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Anti Allergy Pillow

Fail

The top 5 brands take 100% of clicks, so Anti Allergy Pillow is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£69K/yr54K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
85%top-5 click share · 5 brands · 9 sellers

Flapen Score

Anti Allergy Pillow against its category

The dotted line is the Home & Garden average. Past it, Anti Allergy Pillow is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Allergy Pillow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Allergy Pillow 54K times last year and spent an estimated £69K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
10.1%
Market size, estimated
£69Ka year
Peak month
January1.9× the quietest month
Top search term
anti allergy pillow32K searches a year

02 · Price

A sale here is worth £12.81.

Listings sell for £12.81 on average, from £8.57 to £20.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.81 that is £3K to £6K a year per listing.

Average price
£12.81under the $15 to $100 sweet spot
Price range
£8.57–£20.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Home Textiles. It carries 8,209 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#32in Home Textiles
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,209per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Anti Allergy Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Silentnight40%
  • Slumberdown36%
  • Adam Home18%
  • SK Stores3%
  • Linens Limited3%
  • Open — no brand owns it (0%)

Demand

Anti Allergy Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Anti Allergy Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti allergy pillow32K/yr
  • anti allergy pillows7K/yr
  • allergy pillows4K/yr
  • pillows anti allergy4K/yr
  • anti allergy pillows 2 pack8K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Allergy Pillow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.38

poor quality control where they were made

Total rubbish and I would NOT recommend

Low quality

Comfort-Overall9%+1.43

Very uncomfortable

within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable

not very comfortable feel like Im sleeping on a brick

Cushion8%−0.05

Pillows,-with little support

I wanted a firmer pillow

The pillows received were very flat

Hard Feel7%−0.08

A bit too firm for me

Too hard

Not as soft as everyone says

Size-Overall7%

One pillow was smaller than the other

Not fit for purpose

too big

Love

Quality-Overall24%+1.38

Amazing quality

Exactly as described good quality good condition good value very comfortable pillows excellent

These are well made

Comfort-Overall24%+1.43

Nice & comfortable

comfortable to sleep on

Very comfortable with just the right amount of support

Value For Money10%+0.21

Good price

Great value for the money

Excellent value

Cushion9%−0.05

Nice pillows with good support

Firm pillows

Pillows feel firm

Sleep Quality5%+0.73

Blissful sleep

Good Nights Sleep

so far sleep has improved

Return

0.1% Return rate 23% Fixable by listing

Cushion16%█▆▇▅▄▆

Pillows,-with little support

I wanted a firmer pillow

The pillows received were very flat

Size-Overall13%▇▅▅▆█▅

One pillow was smaller than the other

Not fit for purpose

too big

Quality-Overall11%▅▆▆▆██

poor quality control where they were made

Total rubbish and I would NOT recommend

Low quality

Comfort-Overall10%█▆▇▄▆▃

Very uncomfortable

within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable

not very comfortable feel like Im sleeping on a brick

Hard Feel7%▅█▇▄▄▅

A bit too firm for me

Too hard

Not as soft as everyone says

FAQ

Common Anti Allergy Pillow questions

Answered from the same tracked data.