american flag
Skip itPrices mostly outside the sweet spot ($3.40–$10.18) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+95.2%90-day search growth — must beat 0% to launch
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,343.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.01avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 61K searches
Price range
Bad£3.40–£10.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, american flag is a £26K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
american flag market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #617
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 7.7%
- Avg brand age
- 40 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- AhfuLife35%
- Moorlan12%
- SHATCHI10%
- DBLXYAN8%
- Kibon8%
- Anley7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +95.2% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Top american flag search terms
- american flag38K/yr
- usa flag19K/yr
- american flags4K/yr
Top american flag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AhfuLife American USA Flag 5ft x 3ft for 4th July Decorations 1pcs Large America Flags - Double Side with Brass Eyelets for Memorial Day Independence Day Veterans Day Party Decorations
AhfuLife£4.904.7★7,515 rev
American Flag 5ft x 3ft Large America USA Flags with Brass Eyelets for 4th July Party Memorial Day Independence Day Veterans Day Party Decorations
Moorlan£5.014.6★48 rev
USA Flag 5ft x 3ft with Brass Eyelets Polyester American Flag Banner for 4Th Of July Patriotic Events Home & Garden Display
SHATCHI£3.614.7★832 rev
Customisable American Flag 3X5Ft Personalised Design for Dorms Bedrooms Clubs Concerts Bars Funny Poster Decor (Pink Flag)
DBLXYAN£6.834.5★290 rev
USA Flag 90x150cm Heavy-Duty Polyester American Flag with Brass Grommets Fade Resistant 4th of July Decoration for Outdoor/Indoor - World Cup Garden Party Bar (1 Piece)
Kibon£3.664.3★39 rev
Newest
by launch date
USA Flag Large America Flags 5x3ft Double Sided Polyester Brass Grommets for USA Decorations World Cup 2026 Football Parties Sports Games Events Outdoor & Indoor Use Big America Flag
ZSYIULIA£4.24125 rev
4th of July Party Decorations American Flag and Bunting American Patriotic Party Decorations Red Blue and Silver Fringe Curtain Hanging Paper Fans Independence Day Decorations 4th of July Decorations
Creerluces£10.180 rev
American Flag 5ft x 3ft Large America USA Flags with Brass Eyelets for 4th July Party Memorial Day Independence Day Veterans Day Party Decorations
Moorlan£5.0148 rev
USA Flag 3*5 ft 90*150 cm American Banner with Brass Grommets Large Flag
Hollylife£3.9988 rev
USA Flag 90x150cm Heavy-Duty Polyester American Flag with Brass Grommets Fade Resistant 4th of July Decoration for Outdoor/Indoor - World Cup Garden Party Bar (1 Piece)
Kibon£3.6639 rev
Trending
90-day click momentum
3x5 Ft (90 X 150cm) USA Flag Large Flag of United States with 2 Brass Grommets America National Flag For Party Festival Procession Celebration Sport Activities Garden Home Indoor Outdoor Decoration
BigTree£3.404.4★
iwiio American Flag 5 x 3ft for 4th of July Decorations Double Side Large America Flags Vibrant Color & Fade Resistant US Flags for Memorial Day Independence Day Veterans Day Party Decorations
iwiio£4.455.0★
4th of July Party Decorations American Flag and Bunting American Patriotic Party Decorations Red Blue and Silver Fringe Curtain Hanging Paper Fans Independence Day Decorations 4th of July Decorations
Creerluces£10.180.0★
USA Flag Large America Flags 5x3ft Double Sided Polyester Brass Grommets for USA Decorations World Cup 2026 Football Parties Sports Games Events Outdoor & Indoor Use Big America Flag
ZSYIULIA£4.244.5★
American USA Flag 5ft x 3ft for 4th July Decorations Double Side with Brass Eyelets America Flags for Memorial Day Independence Day Veterans Day Party Decorations National Flags
YIAJIA£5.094.2★
What buyers say about american flag
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Flag”
“Good value”
“Good size”
“Exactly what I wanted”
“quick easy and cheap”
“good material”
“lightweight”
“the pink colour is just like the picture”
“bright and clear”
What buyers complain about
“The flags are not good quality”
“The colours are not rich enough”
“This isnt a hanging issue—the stitching itself is off”
“Unfortunately this American flag is poorly made”
“They are not durable”
“This causes the stripes to look uneven”
Top return reasons
Common questions
- Is american flag profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +95.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the american flag niche?
- 14 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in american flag?
- Top complaints mined from reviews: Quality-Overall, Color, Stitch/Finish/Polish. The return rate is 0.5%.
- When does demand for american flag peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the american flag niche?
- Listings span £3.40–£10.18; the average listing price is £5.01 (sweet spot $15–$100). The average incumbent carries 4,344 reviews — the moat a new listing must climb.