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Ant Traps Indoor

Pass

Ant Traps Indoor scores 74 out of 100, a Pass. Shoppers spend $1.7M a year here, search demand grew +369.3% this quarter, and returns run at 0.1% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£1.7M/yr1.1M searches / yr
90-day growth
+369.3%search demand this quarter
Competition
65%top-5 click share · 18 brands · 123 sellers

Flapen Score

Ant Traps Indoor against its category

The dotted line is the Home & Garden average. Past it, Ant Traps Indoor is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ant Traps Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ant Traps Indoor 1.1M times last year and spent an estimated £1.7M. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +369.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+369.3%
Conversion, latest week
16.5%
Market size, estimated
£1.7Ma year
Peak month
May151.0× the quietest month
Top search term
ant bait station513K searches a year

02 · Price

A sale here is worth £9.41.

Listings sell for £9.41 on average, from £2.57 to £27.30. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £9.41 that is £94K to £118K a year per listing.

Average price
£9.41under the $15 to $100 sweet spot
Price range
£2.57–£27.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£94K–£118K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #35 within Plant Protection & Pest Control. It carries 1,635 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
3.5%
Average rank
#35in Plant Protection & Pest Control
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,635per listing
Listings tracked
26

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ant Traps Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£84K£168K£252K£336K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

123

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 94%

Open market

22%

  • FERRIS23%
  • Vitax Ltd18%
  • NOPE!17%
  • Vitax11%
  • APXEL5%
  • HOME DEFENCE4%

Demand

Ant Traps Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 151.0×

Search terms

Top Ant Traps Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ant bait station513K/yr
  • ant traps143K/yr
  • ant traps indoor112K/yr
  • ant bait67K/yr
  • ant trap64K/yr
  • ant stop29K/yr
  • ant bait station indoor23K/yr
  • ant killer bait station21K/yr
  • ant stop bait station20K/yr
  • ant bait station outdoor13K/yr

Reviews and returns

What reviews say buyers love and hate about Ant Traps Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control45%+1.50

Ant baits dont work

the Ants are still everywhere

it doesn't work for ants

Functionality-Overall20%−0.66

dose not work

Doesnt work as expected

DID NOT WORK

Value For Money9%−0.08

Not worth the cost

is too expensive in recent years

Quite expensive,

Quality-Overall5%+0.87

quality control of product seems poor

Absolute rubbish and a waste of time

Poor quality

Leak-Proof4%

Leaked everywhere

Arrived completely leaking

Leaked

Love

Pest/Insect Control42%+1.50

No more ants

It killed the ants

Got rid of the ants

Quality-Overall13%+0.87

Very effective product

saw great reviews

Best quality

Advertised Vs Actual Product11%+0.89

totally works as advertised

As described

Does what it says

Value For Money8%−0.08

Good price

Cheap price

Good value for money

Ease Of Use6%+0.52

Easy to use

Works quickly and effectively

easy to open

Return

0.1% Return rate 7% Fixable by listing

Leak-Proof36%▁▁█▇▅▄

Leaked everywhere

Arrived completely leaking

Leaked

Functionality-Overall20%█▄▂▃▃▄

dose not work

Doesnt work as expected

DID NOT WORK

Pest/Insect Control15%▁█▃▃▄▅

Ant baits dont work

the Ants are still everywhere

it doesn't work for ants

Advertised Vs Actual Product6%█▁▃▂▃▂

False advertising

Not as described

False advertisement

Adhesion/Stickiness6%▁█▃▃▂▂

Not sticky

They are sticky

it was all sticky in the box

FAQ

Common Ant Traps Indoor questions

Answered from the same tracked data.