How competitive is the Anti Vibration Mat niche on Amazon United Kingdom?

23 brands and 36 sellers compete in Anti Vibration Mat on Amazon United Kingdom. The top 5 Anti Vibration Mat products take 54% of clicks and its top 5 brands hold 56% of demand.

What do buyers complain about in Anti Vibration Mat?

Anti Vibration Mat buyers on Amazon United Kingdom complain most about Noise Level, Thickness, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 1.7%.

What does it cost to enter the Anti Vibration Mat niche?

Anti Vibration Mat sells for £13.94 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.28–£29.06. The average incumbent carries 1,073 reviews — the moat a new listing must climb.

Anti Vibration Mat

Anti Vibration Mat shows low returns (1.7%), but a small market ($69K/yr) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Anti Vibration Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anti Vibration Mat is a £69K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Anti Vibration Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.1% over the last 90 days and 3.8% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr8K

Search volume / yr-14.1%130K

Conversion rate3.8%

Avg price£13.94

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers23 · 36

Top-5 product click share54%

Open market44%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Top Anti Vibration Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Paxanpax Universal anti-vibration washing machine mat 600 x 600 x 6 mm Black 74-UN-10

Price: £10.88
Rating: 4.2/5
Reviews: 2,948
Age: 13y ago

4 Anti Vibration Mat for Washing Machine & Tumble Dryer 90x90x15 mm - Universal Rubber Mat Anti Slip Feet Pad Made in Germany

Price: £5.28
Rating: 4.1/5
Reviews: 345
Age: 1y ago

TOBWOLF Double-Sided Non-Slip Washing Machine Mat 60 x 60 CM

Price: £15.20
Rating: 4.4/5
Reviews: 91
Age: 1y ago

Hinrichs Anti Vibration Mat for Washing Machines - 60x60x0 6cm - Washing Machine Mat - Can Be Cut to Size -Rubber Mat

Price: £11.48
Rating: 4.1/5
Reviews: 6,657
Age: 7y ago

Hahorpa 2Pcs Treadmill Mat Floor Protector Anti Vibration Turbo Trainer Mat Non-Slip Double-Sided Silicone Exercise Mats Thick Stable Gym Floor Mats for Fitness Equipment Indoor Cycling Home

Price: £13.58
Rating: 4.8/5
Reviews: 81
Age: 9mo ago

Newest

by launch date

Anti Vibration Washing Machine Mat 60x60cm Non-Slip Rubber Base

Price: £14.31
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Hahorpa 43*120cm Treadmill Mat Floor Protector Anti Vibration Turbo Trainer Mat Non-Slip Double-Sided Silicone Exercise Mats Thick Stable Gym Floor Mats for Fitness Equipment Indoor Cycling Home

Price: £12.45
Rating: 4.8/5
Reviews: 81
Age: 4mo ago

Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat

Price: £13.61
Rating: 4.5/5
Reviews: 345
Age: 6mo ago

Stepwaver Treadmill Mat for Carpet 180x75cm Non-slip Walking Pad Mat

Price: £18.20
Rating: 4.5/5
Reviews: 345
Age: 6mo ago

Anti Vibration Mat for Washing Machine Double-sided non-Slip Anti Vibration Pad 60x60x0 5cm Easy Cut to Size Silicone Mat

Price: £16.95
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 rising

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

54%

Top 20: 92%

Open market

35%

acerto13%
FUX13%
TOBWOLF11%
Hinrichs10%
LouMaxx9%
Hahorpa9%

Anti Vibration Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR3.8%Products30Brands23Top 5 Brands56%OOS Rate5.0%Rating4.3★Reviews1,073Avg BSR#60

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Anti Vibration Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

anti vibration mat44K/yr +6.2%4.3% conv.
washing machine mat16K/yr -31.2%3.5% conv.
anti-vibration mat12K/yr -5.9%2.7% conv.
washing machine anti vibration mat11K/yr -42.7%5.1% conv.
washing machine vibration mat9K/yr -30.6%5.6% conv.
anti vibration mat washing machine10K/yr -24.3%5.1% conv.
washing machine mat anti vibration9K/yr -28.3%7.2% conv.
vibration mat6K/yr +33.7%2.8% conv.
antivibration mat for washing machine5K/yr -14.9%5.7% conv.
sound absorbing mat4K/yr -22.6%1.1% conv.

What reviews say buyers love and hate about Anti Vibration Mat

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall25%

“Good quality and easy to place under washing machine”

Advertised Vs Actual Product12%

“Works as advertised”

Value For Money11%

“Worth the money”

Noise Level9%

“They have reduced noise levels”

Size-Overall8%

“It fits”

What buyers complain about

68% of reviews

Noise Level15%

“Still noisy”

Thickness11%

“could do being double thickness”

Functionality-Overall10%

“Doesnt work”

Size-Overall9%

“Bigger than I realised - I should have got my tape measure out”

Quality-Overall8%

“cheap”

Anti Vibration Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

42%

2Functionality-Overall

12%

3Thickness

4Quality-Overall

5Compatibility-Overall

Common Anti Vibration Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anti Vibration Mat 51/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.