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Ant Killer

Pass

Ant Killer scores 70 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +304.3% this quarter, and an estimated 0.1% of orders come back.

Filters Trending
Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£1.4M/yr968K searches / yr
90-day growth
+304.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 121 sellers

Flapen Score

Ant Killer against its category

The dotted line is the Home & Garden average. Past it, Ant Killer is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ant Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ant Killer 968K times last year and spent an estimated £1.4M. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 968K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +304.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
968K
Growth, 90 days vs prior 90
+304.3%
Conversion, latest week
14.3%
Market size, estimated
£1.4Ma year
Peak month
May24.6× the quietest month
Top search term
ant killer650K searches a year

02 · Price

A sale here is worth £9.75.

Listings sell for £9.75 on average, from £3.30 to £19.32. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £9.75 that is £59K to £78K a year per listing.

Average price
£9.75under the $15 to $100 sweet spot
Price range
£3.30–£19.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
£59K–£78K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #15 within Plant Protection & Pest Control. It carries 3,227 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#15in Plant Protection & Pest Control
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,227per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Ant Killer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£135K£270K£405K£541K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

121

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

16%

  • NOPE!37%
  • FERRIS15%
  • Vitax Ltd10%
  • Zero In8%
  • Pest strike8%
  • Quebec5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Ant Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 24.6×

Search terms

Top Ant Killer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ant killer650K/yr
  • ant killer indoor74K/yr
  • ant killer outdoor40K/yr
  • ant repellent indoor pet safe23K/yr
  • ant repellent indoor24K/yr
  • ants killer for house21K/yr
  • ant repellent20K/yr
  • pet friendly ant killer16K/yr
  • pet safe ant killer12K/yr
  • ant killer pet safe11K/yr

Reviews and returns

What reviews say buyers love and hate about Ant Killer

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pest/Insect Control”
39%of negative reviews mention “Pest/Insect Control”
0.1%of orders come back
“Ant baits dont work”
A buyer, on “Pest/Insect Control”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ant Killer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data