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Aloe Vera Plant

Fail

Shoppers spend only $44K a year here, so Aloe Vera Plant is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£44K/yr113K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
77%top-5 click share · 8 brands · 26 sellers

Flapen Score

Aloe Vera Plant against its category

The dotted line is the Home & Garden average. Past it, Aloe Vera Plant is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aloe Vera Plant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aloe Vera Plant 113K times last year and spent an estimated £44K. The top 5 brands take 88% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
3.3%
Market size, estimated
£44Ka year
Peak month
May1.4× the quietest month
Top search term
aloe vera plant89K searches a year

02 · Price

A sale here is worth £11.75.

Listings sell for £11.75 on average, from £8.27 to £18.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.75 that is £1K to £3K a year per listing.

Average price
£11.75under the $15 to $100 sweet spot
Price range
£8.27–£18.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #492 within Plants, Seeds & Bulbs. It carries 996 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
13%
Out of stock, average day
0.0%
Average rank
#492in Plants, Seeds & Bulbs
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
996per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Aloe Vera Plant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

26

Top-5 brand share

88%

Top 20: 94%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Carbeth Plants33%
  • GardenersDream27%
  • Online Garden Centre20%
  • --6%
  • CAMBRIDGE BEE4%
  • GardenNova3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Aloe Vera Plant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aloe Vera Plant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aloe vera plant89K/yr
  • aloe vera plant indoor8K/yr
  • aloevera plant3K/yr
  • aloe vera plants4K/yr
  • large aloe vera plant3K/yr
  • small aloe vera plant3K/yr
  • aloe plant3K/yr

Reviews and returns

What reviews say buyers love and hate about Aloe Vera Plant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.05

Larger than I thought

Too small

Small plant

Advertised Vs Actual Product17%−0.19

False advertisement

Bit misleading

Not as described

Durability14%−0.17

1 out of them died very quickly

one died after few days

Barely survived a month

Moist/Dry14%−0.15

The plant in the soil was bone dry

Tiny dried out plants

Dry

Value For Money8%+0.12

to expensive for what it was

Not worth the price

Certainly not worth the money

Love

Plant Growth52%+3.57

Nice plants

Excellent selection of plants

Beautiful healthy plants

Size-Overall15%−0.05

Excellent size

Plant looks great nice size

Loved them they were very big for baby ones would definitely buy them again

Quality-Overall12%+0.51

are doing really well

Excellent quality

The plant is healthy, vibrant, and full of life right out of the box

Value For Money7%+0.12

fair price

Great value

Good value for money

Strength3%+0.21

Incredibly healthy and stable

Still growing strong

Good strong plant

Return

0.0% Return rate 43% Fixable by listing

Advertised Vs Actual Product30%▅▅█▄▅▁

False advertisement

Bit misleading

Not as described

Plant Growth26%▆▆▄█▆▆

Poor quality plants

Very small plants

Pot far too small for plant

Size-Overall10%▄▃▂▃█▇

Larger than I thought

Too small

Small plant

Contamination5%▁▄▁▄█▁
Defective Material/Parts5%▁▁█▆▁▁

FAQ

Common Aloe Vera Plant questions

Answered from the same tracked data.