amazon basics fan
Worth a lookShows demand growing >1,000% this quarter, but a small market ($69K/yr) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£30.32avg listing price — sweet spot $15–$100
Price range
Great£11.91–£62.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad8,578.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£69K£69K/yr · 154K searches
According to Flapen's Amazon United Kingdom niche tracking, amazon basics fan is a £69K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
amazon basics fan market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £61K–£76K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 2.3%
- Avg brand age
- 30 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
28
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- Amazon Basics69%
- Honeywell9%
- Russell Hobbs6%
- DREO3%
- Schallen2%
- Levoit2%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 85.7×
Top amazon basics fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 3-Blade 3-Speed Standing Pedestal Fan with Remote Control Black
Amazon Basics£30.204.6★2,563 rev
Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
Amazon Basics£26.144.1★455 rev
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 5-Blade 12-Speed Standing Pedestal Fan with Remote Control White
Amazon Basics£48.914.6★2,563 rev
Amazon Basics Portable Desk Fan 7 Inch Quiet Operation Cooling 3 Speed Settings 90 Variable Tilt 15.49 x 27.3 x 27.69 cm White
Amazon Basics£17.004.5★420 rev
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
Honeywell£23.044.5★28,487 rev
Newest
by launch date
Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
Amazon Basics£26.15103 rev
Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
Levoit£59.9610,789 rev
![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
DREO£62.206,623 rev
Midea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black
Midea£16.18557 rev
Amazon Basics Portable Desk Fan 7 Inch Quiet Operation Cooling 3 Speed Settings 90 Variable Tilt 15.49 x 27.3 x 27.69 cm White
Amazon Basics£17.00420 rev
Trending
90-day click momentumMidea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black
Midea£16.184.3★
Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
Amazon Basics£26.154.2★
Zanussi 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height Black - ZNPPF1621B
Zanussi£22.554.2★
Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
Levoit£59.964.5★
Schallen 16 Electric Oscillating Floor Standing Tall Pedestal Air Cooling Fan (Black)
Schallen£30.374.0★
What buyers say about amazon basics fan
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Not noisy”
“A+ quality”
“Sturdy with a strong base”
“Easy assembly”
“Loves the remote control function”
“As advertised”
“Easy to use”
“handy size”
“Works VERY well”
What buyers complain about
“Makes alot of noise”
“Very cheap quality”
“broke after a week”
“It's expensive”
“They are small”
“not very steady”
“Pain to put together”
“Not functional”
“Instructions very poor”
“Burning smell”
Top return reasons
Common questions
- Is amazon basics fan profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (53/100).
- How competitive is the amazon basics fan niche?
- 11 brands and 28 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in amazon basics fan?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Durability. The return rate is 0.7%.
- When does demand for amazon basics fan peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 85.7× the quietest.
- What does it cost to enter the amazon basics fan niche?
- Listings span £11.91–£62.20; the average listing price is £30.32 (sweet spot $15–$100). The average incumbent carries 8,579 reviews — the moat a new listing must climb.