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Aran Wool

Fail

Demand is soft, at -45.7% this quarter, so Aran Wool is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£43K/yr375K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
29%top-5 click share · 11 brands · 24 sellers

Flapen Score

Aran Wool against its category

The dotted line is the Home & Garden average. Past it, Aran Wool is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aran Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aran Wool 375K times last year and spent an estimated £43K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 375K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
375K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
1.4%
Market size, estimated
£43Ka year
Peak month
January2.8× the quietest month
Top search term
aran yarn97K searches a year

02 · Price

A sale here is worth £8.09.

Listings sell for £8.09 on average, from £1.27 to £87.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.09 that is £809 to £2K a year per listing.

Average price
£8.09under the $15 to $100 sweet spot
Price range
£1.27–£87.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£809–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #318 within Art & Craft Supplies. It carries 839 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
64%
Out of stock, average day
6.7%
Average rank
#318in Art & Craft Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
839per listing
Listings tracked
59

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Aran Wool products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

24

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 65%

Open market

4%

  • Sirdar48%
  • Utopia Crafts26%
  • Woolcraft11%
  • Emu8%
  • Little Wool Shop2%
  • Trimits1%
  • Open — no brand owns it (5 brands, 4%)

Demand

Aran Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Aran Wool search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aran yarn97K/yr
  • aran wool64K/yr
  • aran wool 400g balls72K/yr
  • aran wool 100g balls29K/yr
  • baby aran wool16K/yr
  • aran yarn 400g balls16K/yr
  • aran knitting wool11K/yr
  • 400g aran wool11K/yr
  • hayfield bonus aran9K/yr
  • arran wool 400g balls8K/yr

Reviews and returns

What reviews say buyers love and hate about Aran Wool

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Upholstery/Fabric Quality”
21%of negative reviews mention “Color”
0.7%of orders come back
“Not white”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Aran Wool questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data