aquaphor water filter cartridges
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£8.02–£20.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,153.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad£80K£80K/yr · 75K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, aquaphor water filter cartridges is a £80K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
aquaphor water filter cartridges market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £68K–£91K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- AQUAPHOR87%
- AQUAEFFECT7%
- Mutital5%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top aquaphor water filter cartridges search terms
- aquaphor water filter cartridges28K/yr
- aquaphor water filter18K/yr
- aquaphor filter8K/yr
- aquaphor filter cartridges6K/yr
- maxfor water filter cartridges4K/yr
- aquaphor water filters3K/yr
- aquaphor filters3K/yr
- maxfor+ filter4K/yr
Top aquaphor water filter cartridges products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AQUAPHOR Maxfor+ Water Filter Cartridges 6Pack-Up to 250L Filtered Water
AQUAPHOR£15.104.6★4,741 rev
AQUAPHOR Maxfor+ Water Filter Cartridges 3Pack- Up to 250L Filtered Water
AQUAPHOR£9.514.6★4,741 rev
AQUAPHOR Maxfor+ Mg Water Filter Cartridges 3Pack with Added Magnesium
AQUAPHOR£11.484.6★782 rev
Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
Mutital£10.384.3★2,226 rev
AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water
AQUAEFFECT£10.964.5★4,367 rev
Newest
by launch dateWater Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
Mutital£10.382,226 rev
AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water
AQUAEFFECT£10.964,367 rev
AQUAEFFECT MAX+ Water Filter Cartridges 3 Pack I Up to 150L Filtered Water
AQUAEFFECT£8.034,367 rev
AQUAPHOR Water Filter Jug Compact Grey 2.4L with 1 x Maxfor+ Cartridge
AQUAPHOR£8.226,207 rev
AQUAPHOR City Bottle Filter 2Pack- Filters Chlorine & Impurities 150L
AQUAPHOR£10.50400 rev
Trending
90-day click momentum
AQUAPHOR Filter Cartridge A5 2 Pack 350L Clear Water 2X Longer lifespan
AQUAPHOR£12.114.7★
AQUAPHOR Filter Cartridge A5 Pack 3+1 350L Clear Water 2X Longer lifespan
AQUAPHOR£20.974.7★
AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water
AQUAEFFECT£10.964.5★
AQUAPHOR B15 3 Pack Water Filter Cartridges up to 170L Filtered Water
AQUAPHOR£8.024.6★
Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
Mutital£10.384.3★
What buyers say about aquaphor water filter cartridges
What buyers praise and complain about, mined from review topics.What buyers love
“A good everyday filter”
“Excellent value for money”
“Just as good as branded”
“Fit my bottles”
“As described”
“Easy to use”
“Does the job”
“Perfect refills for my filter jug”
“Nice simple design”
“Compatible with our Brita brand filter jug”
What buyers complain about
“The water filter is broken”
“Tight fit not impressed”
“Doesn't work”
“much cheaper will be buying more”
“Cheap and rubbish”
“Not compatible with Brita marella”
“bad design”
“Not sure how effective at removing particles”
“Certainly not better than the leaking brand I will not be buying again”
“doesnt last long - few weeks”
Top return reasons
Common questions
- Is aquaphor water filter cartridges profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 11 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the aquaphor water filter cartridges niche?
- 3 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in aquaphor water filter cartridges?
- Top complaints mined from reviews: Filtration, Size-Overall, Functionality-Overall. The return rate is 0.8%.
- When does demand for aquaphor water filter cartridges peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the aquaphor water filter cartridges niche?
- Listings span £8.02–£20.97; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 3,153 reviews — the moat a new listing must climb.