Is anti vibration mat profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the anti vibration mat niche?

23 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in anti vibration mat?

Top complaints mined from reviews: Noise Level, Thickness, Functionality-Overall. The return rate is 1.7%.

When does demand for anti vibration mat peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the anti vibration mat niche?

Listings span £5.28–£29.06; the average listing price is £13.94 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.

anti vibration mat

Worth a look

Shows low returns (1.7%), but a small market ($69K/yr) keeps it on the watch list.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.94

avg listing price — sweet spot $15–$100

Review moat

Good1,073.43

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.28–£29.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Market size

Bad£69K

£69K/yr · 130K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, anti vibration mat is a £69K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

anti vibration mat market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £84K–£112K; units × avg price
Conversion rate: 3.8%
Avg BSR: #60
Page quality: 0%
Prime: 80%
Sponsored: 87%
Out of stock: 5.0%
Avg brand age: 35 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

54%

Top 20: 92%

Open market

35%

acerto13%
FUX13%
TOBWOLF11%
Hinrichs10%
LouMaxx9%
Hahorpa9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top anti vibration mat search terms

anti vibration mat44K/yr +6.2%4.3% conv.
washing machine mat16K/yr -31.2%3.5% conv.
anti-vibration mat12K/yr -5.9%2.7% conv.
washing machine anti vibration mat11K/yr -42.7%5.1% conv.
washing machine vibration mat9K/yr -30.6%5.6% conv.
anti vibration mat washing machine10K/yr -24.3%5.1% conv.
washing machine mat anti vibration9K/yr -28.3%7.2% conv.
vibration mat6K/yr +33.7%2.8% conv.
antivibration mat for washing machine5K/yr -14.9%5.7% conv.
sound absorbing mat4K/yr -22.6%1.1% conv.

All search terms

Top anti vibration mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paxanpax Universal anti-vibration washing machine mat 600 x 600 x 6 mm Black 74-UN-10

acerto£10.884.2★2,948 rev

4 Anti Vibration Mat for Washing Machine & Tumble Dryer 90x90x15 mm - Universal Rubber Mat Anti Slip Feet Pad Made in Germany

FUX£5.284.1★345 rev

TOBWOLF Double-Sided Non-Slip Washing Machine Mat 60 x 60 CM

TOBWOLF£15.204.4★91 rev

Hinrichs Anti Vibration Mat for Washing Machines - 60x60x0 6cm - Washing Machine Mat - Can Be Cut to Size -Rubber Mat

Hinrichs£11.484.1★6,657 rev

Hahorpa 2Pcs Treadmill Mat Floor Protector Anti Vibration Turbo Trainer Mat Non-Slip Double-Sided Silicone Exercise Mats Thick Stable Gym Floor Mats for Fitness Equipment Indoor Cycling Home

Hahorpa£13.584.8★81 rev

Newest

by launch date

Anti Vibration Washing Machine Mat 60x60cm Non-Slip Rubber Base

Veyera£14.310 rev

3mo ago

Hahorpa 43*120cm Treadmill Mat Floor Protector Anti Vibration Turbo Trainer Mat Non-Slip Double-Sided Silicone Exercise Mats Thick Stable Gym Floor Mats for Fitness Equipment Indoor Cycling Home

Hahorpa£12.4581 rev

4mo ago

Stepwaver Treadmill Mat for Carpet 120x60cm Non-slip Walking Pad Mat

Stepwaver£13.61345 rev

6mo ago

Stepwaver Treadmill Mat for Carpet 180x75cm Non-slip Walking Pad Mat

Stepwaver£18.20345 rev

6mo ago

Anti Vibration Mat for Washing Machine Double-sided non-Slip Anti Vibration Pad 60x60x0 5cm Easy Cut to Size Silicone Mat

BUERPINKING£16.950 rev

7mo ago

What buyers say about anti vibration mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality and easy to place under washing machine”

Advertised Vs Actual Product12%

“Works as advertised”

Value For Money11%

“Worth the money”

Noise Level9%

“They have reduced noise levels”

Size-Overall8%

“It fits”

Efficiency4%

“works very well”

Thickness4%

“This mat was a good thickness and size,”

Assembly/Installation3%

“easy to install”

Ease Of Use2%

“easy to use”

Washability2%

“Washing machine is so much quieter”

What buyers complain about

Noise Level15%

“Still noisy”

Thickness11%

“could do being double thickness”

Functionality-Overall10%

“Doesnt work”

Size-Overall9%

“Bigger than I realised - I should have got my tape measure out”

Quality-Overall8%

“cheap”

Value For Money3%

“Could be cheaper”

Washability3%

“The washing machine no longer moves”

Durability3%

“1 year later the edges have started crumbling apart lasted a while”

Assembly/Installation3%

“I found it about 10cm too small to install”

Ease Of Use3%

“hard of how to insert this under the machine”

Top return reasons

Size-Overall42%

Functionality-Overall12%

Thickness8%

Quality-Overall7%

Compatibility-Overall4%

Thin3%

Defective Material/Parts3%

Strength3%

Advertised Vs Actual Product3%

Material Quality2%

Common questions

Is anti vibration mat profitable to sell on Amazon United Kingdom?: The niche generates £69K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the anti vibration mat niche?: 23 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in anti vibration mat?: Top complaints mined from reviews: Noise Level, Thickness, Functionality-Overall. The return rate is 1.7%.
When does demand for anti vibration mat peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the anti vibration mat niche?: Listings span £5.28–£29.06; the average listing price is £13.94 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.