Ant Killer
PassAnt Killer scores 70 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +304.3% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £1.4M/yr968K searches / yr
- 90-day growth
- +304.3%search demand this quarter
- Competition
- 60%top-5 click share · 13 brands · 121 sellers
Flapen Score
Ant Killer against its category
The dotted line is the Home & Garden average. Past it, Ant Killer is stronger. Inside it, weaker.
Market
The Ant Killer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ant Killer 968K times last year and spent an estimated £1.4M. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 968K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +304.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 968K
- Growth, 90 days vs prior 90
- +304.3%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £1.4Ma year
- Peak month
- May24.6× the quietest month
- Top search term
- ant killer650K searches a year
02 · Price
A sale here is worth £9.75.
Listings sell for £9.75 on average, from £3.30 to £19.32. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At £9.75 that is £59K to £78K a year per listing.
- Average price
- £9.75under the $15 to $100 sweet spot
- Price range
- £3.30–£19.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £59K–£78K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #15 within Plant Protection & Pest Control. It carries 3,227 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #15in Plant Protection & Pest Control
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,227per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ant Killer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago
FERRIS | 2pk Ant Killer Bait Station Destroys Ants and their Nests | Ant Traps used Indoors Kills Ant Colonies Use at Home & Garden | Strongest Control System - Clean and Easy to Use Creates No Mess
- Price
- £7.54
- Rating
- 3.5/5
- Reviews
- 3,834
- Age
- 4y ago
NOPE! CP Ant Killer Spray - 500ml - Spray Long-Lasting Fast Acting for Indoor and Outdoor use
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 2y ago
Zero In Ant Killer Powder 450g Ready-to-Use Fast-Acting Ant & Nest Control Permethrin Powder for Indoor & Outdoor Use Precise Crack & Crevice Application
- Price
- £3.30
- Rating
- 4.4/5
- Reviews
- 8,530
- Age
- 12y ago
Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago
Trending
90-day click momentum
REPELEM Ant Killer Spray | Ant Killer Indoor & Outdoor | Ant Repellent Indoor | Ant Nest Killer | Ant Spray Indoors | Ants Killer for House | 1L
- Price
- £13.47
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1mo ago
Inoscent Ant Killer Spray (500ml) for Indoor and Outdoor - Non-Toxic Pet & Family Safe. Eco Friendly Non-Staining | Kills on Contact. Ant Control for Home & Garden
- Price
- £11.70
- Rating
- 3.9/5
- Reviews
- 151
- Age
- 5mo ago
Zero In Ant Killer Powder 450g Ready-to-Use Fast-Acting Ant & Nest Control Permethrin Powder for Indoor & Outdoor Use Precise Crack & Crevice Application
- Price
- £3.30
- Rating
- 4.4/5
- Reviews
- 8,530
- Age
- 12y ago
Dethlac Ant Killer Spray 250ml | Kills Ants Woodlice Cockroaches & Crawling Insects | Insect Killer Indoor & Outdoor Use | Invisible Weatherproof Lacquer Barrier | Trusted Since 1959
- Price
- £6.57
- Rating
- 4.2/5
- Reviews
- 5,572
- Age
- 19y ago
Nippon Ant Killer Liquid Insect Control Suitable For Use Indoors And Outdoors Kills Ants & Their Entire Colony Usable With Bait Station Or Standalone - 25G
- Price
- £4.43
- Rating
- 4.2/5
- Reviews
- 3,743
- Age
- 19y ago
Newest
by launch dateREPELEM Ant Killer Spray | Ant Killer Indoor & Outdoor | Ant Repellent Indoor | Ant Nest Killer | Ant Spray Indoors | Ants Killer for House | 1L
- Price
- £13.47
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1mo ago
Inoscent Ant Killer Spray (500ml) for Indoor and Outdoor - Non-Toxic Pet & Family Safe. Eco Friendly Non-Staining | Kills on Contact. Ant Control for Home & Garden
- Price
- £11.70
- Rating
- 3.9/5
- Reviews
- 151
- Age
- 5mo ago
Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago
NOPE! CP Ant Killer Spray - 500ml - Spray Long-Lasting Fast Acting for Indoor and Outdoor use
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
121
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
16%
- NOPE!37%
- FERRIS15%
- Vitax Ltd10%
- Zero In8%
- Pest strike8%
- Quebec5%
- Open — no brand owns it (7 brands, 16%)
Demand
Ant Killer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 24.6×
Search terms
Top Ant Killer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ant killer650K/yr
- ant killer indoor74K/yr
- ant killer outdoor40K/yr
- ant repellent indoor pet safe23K/yr
- ant repellent indoor24K/yr
- ants killer for house21K/yr
- ant repellent20K/yr
- pet friendly ant killer16K/yr
- pet safe ant killer12K/yr
- ant killer pet safe11K/yr
Reviews and returns
What reviews say buyers love and hate about Ant Killer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ant baits dont work
Still got ants
it doesn't work for ants
Doesnt work as expected
Did not work
Not effective
Price-wise, it's not particularly cheap,
It also feels pretty pricey for what it is
This stuff just doesnt work well enough for the price
Leaked everywhere
Arrived completely leaking
Leaked
quality control of product seems poor
Absolute rubbish and a waste of time
Poor quality
Love
No more ants
It killed the ants
Keep ants away
As described
totally works as advertised
Does what it says
Great product - very effective
Excellent Product
Amazing and fascinating product
Easy to use
It is easy to apply
easy to open
Worked really well
It works ok
Really effective
Return
0.1% Return rate 8% Fixable by listing
Leaked everywhere
Arrived completely leaking
Leaked
Doesnt work as expected
Did not work
Not effective
Ant baits dont work
Still got ants
it doesn't work for ants
Misleading
Product that arrived looks nothing like the photos
Does not work as advertised
They are sticky
it was all sticky in the box
Not sticky
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ant Killer questions
Answered from the same tracked data.