ant powder
Worth a lookShows demand growing +395.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+395.8%90-day search growth — must beat 0% to launch
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£451K£451K/yr · 335K searches
Review moat
Okay2,113.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Price range
Bad£3.17–£13.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ant powder is a £451K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
ant powder market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £554K–£692K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 71%
- Out of stock
- 2.1%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
98
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
15%
- NOPE!25%
- Zero In23%
- Quebec17%
- Pestshield10%
- JKG5%
- Vitax Ltd5%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +395.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 139.7×
Top ant powder search terms
- ant powder216K/yr
- ant powder outdoor39K/yr
- ant killer powder29K/yr
- ant powder indoor22K/yr
- ant powder pet friendly21K/yr
- ant powder indoor and outdoor pet friendly4K/yr
- any powder4K/yr
Top ant powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
NOPE!£6.814.4★2,301 rev
Zero In Ant Killer Powder 450g Ready-to-Use Fast-Acting Ant & Nest Control Permethrin Powder for Indoor & Outdoor Use Precise Crack & Crevice Application
Zero In£3.304.4★8,530 rev
Quebec Ant Killer Powder 500g Powerful Crawling Insect Killer Dust Kills Ants Cockroaches Woodlice & Earwigs Indoor & Outdoor Pest Control
Quebec£8.534.4★856 rev
Pestshield 3 x Ant Killer Powder
Pestshield£4.924.4★2,809 rev
Ant Killer Powder 2 Pack - Outdoor & Indoor Ant Repellent Powder | Perfect for Driveways Homes Gardens | Kills Cockroaches Crawling Insects | Effective Ant Treatment W/Ant Bait Trap Stations
JKG£7.174.3★135 rev
Newest
by launch date
Ant Killer Powder 300g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action White Bait Targets Every Stage of Ant Life Cycle.
H HYDRO SIP£6.2142 rev
Doff Ant & Crawling Insect Powder 400g Indoor & Outdoor Treatment for Ants Cockroaches Woodlice & Earwigs Home & Garden Use
BozexPro£6.157 rev
Nippon Ant Killer Powder 500g Long-Lasting Insecticide for Ant Nests Crawling Insects and Wasp Control Indoor and Outdoor Use
TOP SAVER£9.9945 rev
Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control
Pest strike£12.82368 rev
Zero In Ant Killer Powder 150g Puffer-Nozzle Treatment of Ants Woodlice Cockroaches Earwigs and Other Bugs Home & Garden Ready-To-Use Fast Acting Formula
Zero In£3.4881 rev
Trending
90-day click momentumAnt Killer Powder 300g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action White Bait Targets Every Stage of Ant Life Cycle.
H HYDRO SIP£6.214.5★
Zero In Ant Killer Outdoor Powder-Ready-to-Use Permethrin Insecticidal Ant Powder for Ants Cockroaches Earwigs & More-Covers 45m for Indoor & Outdoor Use-Kills Pests on Contact 450g Multi Packs X2
Zero In£7.614.4★
Nippon Ant Killer Powder 400g
Vitax Ltd£5.254.4★
Doff Ant & Crawling Insect Powder 400g Indoor & Outdoor Treatment for Ants Cockroaches Woodlice & Earwigs Home & Garden Use
BozexPro£6.154.5★
Nippon Ant Killer Powder 500g Long-Lasting Insecticide for Ant Nests Crawling Insects and Wasp Control Indoor and Outdoor Use
TOP SAVER£9.994.6★
What buyers say about ant powder
What buyers praise and complain about, mined from review topics.What buyers love
“It killed the ants”
“As described”
“Good product Good quality quick delivery recommend you buy from this website thank you”
“It works ok”
“Easy to use”
“Worth it”
“Great power thanks”
“The spray was very effective”
“It really does work”
“Bright in colour”
What buyers complain about
“still got ants”
“Did not work”
“Expensive you can buy a lot cheaper elsewhere”
“The ant station was leaking”
“quality control of product seems poor”
“Does not work as advertised”
“Impossible to open”
“The inner cap is too loose”
“They are sticky”
“Slightly odd having blue powder on the floor”
Top return reasons
Common questions
- Is ant powder profitable to sell on Amazon United Kingdom?
- The niche generates £451K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +395.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the ant powder niche?
- 13 brands and 98 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in ant powder?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for ant powder peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 139.7× the quietest.
- What does it cost to enter the ant powder niche?
- Listings span £3.17–£13.12; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 2,114 reviews — the moat a new listing must climb.