ant
Worth a lookShows low returns (0.1%), but a small market ($80K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Good£2.57–£27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,724.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.89avg listing price — sweet spot $15–$100
Market size
Bad£80K£80K/yr · 210K searches
According to Flapen's Amazon United Kingdom niche tracking, ant is a £80K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
ant market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £44K–£53K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 11.5%
- Avg brand age
- 37 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
146
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
16%
- NOPE!28%
- FERRIS22%
- Vitax Ltd17%
- Vitax8%
- Zero In5%
- Pest strike4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +36.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top ant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FERRIS | 2pk Ant Killer Bait Station Destroys Ants and their Nests | Ant Traps used Indoors Kills Ant Colonies Use at Home & Garden | Strongest Control System - Clean and Easy to Use Creates No Mess
FERRIS£7.543.5★3,834 rev
NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest
NOPE!£11.673.8★7,062 rev
Nippon 2 x Ant Stop Bait Stations Destroy Ants and Nests Home Defence 5NAB2
Vitax Ltd£7.264.2★1,537 rev
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
NOPE!£6.814.4★2,301 rev
2 x Nippon Ant Bait Station Twin - nippon ant killer Ant Bait Station outdoor ant nest killer bait stations also use as ant killer indoor home garden (ant traps)
Vitax£11.174.2★1,840 rev
Newest
by launch date
Lizzy Ant Traps 3pcs Indoor Ant Killer Bait Stations No Mess Pest Control Kills Ants and Nests for Home Kitchen Garden Effective Ant Control for Sugar and Grease Ants UK
Lizzy£2.9144 rev
Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control
Pest strike£12.82368 rev
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
NOPE!£6.812,301 rev
Acense Ant Killer Bait Station for Destroys Ant Insect Repellent Ants Killer Pest Control Let Ants Destroy Their Nests and Other Ants Perfect for Outdoor and Indoor (4pk)
Acense£10.11418 rev
NOPE! CP Ant Killer Spray - 500ml - Spray Long-Lasting Fast Acting for Indoor and Outdoor use
NOPE!£11.371,909 rev
Trending
90-day click momentumLizzy Ant Traps 3pcs Indoor Ant Killer Bait Stations No Mess Pest Control Kills Ants and Nests for Home Kitchen Garden Effective Ant Control for Sugar and Grease Ants UK
Lizzy£2.912.2★
Zero In Ant Killer Powder 450g Ready-to-Use Fast-Acting Ant & Nest Control Permethrin Powder for Indoor & Outdoor Use Precise Crack & Crevice Application
Zero In£3.304.4★
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
NOPE!£6.814.4★
CLEAR Ant Bait Station 2-Pack Box
BugClear£5.594.0★
Raid Ant Bait Station Long Lasting Ant Killer for Indoor and Outdoor Use Destroys Nests Pack of 12
Raid£27.304.3★
What buyers say about ant
What buyers praise and complain about, mined from review topics.What buyers love
“It killed the ants”
“Very effective product”
“totally works as advertised”
“Worth every penny”
“Easy to use”
“It works ok”
“Great clean smell”
“Effective and fast acting”
“easy direct spray”
“effective”
What buyers complain about
“it doesn't work for ants”
“Doesnt work as expected”
“Overpriced”
“quality control of product seems poor”
“Leaked everywhere”
“False advertising”
“They are sticky”
“these are no use at all”
“Instructions were not very clear”
“it is way too big”
Top return reasons
Common questions
- Is ant profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 21 tracked products. 90-day search growth is +36.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ant niche?
- 14 brands and 146 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in ant?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for ant peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the ant niche?
- Listings span £2.57–£27.30; the average listing price is £8.89 (sweet spot $15–$100). The average incumbent carries 4,724 reviews — the moat a new listing must climb.