4%
Market size, estimated
£43Ka year
Peak month
January2.8× the quietest month
Top search term
aran yarn97K searches a year

02 · Price

A sale here is worth £8.09.

Listings sell for £8.09 on average, from £1.27 to £87.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.09 that is £809 to £2K a year per listing.

Average price
£8.09under the $15 to $100 sweet spot
Price range
£1.27–£87.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£809–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #318 within Art & Craft Supplies. It carries 839 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
64%
Out of stock, average day
6.7%
Average rank
#318in Art & Craft Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
839per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Aran Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

29%

Top 20: 65%

Open market

4%

  • Sirdar48%
  • Utopia Crafts26%
  • Woolcraft11%
  • Emu8%
  • Little Wool Shop2%
  • Trimits1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Aran Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Aran Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aran yarn97K/yr
  • aran wool64K/yr
  • aran wool 400g balls72K/yr
  • aran wool 100g balls29K/yr
  • baby aran wool16K/yr
  • aran yarn 400g balls16K/yr
  • aran knitting wool11K/yr
  • 400g aran wool11K/yr
  • hayfield bonus aran9K/yr
  • arran wool 400g balls8K/yr

Reviews and returns

What reviews say buyers love and hate about Aran Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color21%−0.12

Not white

Yellow not Aran

definitely not Aran more yellow

Weight Heavy14%−0.05

Not true Aran weight

Smell14%−0.05

Strange smell

bad smoke/chemical smell

It has a strange chemical type smell which i'm a bit worried about

Material Quality14%−0.01

The yarn was definitely not an aran ply

Hard Feel12%−0.04

my crocheting piece is hard

it's not soft on touching

not as soft as expected

Love

Upholstery/Fabric Quality16%+1.41

Quality of the wool was lovely

Nice wool

Gorgeous yarn

Stitch/Finish/Polish16%+1.22

knitting up beautifully

Easy to knit with

Knits up well

Quality-Overall16%+0.87

Really nice quality Aran

Good quality

Great product

Color15%−0.12

love all the colours

the colour was very pretty

Good colour

Value For Money13%+0.64

Great value

Great value

Good price

Return

0.7% Return rate 77% Fixable by listing

Color61%█▅▆▄▇▇

Not white

Yellow not Aran

definitely not Aran more yellow

Size-Overall6%▁▂▃█▁▂
Material Quality6%▁█▄▁█▅

The yarn was definitely not an aran ply

Thickness5%▁▃▇▁█▁
Compatibility-Overall3%▁▁▁█▁▁

FAQ

Common Aran Wool questions

Answered from the same tracked data.