apron
Skip itPrices mostly outside the sweet spot ($5.08–$15.51) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good£575K£575K/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,886.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.94avg listing price — sweet spot $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Price range
Bad£5.08–£15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, apron is a £575K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
apron market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £476K–£635K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 100%
- Out of stock
- 6.1%
- Avg brand age
- 42 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
17
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
23%
- saerryor22%
- atopo19%
- LEFUNDA16%
- Vicloon9%
- OWill7%
- APRONPANDA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top apron search terms
- apron341K/yr
- aprons for women337K/yr
- aprons for men134K/yr
- aprons92K/yr
- chef apron81K/yr
- kitchen apron62K/yr
- aprons for cooking57K/yr
- cooking apron48K/yr
- waterproof apron35K/yr
- chefs apron36K/yr
Top apron products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
atopo 4 Packs Chef Apron Waterproof Catering Apron with 2 Pockets Adjustable Work Aprons Perfect for Kitchen Cooking Painting Gardening Cleaning Restaurant BBQ Personalised Aprons (Black)
atopo£11.544.2★5,060 rev
saerryor 2 Pack Unisex Adjustable Bib Apron with Pockets Cooking Kitchen Chef Women Men Aprons for Home Kitchen Restaurant Coffee House Black Grey
saerryor£7.444.5★185 rev
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
LEFUNDA£5.894.4★4,461 rev
Vicloon Unisex Adjustable Bib Apron 2 Pcs Apron with 2 Pockets Cooking Kitchen Chef Aprons Women Men Aprons for Home Kitchen Restaurant Coffee house (Wine Red/Grey)
Vicloon£5.203.8★1,435 rev
Adjustable Apron Unisex Apron with Pocket Cooking Kitchen Accessories Chef Aprons for Women Men Home Kitchen Butchers BBQ Restaurant (Black Strips)
OWill£6.624.5★1,960 rev
Newest
by launch date
saerryor 2 Pack Aprons for Women Men Adjustable Unisex Kitchen Aprons with Pocket for Kitchen Cooking Baking Household Cleaning Gardening BBQ Gifts for Women Men(Balck Red)
saerryor£5.7234 rev
saerryor 2 Pack Unisex Adjustable Bib Apron with Pockets Cooking Kitchen Chef Women Men Aprons for Home Kitchen Restaurant Coffee House Black
saerryor£7.56185 rev
MAGNA COLLECTION 2 Pack Adjustable Bib Chef Aprons with 2 Pockets Stylish Aprons for Men and Women Ideal for Cooking Kitchen BBQ Gardening Restaurant & Coffee Shop (Black)
MAGNA COLLECTION£7.5670 rev
Riqiaqia Black Chef Apron for Men Women Water-Resistant Cotton Canvas Cross Back Aprons with Adjustable Strap and Large Pockets for Kitchen Cooking Baking Artist Painting
Riqiaqia£8.131,113 rev
APRONPANDA Aprons for Men Women with Pockets Waterproof Adjustable Chef Apron for Cooking Baking Gardening BBQ Craft Working Painting (Black)
APRONPANDA£7.34164 rev
Trending
90-day click momentumsaerryor 2 Pack Aprons for Women Men Adjustable Unisex Kitchen Aprons with Pocket for Kitchen Cooking Baking Household Cleaning Gardening BBQ Gifts for Women Men(Balck Red)
saerryor£5.724.6★
Riqiaqia Black Chef Apron for Men Women Water-Resistant Cotton Canvas Cross Back Aprons with Adjustable Strap and Large Pockets for Kitchen Cooking Baking Artist Painting
Riqiaqia£8.134.4★
LEFUNDA Cooking Apron Waterproof with 3 Pockets Adjustable BBQ Apron with Long Straps Kitchen for Men Women Kitchen Restaurant Café
LEFUNDA£5.894.4★
LEFUNDA Cooking Waterproof Apron with 3 Pockets Adjustable with Long Straps for Men Women Kitchen Restaurant Café
LEFUNDA£6.784.4★
saerryor 2 Pack Unisex Adjustable Bib Apron with Pockets Cooking Kitchen Chef Women Men Aprons for Home Kitchen Restaurant Coffee House Black Grey
saerryor£7.444.5★
What buyers say about apron
What buyers praise and complain about, mined from review topics.What buyers love
“These aprpns are very good quality”
“Good value”
“Good Fit”
“It does the job”
“a really good size with those pockets”
“the colour is beautiful”
“Comes up clean even on the 30° recommended wash”
“The material feels durable”
“Its very comfortable”
“Adjustable straps good”
What buyers complain about
“Doesnt keep you dry at all even though its listed as waterproof”
“Very small”
“Cheap crap”
“Too thick”
“Don't last long”
“difficult to fasten the straps”
“the fabric frayed in places”
“Poor quality stitching”
“terrible product for money”
“Not useful”
Top return reasons
Common questions
- Is apron profitable to sell on Amazon United Kingdom?
- The niche generates £575K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the apron niche?
- 14 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in apron?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 1.3%.
- When does demand for apron peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the apron niche?
- Listings span £5.08–£15.51; the average listing price is £7.94 (sweet spot $15–$100). The average incumbent carries 1,887 reviews — the moat a new listing must climb.