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Anti Allergy Pillow

Fail

The top 5 brands take 100% of clicks, so Anti Allergy Pillow is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£69K/yr54K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
85%top-5 click share · 5 brands · 9 sellers

Flapen Score

Anti Allergy Pillow against its category

The dotted line is the Home & Garden average. Past it, Anti Allergy Pillow is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Allergy Pillow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Allergy Pillow 54K times last year and spent an estimated £69K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
10.1%
Market size, estimated
£69Ka year
Peak month
January1.9× the quietest month
Top search term
anti allergy pillow32K searches a year

02 · Price

A sale here is worth £12.81.

Listings sell for £12.81 on average, from £8.57 to £20.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.81 that is £3K to £6K a year per listing.

Average price
£12.81under the $15 to $100 sweet spot
Price range
£8.57–£20.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Home Textiles. It carries 8,209 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#32in Home Textiles
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,209per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Anti Allergy Pillow products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Silentnight40%
  • Slumberdown36%
  • Adam Home18%
  • SK Stores3%
  • Linens Limited3%
  • Open — no brand owns it (0%)

Demand

Anti Allergy Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Anti Allergy Pillow search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anti allergy pillow32K/yr
  • anti allergy pillows7K/yr
  • allergy pillows4K/yr
  • pillows anti allergy4K/yr
  • anti allergy pillows 2 pack8K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Allergy Pillow

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“poor quality control where they were made”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anti Allergy Pillow questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data