Amazon Basics Fan
MaybeSearch demand grew >1,000% this quarter. But shoppers spend only $69K a year here, so Amazon Basics Fan is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £69K/yr154K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 28 sellers
Flapen Score
Amazon Basics Fan against its category
The dotted line is the Home & Garden average. Past it, Amazon Basics Fan is stronger. Inside it, weaker.
Market
The Amazon Basics Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Amazon Basics Fan 154K times last year and spent an estimated £69K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £69Ka year
- Peak month
- July85.7× the quietest month
- Top search term
- amazon fan111K searches a year
02 · Price
A sale here is worth £30.32.
Listings sell for £30.32 on average, from £11.91 to £62.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £30.32 that is £3K to £8K a year per listing.
- Average price
- £30.32inside the $15 to $100 sweet spot
- Price range
- £11.91–£62.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #24 within Heating, Cooling & Air Quality. It carries 8,579 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 94%
- Out of stock, average day
- 2.3%
- Average rank
- #24in Heating, Cooling & Air Quality
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,579per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Amazon Basics Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 3-Blade 3-Speed Standing Pedestal Fan with Remote Control Black
- Price
- £30.20
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 6y ago
Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
- Price
- £26.14
- Rating
- 4.1/5
- Reviews
- 455
- Age
- 2y ago
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 5-Blade 12-Speed Standing Pedestal Fan with Remote Control White
- Price
- £48.91
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 6y ago
Amazon Basics Portable Desk Fan 7 Inch Quiet Operation Cooling 3 Speed Settings 90 Variable Tilt 15.49 x 27.3 x 27.69 cm White
- Price
- £17.00
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
- Price
- £23.04
- Rating
- 4.5/5
- Reviews
- 28,487
- Age
- 15y ago
Trending
90-day click momentum
Midea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black
- Price
- £16.18
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 1y ago
Amazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
- Price
- £26.15
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 9mo ago
Zanussi 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height Black - ZNPPF1621B
- Price
- £22.55
- Rating
- 4.2/5
- Reviews
- 4,824
- Age
- 4y ago
Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
- Price
- £59.96
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 1y ago
Schallen 16 Electric Oscillating Floor Standing Tall Pedestal Air Cooling Fan (Black)
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 6,776
- Age
- 7y ago
Newest
by launch dateAmazon Basics Electric Heater Portable Ceramic Fan Heater 70 Oscillation 1800W 16inch Grey
- Price
- £26.15
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 9mo ago
Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
- Price
- £59.96
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 1y ago
![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
- Price
- £62.20
- Rating
- 4.7/5
- Reviews
- 6,623
- Age
- 1y ago
Midea MPF25MBUK 40W Pedestal Fan 3 Speed Settings 90 Oscillation Adjustable Height Stand Fan Powerful Airflow and Quiet Operation Ideal For Home & Office Black
- Price
- £16.18
- Rating
- 4.3/5
- Reviews
- 557
- Age
- 1y ago
Amazon Basics Portable Desk Fan 7 Inch Quiet Operation Cooling 3 Speed Settings 90 Variable Tilt 15.49 x 27.3 x 27.69 cm White
- Price
- £17.00
- Rating
- 4.5/5
- Reviews
- 420
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
28
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- Amazon Basics69%
- Honeywell9%
- Russell Hobbs6%
- DREO3%
- Schallen2%
- Levoit2%
- Open — no brand owns it (5 brands, 8%)
Demand
Amazon Basics Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 85.7×
Reviews and returns
What reviews say buyers love and hate about Amazon Basics Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Makes alot of noise
Very Noisy
Too loud
Very cheap quality
low quality product
Awful quality
broke after a week
Broke after a month
Broke after one use
It's expensive
It's a bit pricey
not recommended for the price
They are small
It is HUGE
didn't fit correctly
Love
Decent price
Money well spent
good value for money
Not noisy
Fairly quiet
Quiet and Powerful
A+ quality
Impressive build quality & value
and sturdy build quality
Sturdy with a strong base
it feels stable overall once set up
It's sturdy
Easy assembly
Easy to build
Easy assemble
Return
0.7% Return rate 20% Fixable by listing
Makes alot of noise
Very Noisy
Too loud
Not functional
Didn't work
just doesn't work properly
They are small
It is HUGE
didn't fit correctly
not very steady
feels flimsy
Bit flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Basics Fan questions
Answered from the same tracked data.