Aquarium Sand
FailPrices span $1.70–$15.46, mostly outside the sweet spot, so Aquarium Sand is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £60K/yr226K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 56%top-5 click share · 10 brands · 26 sellers
Flapen Score
Aquarium Sand against its category
The dotted line is the Home & Garden average. Past it, Aquarium Sand is stronger. Inside it, weaker.
Market
The Aquarium Sand market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aquarium Sand 226K times last year and spent an estimated £60K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £60Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- aquarium sand137K searches a year
02 · Price
A sale here is worth £6.65.
Listings sell for £6.65 on average, from £1.70 to £15.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.65 that is £2K to £3K a year per listing.
- Average price
- £6.65under the $15 to $100 sweet spot
- Price range
- £1.70–£15.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #22 within Soils, Mulches & Planting Media. It carries 2,028 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 95%
- Out of stock, average day
- 4.3%
- Average rank
- #22in Soils, Mulches & Planting Media
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,028per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Aquarium Sand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AMTRA White Quartz - Fine White Quartz Aquarium Sand for Fresh or Salt Water Grain Size 0.1-0.7mm Quantity 2kg
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 7,321
- Age
- 9y ago

Amtra Fine Ambra Sand Aquatic Accessories 2 mm Amber 5kg
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 1,261
- Age
- 8y ago

Roman Gravel White Quartz Sand 8 Kg Packaging may vary
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 1,778
- Age
- 12y ago

Amtra White Quartz Ivory Fine White Quartz Sand for Freshwater or Saltwater 1-3mm Grains 2kg
- Price
- £1.70
- Rating
- 4.4/5
- Reviews
- 2,032
- Age
- 9y ago

FANTIAN 900 Gram Aquarium Silica Sand. 0.4-0.8 mm Small Gravel Substrate for Fish Tank Plants Potted Fire Pits Candle Vase Filler and Crafts
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago
Trending
90-day click momentum
Tetra Active Aquarium Substrate 3 L
- Price
- £4.77
- Rating
- 4.6/5
- Reviews
- 5,033
- Age
- 11y ago

AMTRA White Quartz - Fine White Quartz Aquarium Sand for Fresh or Salt Water Grain Size 0.1-0.7mm Quantity 2kg
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 7,321
- Age
- 9y ago

Pettex Roman Gravel Aquatic Roman Gravel 2 Kg Speckled Sand
- Price
- £5.08
- Rating
- 4.3/5
- Reviews
- 257
- Age
- 11y ago

FANTIAN 900 Gram Aquarium Silica Sand. 0.4-0.8 mm Small Gravel Substrate for Fish Tank Plants Potted Fire Pits Candle Vase Filler and Crafts
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago

Amtra WHITE QUARTZ Fine White Quartz Sand for Aquarium Grain 0.1-0.7 mm Quantity 10 kg
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 8,362
- Age
- 9y ago
Newest
by launch date
FANTIAN 900 Gram Aquarium Silica Sand. 0.4-0.8 mm Small Gravel Substrate for Fish Tank Plants Potted Fire Pits Candle Vase Filler and Crafts
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 1y ago

Dihl 1KG Silver Sand Fine Grade for Aquariums Terrariums Bird Cages Planters or Flowerpots. 0.15mm to 0.25mm Grain Size Non-Toxic Natural Substrate Decoration 1 KG
- Price
- £5.58
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago

FANTIAN 900g Aquarium White Sand 0.4-0.8 mm Aquarium Substrate for Freshwater Fish Tank. Decorative Sand for Fish Tank Paintings Plants Potted Fire Pits Candle Vase and Crafts
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 927
- Age
- 2y ago

Natural Colour Silica Sand - COARSE Grain 1mm-2mm | Ideal for Aquariums Arts and Crafts and Gardening Soil (1KG)
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 3y ago

FLUVAL Bio-Stratum Bioactive Aquarium Stratum for Planted Aquariums 4kg
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 2,508
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
26
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
7%
- Amtra49%
- Pettex24%
- FANTIAN9%
- bhomescent6%
- Dihl3%
- Roman Gravel3%
- Open — no brand owns it (4 brands, 7%)
Demand
Aquarium Sand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Aquarium Sand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aquarium sand137K/yr
- fish tank sand45K/yr
- sand for fish tank15K/yr
- fine aquarium sand8K/yr
- aquarium sand & gravel7K/yr
- sand for aquarium5K/yr
- aquatic sand5K/yr
- fish sand4K/yr
Reviews and returns
What reviews say buyers love and hate about Aquarium Sand
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Darker than expected
the water clouded up very dark
Black
very dirty
It's a absolute nightmare to clean beforehand
Needs a really good rinse before use
filling with water it just clouded up
even after 8-10 rinses water doesn't run clear
Water still not clear despite running xl air defuser and internal filter
Not fit for purpose
Small Gravel
very very small gravel
not as described
This was termed as sand on the ad. Sand it was not, it was 2-4mm size. Neither was it jet, or any other kind of black.
Love
Excellent product
Good quality gravel
Good quality sand
Worth every penny
Good price
Great value
Nice colour
Colour is as described
Nice black colour
The sand is clean
Easy to clean
Easy to rinse and looks good
Just exactly as advertised
Exceeded expectations
Just what I needed
Return
0.5% Return rate 71% Fixable by listing
Not fit for purpose
Small Gravel
very very small gravel
Darker than expected
the water clouded up very dark
Black
not as described
This was termed as sand on the ad. Sand it was not, it was 2-4mm size. Neither was it jet, or any other kind of black.
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquarium Sand questions
Answered from the same tracked data.









