anti slip rug underlay
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay£4.11–£24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£241K£241K/yr · 332K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,590.7avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, anti slip rug underlay is a £241K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
anti slip rug underlay market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £239K–£318K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
29
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- fowong31%
- MAIYADUO25%
- DIY Doctor11%
- Home Techpro8%
- banpa4%
- Ruitena4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top anti slip rug underlay search terms
- anti slip rug underlay112K/yr
- non slip rug underlay71K/yr
- rug underlay32K/yr
- rug anti slip underlay19K/yr
- rug underlay anti slip for hard floors15K/yr
- under rug anti slip mat13K/yr
- rug non slip underlay10K/yr
- rug pad10K/yr
- rug pads7K/yr
- rug underlay anti slip for carpet5K/yr
Top anti slip rug underlay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
fowong Anti Slip Rug Underlay 120 x 180cm Large Rug Pads for Wooden Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£6.734.4★101 rev
MAIYADUO 60x150 cm Rug Anti Slip Non Slip Mat Liner Carpet Gripper Underlay for Hard Floors Rug Gripper For Wooden Floors
MAIYADUO£4.874.0★4,592 rev
fowong Non Slip Rug Underlay 80 x 150cm PVC Rug Pads Multipurpose Anti Slip Rug Underlay Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£5.313.9★30 rev
Vacuum Tech Rug Pad Gripper For Hardwood Floors No Damage New Materials to Non Slip Rug Pads Under Rug Carpet Tape : Keep Your Rug in Place & Make Corner Flat
Home Techpro£7.534.0★79,486 rev
DIY Doctor XXL Rug Gripper (1 Pack) 200x200cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors
DIY Doctor£8.654.2★1,777 rev
Newest
by launch date
DIY Doctor Rug Gripper (1 Pack) 160x60cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors
DIY Doctor£4.9510,063 rev
Non Slip Mat Multipurpose PVC Anti Slip Rug Underlay Waterproof Grip Mat Liner Cut-to-Size Non Slip Matting for Rugs Drawers Shelves Home & Office (Black 30cm x 150cm)
JITIFAZH£4.1113 rev
fowong Anti Slip Rug Underlay 160 x 230cm Large Non Slip Matting for Hard Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£12.257 rev
Rug Anti Slip Underlay 150 x 100 cm Non Slip Underlay for Rugs Non Slip Rug Underlay Multipurpose Rug Underlay Anti Slip for Hard Floors Drawers Shelves and Carpets
LCATNS£5.8937 rev
150x200 CM Non-Slip Rug Underlay with Open Weave Design for Enhanced Grip on Wooden Floors Shelves and Car Interiors
Reyuvidep£4.827 rev
Trending
90-day click momentumNon Slip Mat Multipurpose PVC Anti Slip Rug Underlay Waterproof Grip Mat Liner Cut-to-Size Non Slip Matting for Rugs Drawers Shelves Home & Office (Black 30cm x 150cm)
JITIFAZH£4.114.4★
fowong Anti Slip Rug Underlay 160 x 230cm Large Non Slip Matting for Hard Floors Multipurpose Control Underlay Gripper For Home Office Car Pallet Drawer Liners - White
fowong£12.254.4★
DIY Doctor Rug Gripper (1 Pack) 160x60cm Non-Slip Matting Roll Anti Slip Rug Underlay for Hardwood Tile & Laminate Rug Grip Stopper & Non-Slip Mat for Floors
DIY Doctor£4.954.2★
Rug Anti Slip Underlay 150 x 100 cm Non Slip Underlay for Rugs Non Slip Rug Underlay Multipurpose Rug Underlay Anti Slip for Hard Floors Drawers Shelves and Carpets
LCATNS£5.894.2★
150x200 CM Non-Slip Rug Underlay with Open Weave Design for Enhanced Grip on Wooden Floors Shelves and Car Interiors
Reyuvidep£4.824.7★
What buyers say about anti slip rug underlay
What buyers praise and complain about, mined from review topics.What buyers love
“Anti slip”
“works exactly as intended”
“well made”
“Worth it”
“do the job well”
“Easy to use”
“They appear very adhesive”
“Good size”
“Does the Job”
“Super durable”
What buyers complain about
“Not good,doesnt serve the purpose”
“Very poor grip”
“Did NOT stick”
“two days in it stopped working”
“they do seem expensive”
“Absolute rubbish, a complete waste of time”
“Not as strong as advertised”
“Not thick”
“was virtually impossible to remove”
“It does NOT do what it says on the tin”
Top return reasons
Common questions
- Is anti slip rug underlay profitable to sell on Amazon United Kingdom?
- The niche generates £241K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the anti slip rug underlay niche?
- 16 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in anti slip rug underlay?
- Top complaints mined from reviews: Functionality-Overall, Grip, Adhesion/Stickiness. The return rate is 0.7%.
- When does demand for anti slip rug underlay peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the anti slip rug underlay niche?
- Listings span £4.11–£24.42; the average listing price is £7.95 (sweet spot $15–$100). The average incumbent carries 5,591 reviews — the moat a new listing must climb.