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Aquaphor Water Filter Cartridges

Fail

The top 5 brands take 100% of clicks, so Aquaphor Water Filter Cartridges is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£80K/yr75K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
86%top-5 click share · 3 brands · 13 sellers

Flapen Score

Aquaphor Water Filter Cartridges against its category

The dotted line is the Home & Garden average. Past it, Aquaphor Water Filter Cartridges is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquaphor Water Filter Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquaphor Water Filter Cartridges 75K times last year and spent an estimated £80K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
9.4%
Market size, estimated
£80Ka year
Peak month
January1.4× the quietest month
Top search term
aquaphor water filter cartridges28K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £8.02 to £20.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.39 that is £6K to £9K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£8.02–£20.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Water Coolers, Filters & Cartridges. It carries 3,153 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Water Coolers, Filters & Cartridges
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,153per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Aquaphor Water Filter Cartridges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • AQUAPHOR87%
  • AQUAEFFECT7%
  • Mutital5%

Demand

Aquaphor Water Filter Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aquaphor Water Filter Cartridges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquaphor water filter cartridges28K/yr
  • aquaphor water filter18K/yr
  • aquaphor filter8K/yr
  • aquaphor filter cartridges6K/yr
  • maxfor water filter cartridges4K/yr
  • aquaphor water filters3K/yr
  • aquaphor filters3K/yr
  • maxfor+ filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Aquaphor Water Filter Cartridges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration33%−0.17

The water filter is broken

Filters do not work

Doesn't do much filtering of the water

Size-Overall12%−0.03

Tight fit not impressed

No fit for purpose

should have got larger size though

Functionality-Overall11%−0.11

Doesn't work

Straight up don't work

Not working at all

Value For Money10%+1.89

much cheaper will be buying more

Cheaper than in the shops

I know theyre more expensive

Quality-Overall8%+0.87

Cheap and rubbish

Bad quality

Absolute crap

Love

Filtration24%−0.17

A good everyday filter

Excellent filters

Good water filters

Value For Money24%+1.89

Excellent value for money

Good for price

Great value too

Quality-Overall16%+0.87

Just as good as branded

Excellent product

No complaints

Size-Overall8%−0.03

Fit my bottles

Fit perfect

Nice size for one

Advertised Vs Actual Product8%+0.46

As described

exactly what i wanted

it does the job

Return

0.8% Return rate 46% Fixable by listing

Size-Overall41%▆███▇▇

Tight fit not impressed

No fit for purpose

should have got larger size though

Filtration18%█▅▅▇█▆

The water filter is broken

Filters do not work

Doesn't do much filtering of the water

Compatibility-Overall17%▄▆▅▆▆█

Not compatible with Brita marella

NOT COMPATIBLE WITH BRITA OR ANY BRAND

Be aware - not Maxtra Plus compatible

Functionality-Overall5%▇▇█▅▄▅

Doesn't work

Straight up don't work

Not working at all

Water Resistance3%█▄▃▄▄▂

FAQ

Common Aquaphor Water Filter Cartridges questions

Answered from the same tracked data.