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Anti Slip Rug Underlay

soft demand (-25.1% this quarter) — Anti Slip Rug Underlay doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 45Growth 12Conversion 84Competition 36Returns 96Price range 46Avg price 22Brand share 45Review moat 24Quality gap 82
This niche Category average

Is Anti Slip Rug Underlay profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anti Slip Rug Underlay is a £241K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.

Anti Slip Rug Underlay: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.1% over the last 90 days and 9.1% of searches end in a purchase.

£241K

revenue / yr

Units sold / yr40K
Search volume / yr-25.1%332K
Conversion rate9.1%
Avg price£7.95

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers16 · 29
Top-5 product click share63%
Open market22%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)5· 1 succeeded
Avg rating4.2★
Avg reviews5,591

Top Anti Slip Rug Underlay products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£24K£48K£72K£96K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

29

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • fowong31%
  • MAIYADUO25%
  • DIY Doctor11%
  • Home Techpro8%
  • banpa4%
  • Ruitena4%

Anti Slip Rug Underlay demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume332KCVR9.1%Products20Brands16Top 5 Brands78%OOS Rate0.0%Rating4.2★Reviews5,591Avg BSR#14
10K6KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Top Anti Slip Rug Underlay search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anti slip rug underlay112K/yr
  • non slip rug underlay71K/yr
  • rug underlay32K/yr
  • rug anti slip underlay19K/yr
  • rug underlay anti slip for hard floors15K/yr
  • under rug anti slip mat13K/yr
  • rug non slip underlay10K/yr
  • rug pad10K/yr
  • rug pads7K/yr
  • rug underlay anti slip for carpet5K/yr

What reviews say buyers love and hate about Anti Slip Rug Underlay

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Grip20%

Anti slip

Advertised Vs Actual Product14%

works exactly as intended

Quality-Overall14%

well made

Value For Money10%

Worth it

Efficiency7%

do the job well

What buyers complain about

82% of reviews
Functionality-Overall22%

Not good,doesnt serve the purpose

Grip17%

Very poor grip

Adhesion/Stickiness15%

Did NOT stick

Durability7%

two days in it stopped working

Value For Money6%

they do seem expensive

Anti Slip Rug Underlay return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Size-Overall
21%
3Adhesion/Stickiness
19%
4Grip
12%
5Compatibility-Overall
4%

Common Anti Slip Rug Underlay questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anti Slip Rug Underlay 49/100 on Amazon United Kingdom — Skip it. The niche generates £241K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -25.1% over the last 90 days.
Search demand for Anti Slip Rug Underlay on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.1× the quietest.