Aquaphor Water Filter Cartridges
FailThe top 5 brands take 100% of clicks, so Aquaphor Water Filter Cartridges is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £80K/yr75K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 13 sellers
Flapen Score
Aquaphor Water Filter Cartridges against its category
The dotted line is the Home & Garden average. Past it, Aquaphor Water Filter Cartridges is stronger. Inside it, weaker.
Market
The Aquaphor Water Filter Cartridges market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aquaphor Water Filter Cartridges 75K times last year and spent an estimated £80K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £80Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- aquaphor water filter cartridges28K searches a year
02 · Price
A sale here is worth £11.39.
Listings sell for £11.39 on average, from £8.02 to £20.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.39 that is £6K to £9K a year per listing.
- Average price
- £11.39under the $15 to $100 sweet spot
- Price range
- £8.02–£20.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Water Coolers, Filters & Cartridges. It carries 3,153 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Water Coolers, Filters & Cartridges
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,153per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Aquaphor Water Filter Cartridges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AQUAPHOR Maxfor+ Water Filter Cartridges 6Pack-Up to 250L Filtered Water
- Price
- £15.10
- Rating
- 4.6/5
- Reviews
- 4,741
- Age
- 6y ago

AQUAPHOR Maxfor+ Water Filter Cartridges 3Pack- Up to 250L Filtered Water
- Price
- £9.51
- Rating
- 4.6/5
- Reviews
- 4,741
- Age
- 6y ago

AQUAPHOR Maxfor+ Mg Water Filter Cartridges 3Pack with Added Magnesium
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 6y ago

Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
- Price
- £10.38
- Rating
- 4.3/5
- Reviews
- 2,226
- Age
- 1y ago

AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 4,367
- Age
- 2y ago
Trending
estimated 90-day click momentum
AQUAPHOR Filter Cartridge A5 2 Pack 350L Clear Water 2X Longer lifespan
- Price
- £12.11
- Rating
- 4.7/5
- Reviews
- 2,297
- Age
- 6y ago

AQUAPHOR Filter Cartridge A5 Pack 3+1 350L Clear Water 2X Longer lifespan
- Price
- £20.97
- Rating
- 4.7/5
- Reviews
- 2,297
- Age
- 7y ago

AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 4,367
- Age
- 2y ago

AQUAPHOR B15 3 Pack Water Filter Cartridges up to 170L Filtered Water
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 2,261
- Age
- 11y ago

Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
- Price
- £10.38
- Rating
- 4.3/5
- Reviews
- 2,226
- Age
- 1y ago
Newest
by launch date
Water Filter Cartridges Classic Replacement Compatible with Brita Maxtra+ Plus & Maxtra Pro All-in-1 Fits Brita Marella Jug & Kettle Reduces Impurities Chlorine PFAS
- Price
- £10.38
- Rating
- 4.3/5
- Reviews
- 2,226
- Age
- 1y ago

AQUAEFFECT MAX+ Water Filter Cartridges 6 Pack I Up to 150L Filtered Water
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 4,367
- Age
- 2y ago

AQUAEFFECT MAX+ Water Filter Cartridges 3 Pack I Up to 150L Filtered Water
- Price
- £8.03
- Rating
- 4.5/5
- Reviews
- 4,367
- Age
- 2y ago

AQUAPHOR Water Filter Jug Compact Grey 2.4L with 1 x Maxfor+ Cartridge
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 6,207
- Age
- 4y ago

AQUAPHOR City Bottle Filter 2Pack- Filters Chlorine & Impurities 150L
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- AQUAPHOR87%
- AQUAEFFECT7%
- Mutital5%
Demand
Aquaphor Water Filter Cartridges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Aquaphor Water Filter Cartridges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aquaphor water filter cartridges28K/yr
- aquaphor water filter18K/yr
- aquaphor filter8K/yr
- aquaphor filter cartridges6K/yr
- maxfor water filter cartridges4K/yr
- aquaphor water filters3K/yr
- aquaphor filters3K/yr
- maxfor+ filter4K/yr
Reviews and returns
What reviews say buyers love and hate about Aquaphor Water Filter Cartridges
We read the reviews and the return reasons for every product selling here.
“The water filter is broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquaphor Water Filter Cartridges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









