Anti Slip Rug Underlay
FailDemand is soft, at -25.1% this quarter, so Anti Slip Rug Underlay is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £241K/yr332K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 29 sellers
Flapen Score
Anti Slip Rug Underlay against its category
The dotted line is the Home & Garden average. Past it, Anti Slip Rug Underlay is stronger. Inside it, weaker.
Market
The Anti Slip Rug Underlay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Slip Rug Underlay 332K times last year and spent an estimated £241K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 332K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £241Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- anti slip rug underlay112K searches a year
02 · Price
A sale here is worth £7.95.
Listings sell for £7.95 on average, from £4.11 to £24.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.95 that is £12K to £16K a year per listing.
- Average price
- £7.95under the $15 to $100 sweet spot
- Price range
- £4.11–£24.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Rugs, Pads & Protectors. It carries 5,591 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Rugs, Pads & Protectors
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,591per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Anti Slip Rug Underlay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
- Price
- £6.73
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 1y ago
MAIYADUO 60x150 cm Rug Anti Slip Non Slip Mat Liner Carpet Gripper Underlay for Hard Floors Rug Gripper For Wooden Floors
- Price
- £4.87
- Rating
- 4.0/5
- Reviews
- 4,592
- Age
- 4y ago
fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
- Price
- £5.31
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 1y ago
Vacuum Tech Rug Pad Gripper For Hardwood Floors No Damage New Materials to Non Slip Rug Pads Under Rug Carpet Tape : Keep Your Rug in Place & Make Corner Flat
- Price
- £7.53
- Rating
- 4.0/5
- Reviews
- 79,486
- Age
- 8y ago
DIY Doctor XXL Rug Gripper (1 Pack) 200x200cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 1,777
- Age
- 5y ago
Trending
90-day click momentum
Non Slip Mat Multipurpose PVC Anti Slip Rug Underlay Waterproof Grip Mat Liner Cut-to-Size Non Slip Matting for Rugs Drawers Shelves Home & Office (Black 30cm x 150cm)
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 4mo ago
fowong Anti Slip Rug Underlay 160 x 230cm Large Non Slip Matting for Hard Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
- Price
- £12.25
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 7mo ago
DIY Doctor Rug Gripper (1 Pack) 160x60cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors
- Price
- £4.95
- Rating
- 4.2/5
- Reviews
- 10,063
- Age
- 4mo ago
Rug Anti Slip Underlay 150 x 100 cm Non Slip Underlay for Rugs Non Slip Rug Underlay Multipurpose Rug Underlay Anti Slip for Hard Floors Drawers Shelves and Carpets
- Price
- £5.89
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 7mo ago
150x200 CM Non-Slip Rug Underlay with Open Weave Design for Enhanced Grip on Wooden Floors Shelves and Car Interiors
- Price
- £4.82
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 11mo ago
Newest
by launch dateDIY Doctor Rug Gripper (1 Pack) 160x60cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors
- Price
- £4.95
- Rating
- 4.2/5
- Reviews
- 10,063
- Age
- 4mo ago
Non Slip Mat Multipurpose PVC Anti Slip Rug Underlay Waterproof Grip Mat Liner Cut-to-Size Non Slip Matting for Rugs Drawers Shelves Home & Office (Black 30cm x 150cm)
- Price
- £4.11
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 4mo ago
fowong Anti Slip Rug Underlay 160 x 230cm Large Non Slip Matting for Hard Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
- Price
- £12.25
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 7mo ago
Rug Anti Slip Underlay 150 x 100 cm Non Slip Underlay for Rugs Non Slip Rug Underlay Multipurpose Rug Underlay Anti Slip for Hard Floors Drawers Shelves and Carpets
- Price
- £5.89
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 7mo ago
150x200 CM Non-Slip Rug Underlay with Open Weave Design for Enhanced Grip on Wooden Floors Shelves and Car Interiors
- Price
- £4.82
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
29
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- fowong31%
- MAIYADUO25%
- DIY Doctor11%
- Home Techpro8%
- banpa4%
- Ruitena4%
Demand
Anti Slip Rug Underlay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Anti Slip Rug Underlay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anti slip rug underlay112K/yr
- non slip rug underlay71K/yr
- rug underlay32K/yr
- rug anti slip underlay19K/yr
- rug underlay anti slip for hard floors15K/yr
- under rug anti slip mat13K/yr
- rug non slip underlay10K/yr
- rug pad10K/yr
- rug pads7K/yr
- rug underlay anti slip for carpet5K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Slip Rug Underlay
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good,doesnt serve the purpose
Doesn't do the job
Did not work
Very poor grip
stopped gripping
doesnt grip it
Did NOT stick
sticks to the floor
not sticky enough
two days in it stopped working
Doesn't last
after 2/3 weeks is ineffective
they do seem expensive
although more expensive
pricing isn't great
Love
Anti slip
Doesn't slip
Really good grippers
works exactly as intended
As described
Much better than expected
well made
Excellent product
No complaints
Worth it
Good price
Excellent value for money
do the job well
Does the job good
Works really well
Return
0.7% Return rate 25% Fixable by listing
Not good,doesnt serve the purpose
Doesn't do the job
Did not work
Did NOT stick
sticks to the floor
not sticky enough
Very poor grip
stopped gripping
doesnt grip it
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Slip Rug Underlay questions
Answered from the same tracked data.