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Apron

Fail

Prices span $5.08–$15.51, mostly outside the sweet spot, so Apron is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£575K/yr1.5M searches / yr
90-day growth
-10.9%search demand this quarter
Competition
63%top-5 click share · 14 brands · 17 sellers

Flapen Score

Apron against its category

The dotted line is the Home & Garden average. Past it, Apron is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apron 1.5M times last year and spent an estimated £575K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £575K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
4.8%
Market size, estimated
£575Ka year
Peak month
December3.1× the quietest month
Top search term
apron341K searches a year

02 · Price

A sale here is worth £7.94.

Listings sell for £7.94 on average, from £5.08 to £15.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £7.94 that is £12K to £16K a year per listing.

Average price
£7.94under the $15 to $100 sweet spot
Price range
£5.08–£15.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #23 within Barbecue & Outdoor Dining. It carries 1,887 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
6.1%
Average rank
#23in Barbecue & Outdoor Dining
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,887per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Apron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£86K£115K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

23%

  • saerryor22%
  • atopo19%
  • LEFUNDA16%
  • Vicloon9%
  • OWill7%
  • APRONPANDA5%

Demand

Apron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Apron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apron341K/yr
  • aprons for women337K/yr
  • aprons for men134K/yr
  • aprons92K/yr
  • chef apron81K/yr
  • kitchen apron62K/yr
  • aprons for cooking57K/yr
  • cooking apron48K/yr
  • waterproof apron35K/yr
  • chefs apron36K/yr

Reviews and returns

What reviews say buyers love and hate about Apron

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance19%−0.22

Doesnt keep you dry at all even though its listed as waterproof

Not waterproof

Not water resistant

Size-Overall18%−0.10

Very small

ties too short

They come up very short

Quality-Overall15%+1.67

Cheap crap

A bit cheap and cheerful

Poor quality

Thickness5%−0.02

Too thick

Far to thin material

Very thin and too big for my 5’ 2” frame

Durability4%−0.03

Don't last long

Not going to be very durable

Wore one for work and put my mobile phone in pocket and its ripped it

Love

Quality-Overall30%+1.67

These aprpns are very good quality

Look well made

Decent quality

Value For Money11%+0.43

Good value

Excellent value

Value for money

Size-Overall7%−0.10

Good Fit

The size is generous

Brilliant for plus size people

Advertised Vs Actual Product7%+0.61

It does the job

As described

just what I needed

Pockets/Compartments5%+0.18

a really good size with those pockets

Phone pocket very handy

Very attractive and 2 pockets

Return

1.3% Return rate 35% Fixable by listing

Material Quality25%▆▄▅▆▆█
Size-Overall22%▇▅▆██▇

Very small

ties too short

They come up very short

Quality-Overall19%▇▆█▅▅▃

Cheap crap

A bit cheap and cheerful

Poor quality

Thin5%▆▆▇▇▃█
Color4%▂█▄▃▆▃

FAQ

Common Apron questions

Answered from the same tracked data.