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Aquabeads

Fail

The top 5 brands take 100% of clicks, so Aquabeads is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£174K/yr346K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
61%top-5 click share · 5 brands · 56 sellers

Flapen Score

Aquabeads against its category

The dotted line is the Home & Garden average. Past it, Aquabeads is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquabeads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquabeads 346K times last year and spent an estimated £174K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
4.9%
Market size, estimated
£174Ka year
Peak month
December5.1× the quietest month
Top search term
aqua beads182K searches a year

02 · Price

A sale here is worth £10.24.

Listings sell for £10.24 on average, from £5.56 to £16.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.24 that is £5K to £8K a year per listing.

Average price
£10.24under the $15 to $100 sweet spot
Price range
£5.56–£16.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Beading & Jewellery-Making. It carries 604 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Beading & Jewellery-Making
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
604per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Aquabeads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£70K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

56

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Aquabeads80%
  • Contever7%
  • Besdiyart5%
  • Curious Universe5%
  • DazzBoom2%
  • Open — no brand owns it (0%)

Demand

Aquabeads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Aquabeads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aqua beads182K/yr
  • aquabeads140K/yr
  • aqua beads set12K/yr
  • aquabeads starter set9K/yr
  • aqua beads starter set3K/yr

Reviews and returns

What reviews say buyers love and hate about Aquabeads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%−0.15

Not glueing well together

Dont stick together

Doesnt not stick well

Size-Overall18%−0.12

It looked a larger present than it was

A lot smaller than expected

Smaller than it looks

Instructions/User Manual/Troubleshooting15%−0.08

Instructions poor

Templates provided are in mismatch vs the manual

No instructions to help make keyring ect

Value For Money14%−0.03

Not worth the money

Waste of Money

I would not say its good value for money

Ease Of Use9%−0.03

Not usable

Love

Gifting Purpose32%+2.49

Well received gift

Great Gift

Lovely birthday gift

Quality-Overall20%+0.81

Good quality arrived on time

Nice variety

Good quality

Value For Money16%−0.03

Great value for money

Definitely worth the price

Good for the money

Fun/Entertainment Experience15%+0.53

fun to make

Fun for all the family

Great fun

Color3%+0.29

a great selection of colours too

Lots of variety in colour

Nice selection of colours

Return

0.9% Return rate 8% Fixable by listing

Gifting Purpose41%▇█▁▁▂▄
Quality-Overall12%▂▁▁▄█▂

cheap

Defective Material/Parts8%▂▁▁█▄▁
Size-Overall7%▁▁▁▁▇█

It looked a larger present than it was

A lot smaller than expected

Smaller than it looks

Value For Money6%▁▁█▁▁▂

Not worth the money

Waste of Money

I would not say its good value for money

FAQ

Common Aquabeads questions

Answered from the same tracked data.