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Amazon Basics Fan

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $69K a year here, so Amazon Basics Fan is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£69K/yr154K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
75%top-5 click share · 11 brands · 28 sellers

Flapen Score

Amazon Basics Fan against its category

The dotted line is the Home & Garden average. Past it, Amazon Basics Fan is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Basics Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Amazon Basics Fan 154K times last year and spent an estimated £69K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
£69Ka year
Peak month
July85.7× the quietest month
Top search term
amazon fan111K searches a year

02 · Price

A sale here is worth £30.32.

Listings sell for £30.32 on average, from £11.91 to £62.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £30.32 that is £3K to £8K a year per listing.

Average price
£30.32inside the $15 to $100 sweet spot
Price range
£11.91–£62.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #24 within Heating, Cooling & Air Quality. It carries 8,579 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
2.3%
Average rank
#24in Heating, Cooling & Air Quality
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,579per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Amazon Basics Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

28

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

8%

  • Amazon Basics69%
  • Honeywell9%
  • Russell Hobbs6%
  • DREO3%
  • Schallen2%
  • Levoit2%
  • Open — no brand owns it (5 brands, 8%)

Demand

Amazon Basics Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 85.7×

Reviews and returns

What reviews say buyers love and hate about Amazon Basics Fan

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
25%of negative reviews mention “Noise Level”
0.7%of orders come back
“Makes alot of noise”
A buyer, on “Noise Level”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Amazon Basics Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data