Ant
Ant shows low returns (0.1%), but a small market ($80K/yr) keeps it on the watch list.
Flapen Score
Is Ant profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ant is a £80K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Worth a look — 50/100.
Ant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +36.0% over the last 90 days and 4.3% of searches end in a purchase.
£80K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 21 products
Top Ant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FERRIS | 2pk Ant Killer Bait Station Destroys Ants and their Nests | Ant Traps used Indoors Kills Ant Colonies Use at Home & Garden | Strongest Control System - Clean and Easy to Use Creates No Mess
- Price
- £7.54
- Rating
- 3.5/5
- Reviews
- 3,834
- Age
- 4y ago
NOPE! Ant Killer Bait Station (6 x 5g) Indoor & Outdoor Ant Traps. Eradicates Ants and their Colony & Nest
- Price
- £11.67
- Rating
- 3.8/5
- Reviews
- 7,062
- Age
- 5y ago
Nippon 2 x Ant Stop Bait Stations Destroy Ants and Nests Home Defence 5NAB2
- Price
- £7.26
- Rating
- 4.2/5
- Reviews
- 1,537
- Age
- 9y ago
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago
2 x Nippon Ant Bait Station Twin - nippon ant killer Ant Bait Station outdoor ant nest killer bait stations also use as ant killer indoor home garden (ant traps)
- Price
- £11.17
- Rating
- 4.2/5
- Reviews
- 1,840
- Age
- 4y ago
Trending
90-day click momentum
Lizzy Ant Traps 3pcs Indoor Ant Killer Bait Stations No Mess Pest Control Kills Ants and Nests for Home Kitchen Garden Effective Ant Control for Sugar and Grease Ants UK
- Price
- £2.91
- Rating
- 2.2/5
- Reviews
- 44
- Age
- 1y ago
Zero In Ant Killer Powder 450g Ready-to-Use Fast-Acting Ant & Nest Control Permethrin Powder for Indoor & Outdoor Use Precise Crack & Crevice Application
- Price
- £3.30
- Rating
- 4.4/5
- Reviews
- 8,530
- Age
- 12y ago
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago
CLEAR Ant Bait Station 2-Pack Box
- Price
- £5.59
- Rating
- 4.0/5
- Reviews
- 550
- Age
- 3y ago
Raid Ant Bait Station Long Lasting Ant Killer for Indoor and Outdoor Use Destroys Nests Pack of 12
- Price
- £27.30
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 6y ago
Newest
by launch dateLizzy Ant Traps 3pcs Indoor Ant Killer Bait Stations No Mess Pest Control Kills Ants and Nests for Home Kitchen Garden Effective Ant Control for Sugar and Grease Ants UK
- Price
- £2.91
- Rating
- 2.2/5
- Reviews
- 44
- Age
- 1y ago
Ant Killer Spray 500ml - Indoor & Outdoor Use - Fast-Acting Residue-Free Pet & Child Friendly Pest Control
- Price
- £12.82
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago
NOPE! Ant Killer Powder 500g for Indoor and Outdoor | Targeted Ant Nest Killer Bait for Mess-Free Elimination | Micro-Encapsulated Delayed-Action Blue Bait Targets Every Stage of Ant Lifecycle
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 2,301
- Age
- 2y ago
Acense Ant Killer Bait Station for Destroys Ant Insect Repellent Ants Killer Pest Control Let Ants Destroy Their Nests and Other Ants Perfect for Outdoor and Indoor (4pk)
- Price
- £10.11
- Rating
- 3.8/5
- Reviews
- 418
- Age
- 2y ago
NOPE! CP Ant Killer Spray - 500ml - Spray Long-Lasting Fast Acting for Indoor and Outdoor use
- Price
- £11.37
- Rating
- 4.4/5
- Reviews
- 1,909
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
146
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
16%
- NOPE!28%
- FERRIS22%
- Vitax Ltd17%
- Vitax8%
- Zero In5%
- Pest strike4%
- Open — no brand owns it (8 brands, 16%)
Ant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.6×
What reviews say buyers love and hate about Ant
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“It killed the ants”
“Very effective product”
“totally works as advertised”
“Worth every penny”
“Easy to use”
What buyers complain about
87% of reviews“it doesn't work for ants”
“Doesnt work as expected”
“Overpriced”
“quality control of product seems poor”
“Leaked everywhere”
Ant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
