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Aquatic Compost

Maybe

Returns run at only 0.2% of orders. But prices span $3.00–$18.18, mostly outside the sweet spot, so Aquatic Compost is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£89K/yr80K searches / yr
90-day growth
+57.4%search demand this quarter
Competition
68%top-5 click share · 15 brands · 35 sellers

Flapen Score

Aquatic Compost against its category

The dotted line is the Home & Garden average. Past it, Aquatic Compost is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquatic Compost market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquatic Compost 80K times last year and spent an estimated £89K. The top 5 brands take 72% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+57.4%
Conversion, latest week
11.8%
Market size, estimated
£89Ka year
Peak month
May10.9× the quietest month
Top search term
aquatic compost22K searches a year

02 · Price

A sale here is worth £9.49.

Listings sell for £9.49 on average, from £3.00 to £18.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.49 that is £5K to £7K a year per listing.

Average price
£9.49under the $15 to $100 sweet spot
Price range
£3.00–£18.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #221 within Soils, Mulches & Planting Media. It carries 1,033 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
61%
Out of stock, average day
2.6%
Average rank
#221in Soils, Mulches & Planting Media
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,033per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Aquatic Compost products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

35

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

  • Hardys21%
  • Pelle & Sol18%
  • velda15%
  • Munnie10%
  • Mokuzai7%
  • Jamieson Brothers6%

Demand

Aquatic Compost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.9×

Search terms

Top Aquatic Compost search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquatic compost22K/yr
  • aquatic soil22K/yr
  • pond soil12K/yr
  • aquatic soil for pond plants8K/yr
  • pond soil for outdoor ponds4K/yr
  • pond compost4K/yr
  • aquatic compost for pond plants uk3K/yr
  • pond plant soil3K/yr

Reviews and returns

What reviews say buyers love and hate about Aquatic Compost

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+0.56

More expense

Over priced

not worth the price tag

Water Resistance15%−0.12

still not soaking the water in

Poured out water

it still wont absorb the water

Moist/Dry9%−0.05

needs to be thoroughly soaked

Didn't expect to receive a very wet product

it was wet on the bottom

Advertised Vs Actual Product8%+0.31

Not as advertised

This info was not clear in the product description

Absorbency6%−0.04

Does not absorb water

Wouldnt absorb water no matter what I did

it still wont absorb the water 😒 disappointed

Love

Quality-Overall27%+2.35

Excellent product

Very good quality compost light and fluffy

Great quality mix for the price

Value For Money24%+0.56

Good price

good value

great value for money

Plant Growth14%+0.93

The plants are happy

the plants do well

Great product has grown

Advertised Vs Actual Product12%+0.31

Product as described

Just what I needed

Just exactly as advertised

Ease Of Use6%−0.02

Easy to use

easy to apply

Easy to use and distribute

Return

0.2% Return rate 73% Fixable by listing

Size-Overall47%▁█▅▃▇▆
Advertised Vs Actual Product17%█▁▅▂▃▂

Not as advertised

This info was not clear in the product description

Compatibility-Overall8%█▅▁▂▁▃
Color8%▁▁▁█▄▁
Value For Money8%▁▁▁▄▅█

More expense

Over priced

not worth the price tag

FAQ

Common Aquatic Compost questions

Answered from the same tracked data.