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Ant

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $80K a year here, so Ant is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£80K/yr210K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
64%top-5 click share · 14 brands · 146 sellers

Flapen Score

Ant against its category

The dotted line is the Home & Garden average. Past it, Ant is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ant 210K times last year and spent an estimated £80K. The top 5 brands take 80% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
4.3%
Market size, estimated
£80Ka year
Peak month
May1.6× the quietest month
Top search term
ant181K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £2.57 to £27.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.89 that is £889 to £2K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£2.57–£27.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£889–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #30 within Plant Protection & Pest Control. It carries 4,724 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
11.5%
Average rank
#30in Plant Protection & Pest Control
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,724per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

146

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

16%

  • NOPE!28%
  • FERRIS22%
  • Vitax Ltd17%
  • Vitax8%
  • Zero In5%
  • Pest strike4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Ant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Ant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control42%+0.43

it doesn't work for ants

I still have ants

It's not working for ants

Functionality-Overall19%−0.36

Doesnt work as expected

DID NOT WORK

not working properly

Value For Money11%−0.08

Overpriced

A bit pricey

Quite expensive,

Quality-Overall4%+1.00

quality control of product seems poor

Bad quality

Absolute rubbish and a waste of time

Leak-Proof4%

Leaked everywhere

Arrived completely leaking

Leaked

Love

Pest/Insect Control35%+0.43

It killed the ants

No more ants

Keep ants away

Quality-Overall13%+1.00

Very effective product

Excellent Product

Good product Good quality quick delivery recommend you buy from this website thank you

Advertised Vs Actual Product12%+1.15

totally works as advertised

As described

Does what it says

Value For Money6%−0.08

Worth every penny

Good value for money

Good price

Ease Of Use6%+0.40

Easy to use

easy to open

It was straightforward to use

Return

0.1% Return rate 7% Fixable by listing

Leak-Proof34%▁▁█▇▄▄

Leaked everywhere

Arrived completely leaking

Leaked

Functionality-Overall22%▅█▁▂▃▃

Doesnt work as expected

DID NOT WORK

not working properly

Pest/Insect Control14%█▁▃▄▅▆

it doesn't work for ants

I still have ants

It's not working for ants

Advertised Vs Actual Product6%█▁▃▂▃▃

False advertising

Does not work as advertised

False advertisement

Adhesion/Stickiness5%▁▁▇█▄▂

They are sticky

it was all sticky in the box

Not sticky

FAQ

Common Ant questions

Answered from the same tracked data.