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Angel Tree Topper

Fail

Demand is soft, at -45.4% this quarter, so Angel Tree Topper is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£18K/yr443K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
65%top-5 click share · 9 brands · 24 sellers

Flapen Score

Angel Tree Topper against its category

The dotted line is the Home & Garden average. Past it, Angel Tree Topper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Angel Tree Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Angel Tree Topper 443K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
443K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
0.3%
Market size, estimated
£18Ka year
Peak month
December499.6× the quietest month
Top search term
christmas angel19K searches a year

02 · Price

A sale here is worth £13.61.

Listings sell for £13.61 on average, from £5.56 to £38.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.61 that is £0 to £1K a year per listing.

Average price
£13.61under the $15 to $100 sweet spot
Price range
£5.56–£38.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 41.8% of listings are out of stock. The average listing ranks #137 within Seasonal Décor. It carries 1,141 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
80%
Out of stock, average day
41.8%
Average rank
#137in Seasonal Décor
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,141per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Angel Tree Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • BigKing28%
  • The Christmas Workshop17%
  • Cyraft11%
  • Celebration Directre9%
  • mumisuto9%
  • Nuziku8%

Demand

Angel Tree Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 499.6×

Search terms

Top Angel Tree Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas angel19K/yr
  • christmas tree angel29K/yr
  • christmas tree angel topper46K/yr
  • angel christmas tree topper41K/yr
  • angel tree topper69K/yr
  • christmas angel tree topper25K/yr
  • christmas tree fairy29K/yr
  • christmas fairy12K/yr
  • tree angel topper6K/yr
  • fairy christmas tree topper13K/yr

Reviews and returns

What reviews say buyers love and hate about Angel Tree Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money100%+4.90

Great value

A really good price

Return

2.1% Return rate 75% Fixable by listing

Color50%█▁▁▁▁▁
Size-Overall25%█▁▁▁▁▁
Weight Heavy25%█▁▁▁▁▁

FAQ

Common Angel Tree Topper questions

Answered from the same tracked data.