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Analogue Alarm Clock

Fail

Demand is soft, at -36.8% this quarter, so Analogue Alarm Clock is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£39K/yr115K searches / yr
90-day growth
-36.8%search demand this quarter
Competition
44%top-5 click share · 24 brands · 41 sellers

Flapen Score

Analogue Alarm Clock against its category

The dotted line is the Home & Garden average. Past it, Analogue Alarm Clock is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Analogue Alarm Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Analogue Alarm Clock 115K times last year and spent an estimated £39K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-36.8%
Conversion, latest week
3.6%
Market size, estimated
£39Ka year
Peak month
December2.0× the quietest month
Top search term
analogue clock alarm16K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £5.37 to £18.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.33 that is £0 to £933 a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£5.37–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£933
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #91 within Clocks. It carries 1,590 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
9.6%
Average rank
#91in Clocks
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,590per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Analogue Alarm Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

41

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

44%

Top 20: 84%

Open market

35%

  • AYRELY21%
  • Azyh14%
  • YouJabz11%
  • Zonopy7%
  • Oryzium7%
  • YsyYey5%

Demand

Analogue Alarm Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Analogue Alarm Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • analogue clock alarm16K/yr
  • analogue clock12K/yr
  • analogue alarm clock27K/yr
  • analog alarm clock9K/yr
  • analogue bedside alarm clock10K/yr
  • alarm clock analogue8K/yr
  • non ticking alarm clock9K/yr
  • silent alarm clocks bedside non ticking10K/yr
  • small clocks for shelf9K/yr
  • analogue alarm clocks bedside6K/yr

Reviews and returns

What reviews say buyers love and hate about Analogue Alarm Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level18%−0.11

Very loud

Loud

noisy

Quality-Overall15%−0.08

Rubbish quality

Cheap quality

Not great quality

Durability15%−0.19

broke almost immediately

Broken

Broke after a week

Functionality-Overall8%−0.10

Stopped working

NOT FUNCTIONAL

Doesn't work

Battery Life6%−0.08

Battery didn't last as long as I expected

Battery died almost straight away

Drains the battery / slow clock

Love

Value For Money20%+1.62

Excellent value

Good buy

Good value for money

Advertised Vs Actual Product11%+0.93

As advertised

Exactly as shown

As described

Alarm/Timer Accuracy10%+0.28

Alarm is reliable

the clock keeps accurate time

Keeping good time quiet no ticking no faults as yet

Noise Level10%−0.11

It is not noisy

quiet very easy to use

very quiet

Ease Of Use9%+0.79

Easy to read

Easy to use

easy to see and read

Return

1.9% Return rate 17% Fixable by listing

Alarm/Timer Accuracy30%▇█▇▆▆▇

Alarm stopped working after 2 months

Alarm not loud enough

Non functioning alarm clock

Functionality-Overall15%▇█▆██▆

Stopped working

NOT FUNCTIONAL

Doesn't work

Size-Overall12%▆▆▇█▆▇

I bought this thinking that it might not be suitable because of its size

So small

A big bigger than I thought

Noise Level11%█▅▅▅█▆

Very loud

Loud

noisy

Defective Material/Parts6%▂▄█▆▆▇

FAQ

Common Analogue Alarm Clock questions

Answered from the same tracked data.