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Ant Bait Stations

Pass

Ant Bait Stations scores 65 out of 100, a Pass. Shoppers spend $134K a year here, search demand grew +316.8% this quarter, and returns run at 0.1% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£134K/yr96K searches / yr
90-day growth
+316.8%search demand this quarter
Competition
59%top-5 click share · 15 brands · 183 sellers

Flapen Score

Ant Bait Stations against its category

The dotted line is the Home & Garden average. Past it, Ant Bait Stations is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ant Bait Stations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ant Bait Stations 96K times last year and spent an estimated £134K. The top 5 brands take 81% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +316.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+316.8%
Conversion, latest week
13.1%
Market size, estimated
£134Ka year
Peak month
May72.6× the quietest month
Top search term
ant bait67K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £2.57 to £27.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.70 that is £5K to £8K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£2.57–£27.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #83 within Plant Protection & Pest Control. It carries 2,149 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
2.7%
Average rank
#83in Plant Protection & Pest Control
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,149per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ant Bait Stations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

183

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

15%

  • Vitax Ltd20%
  • NOPE!20%
  • Raid17%
  • FERRIS15%
  • Vitax10%
  • HOME DEFENCE4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Ant Bait Stations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 72.6×

Search terms

Top Ant Bait Stations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ant bait67K/yr
  • raid ant bait station19K/yr
  • ant bait stations10K/yr

Reviews and returns

What reviews say buyers love and hate about Ant Bait Stations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control42%+1.33

it doesn't work for ants

the Ants are still everywhere

did not kill the cockroaches around

Functionality-Overall20%−0.52

not working properly

Doesnt work as expected

DID NOT WORK

Value For Money10%−0.05

is too expensive in recent years

This stuff just doesnt work well enough for the price

Little expensive,

Leak-Proof5%

Leaked everywhere

Arrived completely leaking

Leaked

Quality-Overall4%+0.99

quality control of product seems poor

Absolute rubbish and a waste of time

Poor quality

Love

Pest/Insect Control40%+1.33

No more ants

Got rid of the ants

It killed the ants

Quality-Overall13%+0.99

Very effective product

Amazing and fascinating product

Excellent product

Advertised Vs Actual Product11%+0.87

totally works as advertised

As described

Does what it says

Value For Money8%−0.05

Worth every penny

Good price

Good value for money

Ease Of Use6%+0.43

Easy to use

Works quickly and effectively

easy to open

Return

0.1% Return rate 7% Fixable by listing

Leak-Proof37%▁▁█▇▅▅

Leaked everywhere

Arrived completely leaking

Leaked

Functionality-Overall21%█▆▂▃▃▄

not working properly

Doesnt work as expected

DID NOT WORK

Pest/Insect Control13%▁▁▄▅██

it doesn't work for ants

the Ants are still everywhere

did not kill the cockroaches around

Advertised Vs Actual Product6%█▁▃▂▃▂

False advertising

Does not work as advertised

False advertisement

Adhesion/Stickiness6%▁█▂▂▂▁

They are sticky

it was all sticky in the box

Not sticky

FAQ

Common Ant Bait Stations questions

Answered from the same tracked data.