Ant
MaybeReturns run at only 0.1% of orders. But shoppers spend only $80K a year here, so Ant is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £80K/yr210K searches / yr
- 90-day growth
- +36.0%search demand this quarter
- Competition
- 64%top-5 click share · 14 brands · 146 sellers
Flapen Score
Ant against its category
The dotted line is the Home & Garden average. Past it, Ant is stronger. Inside it, weaker.
Market
The Ant market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ant 210K times last year and spent an estimated £80K. The top 5 brands take 80% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- +36.0%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £80Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- ant181K searches a year
02 · Price
A sale here is worth £8.89.
Listings sell for £8.89 on average, from £2.57 to £27.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.89 that is £889 to £2K a year per listing.
- Average price
- £8.89under the $15 to $100 sweet spot
- Price range
- £2.57–£27.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £889–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #30 within Plant Protection & Pest Control. It carries 4,724 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 95%
- Out of stock, average day
- 11.5%
- Average rank
- #30in Plant Protection & Pest Control
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,724per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Ant products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FERRIS | 2pk Ant Killer Bait Station Destroys Ants and their Nests | Ant Traps used Indoors Kills Ant Colonies Use at Home & Garden | Strongest Control System - Clean and Easy to Use Creates No Mess
- Price
- £7.54
- Rating
- 3.5/5
- Reviews
- 3,834
- Age
- 4y ago

NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest
- Price
- £11.67
- Rating
- 3.8/5
- Reviews
- 7,062
- Age
- 5y ago

Nippon 2 x Ant Stop Bait Stations Destroy Ants and Nests Home Defence 5NAB2
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 1,537
- Age
- 9y ago

NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago

2 x Nippon Ant Bait Station Twin - nippon ant killer Ant Bait Station outdoor ant nest killer bait stations also use as ant killer indoor home garden (ant traps)
- Price
- £11.17
- Rating
- 4.2/5
- Reviews
- 1,840
- Age
- 4y ago
Trending
90-day click momentum
Lizzy Ant Traps 3pcs Indoor Ant Killer Bait Stations No Mess Pest Control Kills Ants and Nests for Home Kitchen Garden Effective Ant Control for Sugar and Grease Ants UK
- Price
- £2.91
- Rating
- 2.2/5
- Reviews
- 44
- Age
- 1y ago

Zero In Ant Killer Powder 450g Ready-to-Use Fast-Acting Ant & Nest Control Permethrin Powder for Indoor & Outdoor Use Precise Crack & Crevice Application
- Price
- £3.30
- Rating
- 4.4/5
- Reviews
- 8,530
- Age
- 12y ago

NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago

CLEAR Ant Bait Station 2-Pack Box
- Price
- £5.59
- Rating
- 4.0/5
- Reviews
- 550
- Age
- 3y ago

Raid Ant Bait Station Long Lasting Ant Killer for Indoor and Outdoor Use Destroys Nests Pack of 12
- Price
- £27.30
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 6y ago
Newest
by launch date
Lizzy Ant Traps 3pcs Indoor Ant Killer Bait Stations No Mess Pest Control Kills Ants and Nests for Home Kitchen Garden Effective Ant Control for Sugar and Grease Ants UK
- Price
- £2.91
- Rating
- 2.2/5
- Reviews
- 44
- Age
- 1y ago

Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago

NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago

Acense Ant Killer Bait Station for Destroys Ant Insect Repellent Ants Killer Pest Control Let Ants Destroy Their Nests and Other Ants Perfect for Outdoor and Indoor (4pk)
- Price
- £10.11
- Rating
- 3.8/5
- Reviews
- 418
- Age
- 2y ago

NOPE! CP Ant Killer Spray - 500ml - Spray Long-Lasting Fast Acting for Indoor and Outdoor use
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
146
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
16%
- NOPE!28%
- FERRIS22%
- Vitax Ltd17%
- Vitax8%
- Zero In5%
- Pest strike4%
- Open — no brand owns it (8 brands, 16%)
Demand
Ant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Ant
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it doesn't work for ants
I still have ants
It's not working for ants
Doesnt work as expected
DID NOT WORK
not working properly
Overpriced
A bit pricey
Quite expensive,
quality control of product seems poor
Bad quality
Absolute rubbish and a waste of time
Leaked everywhere
Arrived completely leaking
Leaked
Love
It killed the ants
No more ants
Keep ants away
Very effective product
Excellent Product
Good product Good quality quick delivery recommend you buy from this website thank you
totally works as advertised
As described
Does what it says
Worth every penny
Good value for money
Good price
Easy to use
easy to open
It was straightforward to use
Return
0.1% Return rate 7% Fixable by listing
Leaked everywhere
Arrived completely leaking
Leaked
Doesnt work as expected
DID NOT WORK
not working properly
it doesn't work for ants
I still have ants
It's not working for ants
False advertising
Does not work as advertised
False advertisement
They are sticky
it was all sticky in the box
Not sticky
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ant questions
Answered from the same tracked data.









