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Anova Sous Vide

Fail

The top 5 brands take 99% of clicks, so Anova Sous Vide is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£25K/yr16K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
68%top-5 click share · 6 brands · 18 sellers

Flapen Score

Anova Sous Vide against its category

The dotted line is the Home & Garden average. Past it, Anova Sous Vide is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anova Sous Vide market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anova Sous Vide 16K times last year and spent an estimated £25K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
1.7%
Market size, estimated
£25Ka year
Peak month
December3.0× the quietest month
Top search term
anova sous vide12K searches a year

02 · Price

A sale here is worth £88.85.

Listings sell for £88.85 on average, from £23.99 to £183.26. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £88.85 that is £0 to £9K a year per listing.

Average price
£88.85inside the $15 to $100 sweet spot
Price range
£23.99–£183.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #303 within Small Kitchen Appliances. It carries 2,897 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
36%
Out of stock, average day
8.1%
Average rank
#303in Small Kitchen Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,897per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Anova Sous Vide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

18

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Anova68%
  • anova11%
  • Wancle9%
  • SousVideTools7%
  • Inkbird3%
  • Karinear1%
  • Open — no brand owns it (0%)

Demand

Anova Sous Vide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Anova Sous Vide

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.10

broke after 1 month

it broke within 5 uses

Pumps broke on both randomly

Connectivity-Overall13%−0.06

Useless doesn't connect always disconnecting just connected

Temperature Control13%

The temp and time controls are a bit laborious

Touch/Button Controls13%−0.06

it stopped responding to the top control panel

Compatibility-Overall13%−0.06

Plug does not fit any UK sockets

Love

Ease Of Use17%+1.10

Easy to use

Easy to use as advertised

The gadget is easy to use

Value For Money14%+0.92

Great piece of kit at a great price

Great value for money

Good value for money purchase so far

Quality-Overall12%+0.48

Good product

Really good product

Cooking Experience11%+0.68

Restaurant quality cooking at home

Happy cooking

cooks my steaks perfectly every-time with a nice reverse sear afterwards

Advertised Vs Actual Product8%+0.48

Does the job - very well

Does what you need

Easy to use as advertised

Return

2.2% Return rate 19% Fixable by listing

Compatibility-Overall22%▆█▅▅▇▄

Plug does not fit any UK sockets

Heating14%█▁▄▆▇▁
Size-Overall14%█▆▂▁▄▂
Functionality-Overall13%▁▁▅▁▆█
Durability8%▁▁▁█▁▅

broke after 1 month

it broke within 5 uses

Pumps broke on both randomly

FAQ

Common Anova Sous Vide questions

Answered from the same tracked data.