- Flapen Score
- 23 / 100Ranks 5,715 of 5,777 Home & Garden niches · −28 vs the category median of 5123
- Market size
- £61K/yr46K searches / yr
- 90-day growth
- -24.5%search demand this quarter
- Competition
- 83%top-5 click share · 4 brands · 35 sellers
Flapen Score
All-clad against its category
The dotted line is the Home & Garden average. Past it, All-clad is stronger. Inside it, weaker.
Market
The All-clad market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for All-clad 46K times last year and spent an estimated £61K. All 4 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 23 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -24.5%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £61Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- all clad stainless steel pan14K searches a year
02 · Price
A sale here is worth £201.11.
Listings sell for £201.11 on average, from £81.77 to £616.52. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £201.11 that is £0 to £20K a year per listing.
- Average price
- £201.11above the $15 to $100 sweet spot
- Price range
- £81.77–£616.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£20K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #15,910 within Cookware. It carries 3,317 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 36%
- Out of stock, average day
- 9.6%
- Average rank
- #15,910in Cookware
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,317per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top All-clad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
All-Clad 41126 Stainless Steel Fry Pan with Lid Dishwasher Safe Tri-Ply Bonded 12 Inch Pan Silver
- Price
- £117.96
- Rating
- 4.6/5
- Reviews
- 8,449
- Age
- 12y ago

Made In Cookware - 10-Inch Stainless Steel Frying Pan - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
- Price
- £81.77
- Rating
- 4.3/5
- Reviews
- 2,449
- Age
- 4y ago

All-Clad D3 Stainless Cookware Set Pots and Pans Tri-Ply Stainless Steel Professional Grade 10-Piece 8400000962
- Price
- £616.52
- Rating
- 4.6/5
- Reviews
- 1,125
- Age
- 13y ago

All-Clad D3 3-Ply Stainless Steel Fry Pan Set 2 Piece 8 10 Inch Induction Oven Broiler Safe 600F Pots and Pans Cookware Silver
- Price
- £136.23
- Rating
- 4.5/5
- Reviews
- 907
- Age
- 8y ago

All-Clad 2100090557 E785S264 HA1 Hard Anodized Nonstick Dishwaher Safe PFOA Free 8 10-Inch Fry Pan Cookware Set 2-Piece Black
- Price
- £90.75
- Rating
- 4.5/5
- Reviews
- 13,961
- Age
- 10y ago
Trending
90-day click momentum
Cuisinart Chefs Classic Stainless Steel Cookware Set | 11-piece: Saucepans Frying Pans Stockpot Steamer | Induction-Ready Aluminium-encapsulated Base | Cool Grip Handles
- Price
- £89.72
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago

Made In Cookware - 10 Piece Stainless Steel Pot and Pan Set - 5 Ply Clad - Includes Stainless Steel Frying Pans Saucepans Saucier and Stock Pot W/Lid - Professional Cookware - Made in Italy
- Price
- £517.97
- Rating
- 4.6/5
- Reviews
- 576
- Age
- 4y ago

All-Clad D3 3-Ply Stainless Steel Fry Pan Set 2 Piece 8 10 Inch Induction Oven Broiler Safe 600F Pots and Pans Cookware Silver
- Price
- £136.23
- Rating
- 4.5/5
- Reviews
- 907
- Age
- 8y ago

All-Clad 4203 Stainless Steel Tri-Ply Bonded Dishwasher Safe Sauce Pan with Lid/Cookware 3-Quart Silver
- Price
- £130.70
- Rating
- 4.7/5
- Reviews
- 3,845
- Age
- 14y ago

All-Clad 2100090557 E785S264 HA1 Hard Anodized Nonstick Dishwaher Safe PFOA Free 8 10-Inch Fry Pan Cookware Set 2-Piece Black
- Price
- £90.75
- Rating
- 4.5/5
- Reviews
- 13,961
- Age
- 10y ago
Newest
by launch date
Cuisinart Chefs Classic Stainless Steel Cookware Set | 11-piece: Saucepans Frying Pans Stockpot Steamer | Induction-Ready Aluminium-encapsulated Base | Cool Grip Handles
- Price
- £89.72
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 1y ago

Made In Cookware - 10-Inch Stainless Steel Frying Pan - 5 Ply Stainless Clad - Professional Cookware - Crafted in Italy - Induction Compatible
- Price
- £81.77
- Rating
- 4.3/5
- Reviews
- 2,449
- Age
- 4y ago

Made In Cookware - 10 Piece Stainless Steel Pot and Pan Set - 5 Ply Clad - Includes Stainless Steel Frying Pans Saucepans Saucier and Stock Pot W/Lid - Professional Cookware - Made in Italy
- Price
- £517.97
- Rating
- 4.6/5
- Reviews
- 576
- Age
- 4y ago

All-Clad D3 3-Ply Stainless Steel Fry Pan Set 2 Piece 10 12 Inch Induction Oven Broiler Safe 600F Kitchen Cooking Set Skillets Durable Frying Pans Professional Pots and Pans Set Cookware Silver
- Price
- £201.52
- Rating
- 4.5/5
- Reviews
- 907
- Age
- 7y ago

All-Clad D3 3-Ply Stainless Steel Fry Pan Set 2 Piece 8 10 Inch Induction Oven Broiler Safe 600F Pots and Pans Cookware Silver
- Price
- £136.23
- Rating
- 4.5/5
- Reviews
- 907
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- All-Clad77%
- Made In17%
- Cuisinart3%
- LE CREUSET2%
- Open — no brand owns it (0%)
Demand
All-clad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top All-clad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- all clad stainless steel pan14K/yr
- all clad14K/yr
- all clad d37K/yr
- all-clad10K/yr
- all clad pans2K/yr
Reviews and returns
What reviews say buyers love and hate about All-clad
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
The bright stainless steel colour of the pans are now turning brown
it is very expensive for what it is
To conclude: not a good non-stick quality
The medium sized pan is not non-stick and has destroyed any chance of keeping fish intact during cooking and turning
Small
The pans were much smaller than i expected
tjey seem ridiculously small in reality
Love
Excellent craftsmanship
Best quality
Good pan good quality
Worth the money
Good value for money
Excellent product at this price
Comprehensive set of sizes
Good size
Beautiful set of pans perfect sizes
They heat up really well
You dont need too much heat use medium to low
easy to clean
Easy to clean, scrubs well
easy clean as can scrub with metal cloths as no non-stick coating to flake off
Return
1.7% Return rate 54% Fixable by listing
Small
The pans were much smaller than i expected
tjey seem ridiculously small in reality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All-clad questions
Answered from the same tracked data.









