Is anova sous vide profitable to sell on Amazon United Kingdom?

The niche generates £25K/yr across 14 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (30/100).

How competitive is the anova sous vide niche?

6 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in anova sous vide?

Top complaints mined from reviews: Durability, Connectivity-Overall, Temperature Control. The return rate is 2.2%.

When does demand for anova sous vide peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the anova sous vide niche?

Listings span £23.99–£183.26; the average listing price is £88.85 (sweet spot $15–$100). The average incumbent carries 2,897 reviews — the moat a new listing must climb.

anova sous vide

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£88.85

avg listing price — sweet spot $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£23.99–£183.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,896.93

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

Market size

Bad£25K

£25K/yr · 16K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, anova sous vide is a £25K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

anova sous vide market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: £9K–£22K; units × avg price
Conversion rate: 1.7%
Avg BSR: #303
Page quality: 0%
Prime: 36%
Sponsored: 36%
Out of stock: 8.1%
Avg brand age: 41 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Anova68%
anova11%
Wancle9%
SousVideTools7%
Inkbird3%
Karinear1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -18.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top anova sous vide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anova Precision Cooker Nano 2.0 [AN400-UK00] WiFi Type G Plug included for UK use Bluetooth Small Black

Anova£114.994.2★366 rev

Anova Culinary Sous Vide Precision Cooker Nano 2.0

Anova£56.174.6★14,428 rev

Anova Culinary Sous Vide Precision Cooker Pro 1200 Watts Black and Silver

anova£183.264.5★2,338 rev

Anova Culinary Sous Vide Nano 3.0 Precision Cooker 800 Watt

Anova£60.774.4★695 rev

Anova Precision Cooker 2.0 [AN500-UK00] Sous Vide WiFi 100 Watts Type G Plug included for UK use Bluetooth Anova App Included - Black and Silver

Anova£153.164.2★366 rev

Newest

by launch date

Karinear Sous Vide Machine 1100W Immersion Circulator with Temperature Time LED Display Stainless Steel Touch Control Silent Style for All Bodybuilder

Karinear£44.3222 rev

1y ago

Anova Precision Cooker 3.0 [AN525-UK00] Sous Vide WiFi 1100 Watts Type G Plug included for UK use Wifi Anova App Included - Black and Silver

Anova£162.62366 rev

2y ago

Anova Culinary - ANVS01-US00 Precision Vacuum Sealer Includes 10 Pre-Cut Bags for Sous Vide Kitchen and Food Storage

Anova£129.926,068 rev

2y ago

Anova Culinary Sous Vide Nano 3.0 Precision Cooker 800 Watt

Anova£60.77695 rev

3y ago

Anova Culinary Sous Vide Precision Cooker Pro 1200 Watts Black and Silver

anova£183.262,338 rev

4y ago

What buyers say about anova sous vide

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to use”

Value For Money14%

“Great piece of kit at a great price”

Quality-Overall12%

“Good product”

Cooking Experience11%

“Restaurant quality cooking at home”

Advertised Vs Actual Product8%

“Does the job - very well”

Temperature Retention6%

“Keeps temperature steady”

Temperature Control3%

“The temperature control is very accurate”

Measurement/Reading Accuracy3%

“it was very accurate”

Functionality-Overall3%

“this works perfectly”

Gifting Purpose3%

“Great Christmas gift”

What buyers complain about

Durability29%

“broke after 1 month”

Connectivity-Overall13%

“Useless doesn't connect always disconnecting just connected”

Temperature Control13%

“The temp and time controls are a bit laborious”

Touch/Button Controls13%

“it stopped responding to the top control panel”

Compatibility-Overall13%

“Plug does not fit any UK sockets”

Heat Resistance6%

“it was hotter outside today than it was cooking”

Quality-Overall4%

“Poor quality, impossible to repair”

Maintenance And Repair4%

“You can't take them apart to have any hope of fixing”

Top return reasons

Compatibility-Overall22%

Heating14%

Size-Overall14%

Functionality-Overall13%

Durability8%

Maintenance And Repair6%

Temperature Control5%

Product Condition5%

Advertised Vs Actual Product4%

Quality-Overall3%

Common questions

Is anova sous vide profitable to sell on Amazon United Kingdom?: The niche generates £25K/yr across 14 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (30/100).
How competitive is the anova sous vide niche?: 6 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in anova sous vide?: Top complaints mined from reviews: Durability, Connectivity-Overall, Temperature Control. The return rate is 2.2%.
When does demand for anova sous vide peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the anova sous vide niche?: Listings span £23.99–£183.26; the average listing price is £88.85 (sweet spot $15–$100). The average incumbent carries 2,897 reviews — the moat a new listing must climb.