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Anti Slip Rug Underlay

Fail

Demand is soft, at -25.1% this quarter, so Anti Slip Rug Underlay is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£241K/yr332K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
63%top-5 click share · 16 brands · 29 sellers

Flapen Score

Anti Slip Rug Underlay against its category

The dotted line is the Home & Garden average. Past it, Anti Slip Rug Underlay is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Slip Rug Underlay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Slip Rug Underlay 332K times last year and spent an estimated £241K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
9.1%
Market size, estimated
£241Ka year
Peak month
November2.1× the quietest month
Top search term
anti slip rug underlay112K searches a year

02 · Price

A sale here is worth £7.95.

Listings sell for £7.95 on average, from £4.11 to £24.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.95 that is £12K to £16K a year per listing.

Average price
£7.95under the $15 to $100 sweet spot
Price range
£4.11–£24.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£16K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Rugs, Pads & Protectors. It carries 5,591 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Rugs, Pads & Protectors
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,591per listing
Listings tracked
20

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Anti Slip Rug Underlay products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

29

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

18%

  • fowong31%
  • MAIYADUO25%
  • DIY Doctor11%
  • Home Techpro8%
  • banpa4%
  • Ruitena4%

Demand

Anti Slip Rug Underlay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Anti Slip Rug Underlay search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anti slip rug underlay112K/yr
  • non slip rug underlay71K/yr
  • rug underlay32K/yr
  • rug anti slip underlay19K/yr
  • rug underlay anti slip for hard floors15K/yr
  • under rug anti slip mat13K/yr
  • rug non slip underlay10K/yr
  • rug pad10K/yr
  • rug pads7K/yr
  • rug underlay anti slip for carpet5K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Slip Rug Underlay

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Grip”
22%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Not good,doesnt serve the purpose”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Anti Slip Rug Underlay questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data