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American Flag

Fail

Prices span $3.40–$10.18, mostly outside the sweet spot, so American Flag is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£26K/yr61K searches / yr
90-day growth
+95.2%search demand this quarter
Competition
65%top-5 click share · 14 brands · 19 sellers

Flapen Score

American Flag against its category

The dotted line is the Home & Garden average. Past it, American Flag is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Flag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for American Flag 61K times last year and spent an estimated £26K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +95.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+95.2%
Conversion, latest week
8.7%
Market size, estimated
£26Ka year
Peak month
July2.4× the quietest month
Top search term
american flag38K searches a year

02 · Price

A sale here is worth £5.01.

Listings sell for £5.01 on average, from £3.40 to £10.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.01 that is £1K to £3K a year per listing.

Average price
£5.01under the $15 to $100 sweet spot
Price range
£3.40–£10.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #617 within Garden Décor. It carries 4,344 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#617in Garden Décor
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,344per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top American Flag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • AhfuLife35%
  • Moorlan12%
  • SHATCHI10%
  • DBLXYAN8%
  • Kibon8%
  • Anley7%

Demand

American Flag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top American Flag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american flag38K/yr
  • usa flag19K/yr
  • american flags4K/yr

Reviews and returns

What reviews say buyers love and hate about American Flag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.04

The flags are not good quality

Poor quality

Color25%−0.08

The colours are not rich enough

The colours on the flag are wrong

Stitch/Finish/Polish17%−0.04

This isnt a hanging issue—the stitching itself is off

the stitching came apart

Design-Overall8%−0.02

Unfortunately this American flag is poorly made

Durability8%−0.02

They are not durable

Love

Quality-Overall44%−0.04

Good Quality Flag

Excellent quality

Great product

Value For Money19%+1.92

Good value

Good quality for the price

Great product at a decent price

Size-Overall14%+1.30

Good size

Good sized flags

Larger than expected which is great

Advertised Vs Actual Product8%+0.74

Exactly what I wanted

Exactly what I was looking for

came and was exactly what I was hoping for

Ease Of Use3%+0.24

quick easy and cheap

Return

0.5% Return rate 42% Fixable by listing

Size-Overall35%▇▁▁▇▅█
Quality-Overall27%█▁▇█▆▁

The flags are not good quality

Poor quality

Thin12%▁▁▅▁█▅
Material Quality8%▁█▄▁▁▁
Advertised Vs Actual Product4%▁▁▁▁▁█

FAQ

Common American Flag questions

Answered from the same tracked data.