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Anti Vibration Mat

Maybe

Returns run at only 1.7% of orders. But shoppers spend only $69K a year here, so Anti Vibration Mat is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£69K/yr130K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
54%top-5 click share · 23 brands · 36 sellers

Flapen Score

Anti Vibration Mat against its category

The dotted line is the Home & Garden average. Past it, Anti Vibration Mat is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Vibration Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Vibration Mat 130K times last year and spent an estimated £69K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.8%
Market size, estimated
£69Ka year
Peak month
January1.7× the quietest month
Top search term
anti vibration mat44K searches a year

02 · Price

A sale here is worth £13.94.

Listings sell for £13.94 on average, from £5.28 to £29.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.94 that is £3K to £7K a year per listing.

Average price
£13.94under the $15 to $100 sweet spot
Price range
£5.28–£29.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #60 within Doormats. It carries 1,073 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
5.0%
Average rank
#60in Doormats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,073per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Anti Vibration Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 rising

Sellers

36

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

54%

Top 20: 92%

Open market

35%

  • acerto13%
  • FUX13%
  • TOBWOLF11%
  • Hinrichs10%
  • LouMaxx9%
  • Hahorpa9%

Demand

Anti Vibration Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Anti Vibration Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti vibration mat44K/yr
  • washing machine mat16K/yr
  • anti-vibration mat12K/yr
  • washing machine anti vibration mat11K/yr
  • washing machine vibration mat9K/yr
  • anti vibration mat washing machine10K/yr
  • washing machine mat anti vibration9K/yr
  • vibration mat6K/yr
  • antivibration mat for washing machine5K/yr
  • sound absorbing mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Vibration Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level15%+0.27

Still noisy

it makes a lot of noise

While these havent reduced the noise much

Thickness11%−0.09

could do being double thickness

it is as thick as a hoody

would just have liked it to have been a bit thicker

Functionality-Overall10%−0.17

Doesnt work

neither worked as the floor even after being laid is never fully level

didnt really work on my washing machine

Size-Overall9%−0.08

Bigger than I realised - I should have got my tape measure out

These can be slightly difficult to fit on the back legs

Not fit for purpose

Quality-Overall8%+1.66

cheap

Not a quality item

Rubbish quality

Love

Quality-Overall25%+1.66

Good quality and easy to place under washing machine

Looks well made

Excellent product

Advertised Vs Actual Product12%+0.56

Works as advertised

It does the job

As expected

Value For Money11%+1.06

Worth the money

Good price

Excellent value for money

Noise Level9%+0.27

They have reduced noise levels

Noise reduction

Much quieter

Size-Overall8%−0.08

It fits

Perfect size for my compact treadmill

Easy to fit

Return

1.7% Return rate 51% Fixable by listing

Size-Overall42%▅▅█▅▇█

Bigger than I realised - I should have got my tape measure out

These can be slightly difficult to fit on the back legs

Not fit for purpose

Functionality-Overall12%█▆▃▄▄▃

Doesnt work

neither worked as the floor even after being laid is never fully level

didnt really work on my washing machine

Thickness8%▅█▆▄█▇

could do being double thickness

it is as thick as a hoody

would just have liked it to have been a bit thicker

Quality-Overall7%▆▅▂█▆▃

cheap

Not a quality item

Rubbish quality

Compatibility-Overall4%▅▅▆██▃

FAQ

Common Anti Vibration Mat questions

Answered from the same tracked data.