Anti Allergy Pillow
FailThe top 5 brands take 100% of clicks, so Anti Allergy Pillow is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £69K/yr54K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 9 sellers
Flapen Score
Anti Allergy Pillow against its category
The dotted line is the Home & Garden average. Past it, Anti Allergy Pillow is stronger. Inside it, weaker.
Market
The Anti Allergy Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anti Allergy Pillow 54K times last year and spent an estimated £69K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £69Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- anti allergy pillow32K searches a year
02 · Price
A sale here is worth £12.81.
Listings sell for £12.81 on average, from £8.57 to £20.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.81 that is £3K to £6K a year per listing.
- Average price
- £12.81under the $15 to $100 sweet spot
- Price range
- £8.57–£20.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Home Textiles. It carries 8,209 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 20%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Home Textiles
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,209per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Anti Allergy Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Slumberdown Anti Allergy Pillows 2 Pack - Allergy UK Approved Medium Support Back Sleeper Pillows for Allergy Sufferers | Anti Bacterial Cover UK-Made & Washable (48 x 74cm)
- Price
- £11.19
- Rating
- 4.3/5
- Reviews
- 5,180
- Age
- 6y ago

Silentnight Anti Allergy Pillows 2 Pack Allergy UK Approved Fibres Medium Support Anti Bacterial Bed Pillow Pair for Stomach Back and Side Sleepers - Machine Washable Hypoallergenic - Pack of 2
- Price
- £12.39
- Rating
- 4.4/5
- Reviews
- 11,871
- Age
- 10y ago

Adam Home Pillows 2 Pack Hotel Quality with Quilted Cover Hypoallergenic & Dust Mite Resistant Filling Ideal for Stomach Back and Side Sleepers Down Alternative Hotel Pillows
- Price
- £11.12
- Rating
- 4.3/5
- Reviews
- 31,279
- Age
- 7y ago

Silentnight Anti Allergy Pillows 4 Pack - Medium Support Anti-Bacterial Pillows for Side Back and Front Sleepers - Allergy UK Approved Fibres - Pack of 4 - Standard Size
- Price
- £20.58
- Rating
- 4.4/5
- Reviews
- 11,871
- Age
- 10y ago

Slumberdown Anti Allergy Pillows 4 Pack - Allergy UK Approved Medium Support Back Sleeper Pillows for Allergy Sufferers | Anti Bacterial Cover UK-Made & Washable (48 x 74cm)
- Price
- £16.66
- Rating
- 4.3/5
- Reviews
- 5,180
- Age
- 6y ago
Trending
90-day click momentum
Slumberdown Anti Allergy Pillows 4 Pack - Allergy UK Approved Medium Support Back Sleeper Pillows for Allergy Sufferers | Anti Bacterial Cover UK-Made & Washable (48 x 74cm)
- Price
- £16.66
- Rating
- 4.3/5
- Reviews
- 5,180
- Age
- 6y ago

SK Stores Quilted Pillows- Hotel Quality Premium Hollowfibre Filled Pillows for Side Stomach and Back Sleeper Down Alternative Bed Pillow (Pack of 2)
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10mo ago

Linens Limited - Soft Pillows 2 Pack Made in the UK Allergy Fresh Soft and Firm with Orthopedic Support Anti Allergy Hollowfibre Machine Washable (White)
- Price
- £8.57
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 16y ago

Silentnight Anti Allergy Pillows 4 Pack - Medium Support Anti-Bacterial Pillows for Side Back and Front Sleepers - Allergy UK Approved Fibres - Pack of 4 - Standard Size
- Price
- £20.58
- Rating
- 4.4/5
- Reviews
- 11,871
- Age
- 10y ago

Silentnight Anti Allergy Pillow Protector - Ideal for Allergy and Asthma Sufferers Protecting Against Bacteria and Dust Mites - Machine Washable 2 Pack
- Price
- £8.90
- Rating
- 4.6/5
- Reviews
- 2,577
- Age
- 8y ago
Newest
by launch date
SK Stores Quilted Pillows- Hotel Quality Premium Hollowfibre Filled Pillows for Side Stomach and Back Sleeper Down Alternative Bed Pillow (Pack of 2)
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 263
- Age
- 10mo ago

Adam Home Pillows 4 Pack Hotel Quality Side Sleeper Bounce Back Bed Pillow Hypoallergenic & Anti Dust Mite Resistant Premium Filled Hotel Pillows Pack of 4
- Price
- £14.00
- Rating
- 4.5/5
- Reviews
- 5,808
- Age
- 2y ago

Slumberdown Pillows 2 Pack Hotel Quality Firm Plump Hypoallergenic Pillows for Back & Side Sleepers Sleep Better. Feel Better
- Price
- £13.18
- Rating
- 4.4/5
- Reviews
- 8,044
- Age
- 2y ago

Slumberdown Anti Allergy Pillows 4 Pack - Allergy UK Approved Medium Support Back Sleeper Pillows for Allergy Sufferers | Anti Bacterial Cover UK-Made & Washable (48 x 74cm)
- Price
- £16.66
- Rating
- 4.3/5
- Reviews
- 5,180
- Age
- 6y ago

Slumberdown Anti Allergy Pillows 2 Pack - Allergy UK Approved Medium Support Back Sleeper Pillows for Allergy Sufferers | Anti Bacterial Cover UK-Made & Washable (48 x 74cm)
- Price
- £11.19
- Rating
- 4.3/5
- Reviews
- 5,180
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Silentnight40%
- Slumberdown36%
- Adam Home18%
- SK Stores3%
- Linens Limited3%
- Open — no brand owns it (0%)
Demand
Anti Allergy Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Anti Allergy Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anti allergy pillow32K/yr
- anti allergy pillows7K/yr
- allergy pillows4K/yr
- pillows anti allergy4K/yr
- anti allergy pillows 2 pack8K/yr
Reviews and returns
What reviews say buyers love and hate about Anti Allergy Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor quality control where they were made
Total rubbish and I would NOT recommend
Low quality
Very uncomfortable
within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable
not very comfortable feel like Im sleeping on a brick
Pillows,-with little support
I wanted a firmer pillow
The pillows received were very flat
A bit too firm for me
Too hard
Not as soft as everyone says
One pillow was smaller than the other
Not fit for purpose
too big
Love
Amazing quality
Exactly as described good quality good condition good value very comfortable pillows excellent
These are well made
Nice & comfortable
comfortable to sleep on
Very comfortable with just the right amount of support
Good price
Great value for the money
Excellent value
Nice pillows with good support
Firm pillows
Pillows feel firm
Blissful sleep
Good Nights Sleep
so far sleep has improved
Return
0.1% Return rate 23% Fixable by listing
Pillows,-with little support
I wanted a firmer pillow
The pillows received were very flat
One pillow was smaller than the other
Not fit for purpose
too big
poor quality control where they were made
Total rubbish and I would NOT recommend
Low quality
Very uncomfortable
within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable
not very comfortable feel like Im sleeping on a brick
A bit too firm for me
Too hard
Not as soft as everyone says
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anti Allergy Pillow questions
Answered from the same tracked data.









