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Aluminium Garden Furniture

Maybe

Returns run at only 0.3% of orders. But buyers convert on only 0.2% of searches, so Aluminium Garden Furniture is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£67K/yr97K searches / yr
90-day growth
+94.0%search demand this quarter
Competition
19%top-5 click share · 37 brands · 40 sellers

Flapen Score

Aluminium Garden Furniture against its category

The dotted line is the Home & Garden average. Past it, Aluminium Garden Furniture is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aluminium Garden Furniture market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aluminium Garden Furniture 97K times last year and spent an estimated £67K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +94.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+94.0%
Conversion, latest week
0.2%
Market size, estimated
£67Ka year
Peak month
May21.9× the quietest month
Top search term
metal garden furniture28K searches a year

02 · Price

A sale here is worth £366.43.

Listings sell for £366.43 on average, from £41.52 to £1077.77. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £366.43 that is £0 to £37K a year per listing.

Average price
£366.43above the $15 to $100 sweet spot
Price range
£41.52–£1077.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£37K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #325 within Garden Furniture & Accessories. It carries 62 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
17%
Out of stock, average day
20.0%
Average rank
#325in Garden Furniture & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
102

04 · Newcomers

Amazon counts 13 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
13Amazon's first-year sales bar
Average brand age
43 months

Products

Top Aluminium Garden Furniture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 rising

Sellers

40

Top-5 brand share

38%

Top 20: 89%

Top-5 click share

19%

Top 20: 52%

Open market

57%

  • PHI VILLA14%
  • UDPATIO7%
  • COSTWAY6%
  • Garden Store Direct6%
  • Outsunny5%
  • Dellonda5%

Demand

Aluminium Garden Furniture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 21.9×

Search terms

Top Aluminium Garden Furniture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal garden furniture28K/yr
  • aluminium garden furniture sets27K/yr
  • aluminium garden furniture19K/yr
  • costway garden furniture14K/yr
  • dakota fields garden furniture5K/yr
  • metal garden furniture set4K/yr

Reviews and returns

What reviews say buyers love and hate about Aluminium Garden Furniture

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation20%−0.02

Tricky to put together

A little time consuming to assemble

Impossible to assemble

Rusts/Corrodes7%−0.14

Really disappointed as its rusting after a month

Rusted in three weeks

Started to rust

Durability7%−0.12

I cant imagine they will last long

has now fallen apart

Table top warped after 3 weeks

Quality-Overall6%+0.65

initially not sure what the quality would be like as relatively cheap

cheap quality

Very poor quality

Cushion6%−0.05

due to poor cushions provided

Cushions could have been thicker for better comfort

The cushions are thin

Love

Quality-Overall19%+0.65

Excellent product

Good quality and easy to build

This furniture is of good quality

Value For Money16%+1.79

much less expensive

Excellent value

Good Buy

Assembly/Installation15%−0.02

Easy to put together

easy assembly

Easy to assemble

Comfort-Overall13%+1.11

So comfortable

Comfortable chairs

Its a very comfortable set

Strength7%+0.56

Lovely sturdy set

quite sturdy

sturdy furniture

Return

0.3% Return rate 18% Fixable by listing

Defective Material/Parts19%▁▁█▆▃▅

Two pieces were broken - lugs snapped off

Quality-Overall15%▁▁█▁▃▃

initially not sure what the quality would be like as relatively cheap

cheap quality

Very poor quality

Assembly/Installation11%▁▁▁▅▄█

Tricky to put together

A little time consuming to assemble

Impossible to assemble

Cushion8%▁▁▁█▃▆

due to poor cushions provided

Cushions could have been thicker for better comfort

The cushions are thin

Size-Overall8%▁▁▁█▃▃

FAQ

Common Aluminium Garden Furniture questions

Answered from the same tracked data.