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Aquarium Plant Fertilizer

Fail

Prices span $4.42–$14.08, mostly outside the sweet spot, so Aquarium Plant Fertilizer is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£56K/yr52K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
81%top-5 click share · 8 brands · 27 sellers

Flapen Score

Aquarium Plant Fertilizer against its category

The dotted line is the Home & Garden average. Past it, Aquarium Plant Fertilizer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Plant Fertilizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquarium Plant Fertilizer 52K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
12.2%
Market size, estimated
£56Ka year
Peak month
January2.2× the quietest month
Top search term
root tabs for aquarium plants21K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £4.42 to £14.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.80 that is £2K to £4K a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£4.42–£14.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #183 within Fertilisers & Plant Food. It carries 1,416 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
9.0%
Average rank
#183in Fertilisers & Plant Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,416per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Aquarium Plant Fertilizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

27

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • API37%
  • Generic18%
  • Seachem15%
  • Newpie12%
  • Swell UK10%
  • EASY LIFE4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Aquarium Plant Fertilizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×

Search terms

Top Aquarium Plant Fertilizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • root tabs for aquarium plants21K/yr
  • root tabs16K/yr
  • aquarium root tabs11K/yr
  • api root tabs4K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Plant Fertilizer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+1.58

maybe a bit pricey

Downside: maybe a bit pricy

Size-Overall17%−0.02

A lot smaller than expected

Ease Of Use17%+0.70

Not user friendly

Contamination17%−0.12

caused surgeof detritus worms

Durability8%−0.04

However, 3 died

Love

Ease Of Use28%+0.70

Easy to use

Easy to dose Aquatic Fertiliser that is mess free

Easy to unpacked

Value For Money23%+1.58

Great product, great value

Good value for money too

so I now have a years worth

Quality-Overall12%+0.88

Great product

Top quality product

A very good Product

Advertised Vs Actual Product8%+0.55

Does the job

Does exactly what it is ment to

Safety Standards5%+0.36

Safe for my fish

Looks legit and safe

Return

0.2% Return rate 0% Fixable by listing

Value For Money17%█▁▁▁▁▁

maybe a bit pricey

Downside: maybe a bit pricy

Hard Feel17%▁▁▁▁█▁
Instructions/User Manual/Troubleshooting17%▁▁▁█▁▁
Leak-Proof17%▁▁▁▁▁█
Durability17%▁█▁▁▁▁

However, 3 died

FAQ

Common Aquarium Plant Fertilizer questions

Answered from the same tracked data.