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Aquarium Plant Fertilizer

Fail

Prices span $4.42–$14.08, mostly outside the sweet spot, so Aquarium Plant Fertilizer is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£56K/yr52K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
81%top-5 click share · 8 brands · 27 sellers

Flapen Score

Aquarium Plant Fertilizer against its category

The dotted line is the Home & Garden average. Past it, Aquarium Plant Fertilizer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Plant Fertilizer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquarium Plant Fertilizer 52K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
12.2%
Market size, estimated
£56Ka year
Peak month
January2.2× the quietest month
Top search term
root tabs for aquarium plants21K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £4.42 to £14.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.80 that is £2K to £4K a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£4.42–£14.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #183 within Fertilisers & Plant Food. It carries 1,416 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
9.0%
Average rank
#183in Fertilisers & Plant Food
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,416per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Aquarium Plant Fertilizer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

27

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

6%

  • API37%
  • Generic18%
  • Seachem15%
  • Newpie12%
  • Swell UK10%
  • EASY LIFE4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Aquarium Plant Fertilizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×

Search terms

Top Aquarium Plant Fertilizer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • root tabs for aquarium plants21K/yr
  • root tabs16K/yr
  • aquarium root tabs11K/yr
  • api root tabs4K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Plant Fertilizer

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Value For Money”
0.2%of orders come back
“maybe a bit pricey”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Aquarium Plant Fertilizer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data