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Aquarium Plants Live

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -28.2% this quarter, so Aquarium Plants Live is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£314K/yr825K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
30%top-5 click share · 10 brands · 9 sellers

Flapen Score

Aquarium Plants Live against its category

The dotted line is the Home & Garden average. Past it, Aquarium Plants Live is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Plants Live market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquarium Plants Live 825K times last year and spent an estimated £314K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.

Searches, last 12 months
825K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
5.3%
Market size, estimated
£314Ka year
Peak month
February1.7× the quietest month
Top search term
aquarium plants live241K searches a year

02 · Price

A sale here is worth £7.10.

Listings sell for £7.10 on average, from £3.45 to £22.55. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £7.10 that is £4K to £5K a year per listing.

Average price
£7.10under the $15 to $100 sweet spot
Price range
£3.45–£22.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #60 within Plants, Seeds & Bulbs. It carries 730 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
26%
Out of stock, average day
1.9%
Average rank
#60in Plants, Seeds & Bulbs
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
730per listing
Listings tracked
50

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Aquarium Plants Live products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

30%

Top 20: 71%

Open market

5%

  • k2aqua58%
  • PondPlantsUK15%
  • Biotope Aquatics Ltd11%
  • DK Aquatics5%
  • Party In My Plants3%
  • QUOZUO3%
  • Open — no brand owns it (4 brands, 5%)

Demand

Aquarium Plants Live search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Aquarium Plants Live search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium plants live241K/yr
  • aquarium plants86K/yr
  • fish tank plants72K/yr
  • live aquarium plants76K/yr
  • fish tank plants live57K/yr
  • java moss46K/yr
  • aquatic plants29K/yr
  • live plants for fish tank33K/yr
  • moss balls32K/yr
  • live fish tank plants20K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Plants Live

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.32

Not LARGE

Small bag

Big

Plant Growth16%+2.48

Didnt grow

no growth at all

Very poor plant

Value For Money10%−0.07

A bit pricey for what I got

tiny amount for the price

Too expensive

Quality-Overall7%+2.10

Poor quality description in accurate

Plants were poor quality

Bad quality

Durability7%−0.11

fell apart after a few days

Dead with in 2 days

Didn't last

Love

Plant Growth41%+2.48

they are growing beautifully

Grow well

Healthy plants

Quality-Overall27%+2.10

Great quality plants

Excellent quality plants

Amazing quality

Value For Money8%−0.07

Excellent value for money

Competitive price

fair price

Advertised Vs Actual Product6%−0.03

As advertised

As described

Exactly as advertised

Size-Overall5%−0.32

reasonable size

Fits well

grew pretty good in size

Return

0.1% Return rate 48% Fixable by listing

Size-Overall28%▅█▇▆▄█

Not LARGE

Small bag

Big

Plant Growth16%▅▃█▇▃▇

Didnt grow

no growth at all

Very poor plant

Advertised Vs Actual Product11%▄██▄▅▃

Looks nothing like the picture

Not as described

not as advertised

Quality-Overall10%▆▄▂▄██

Poor quality description in accurate

Plants were poor quality

Bad quality

Moist/Dry8%▃▁▃▆█▃

Dry

completely dried out

Soggy mess

FAQ

Common Aquarium Plants Live questions

Answered from the same tracked data.